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When Hype Fades, What Makes Whiskey Worth Buying & Why The Current Bourbon Market Favors Craft Distilleries
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We dig into why bourbon demand cooled after years of explosive growth and why that shift could be a gift to craft distilleries that focus on quality and real relationships. We swap stories from the trail, debate what “craft” even means, and share how pricing, distribution, and the fading secondary market are changing what bottles people actually buy.
• bourbon boom context and what changed after 2023
• why craft distilleries struggled early with young stock and pricing
• how direct shipping, local shelves, and tasting rooms reshape the playing field
• Iron Fish and the Mad…
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