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EYL #6 Pay Us Like You Owe Us. · Earn Your Leisure

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• 1:19
  Speaker 2: All right, guys, Welcome back, Welcome back, Earn your Lesion
• 1:23
  Speaker 2: Podcast Episode six, Time Flies. This is our sixth edition.
• 1:29
  Speaker 2: We got a lot to cover.
• 1:30
  Speaker 3: This week, A lot going on, A lot going on in.
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  Speaker 2: Our world for sure, a lot going on. So first
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  Speaker 2: of all, before we start, we want to say thank
• 1:37
  Speaker 2: you guys for rocking with us, thank you for your feedback,
• 1:40
  Speaker 2: thank you for your DMS. Your message is very encouraging.
• 1:43
  Speaker 2: Shout out to the UK, shout out to South Africa
• 1:47
  Speaker 2: and all of our international listeners all over the world.
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  Speaker 4: That's always love when we get the international feedback because
• 1:54
  Speaker 4: it's like, wow, the reach is so strong. It's like
• 1:58
  Speaker 4: extremely humbling, and it's finding that not just here in
• 2:01
  Speaker 4: the United States we're listening, but the message is being spread.
• 2:03
  Speaker 3: So that's dope.
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  Speaker 2: That's dope. It's definitely dope for sure. So all right,
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  Speaker 2: we're gonna jump right into it with the number one
• 2:09
  Speaker 2: sports topic of the Weekion Williamson and the Blue Devils.
• 2:15
  Speaker 2: So for anybody that is not in tune of what's
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  Speaker 2: going on, Duke North Carolina big rivalry, probably one of
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  Speaker 2: the biggest rivalry in sports, not just not just college
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  Speaker 2: basketball sports period, right, So they had a game and
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  Speaker 2: that's like their rival. So they had a game and
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  Speaker 2: Zion being the star that he is right now and
• 2:36
  Speaker 2: he is the phenom of college basketball. So the tickets
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  Speaker 2: were selling for I think ten up to ten thousand
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  Speaker 2: dollars on some sites, and five thousand and two thousands,
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  Speaker 2: so they were actually comparable to resale prices for Super
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  Speaker 2: Bowl tickets.
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  Speaker 4: According to vivid Seats, the prices, some of the price
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  Speaker 4: was actually higher than the lowest super Bowl ticket.
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  Speaker 2: Yeah, it's crazy. So the game comes and everybody's there,
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  Speaker 2: Spike Lee's there, David Robinson is there, President Obama's there.
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  Speaker 2: It's crazy, right, and then, in a freak accident the
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  Speaker 2: first play of the game, in the first thirty seconds,
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  Speaker 2: Zion literally blows his sneaker apart. I've never seen that
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  Speaker 2: in the game before. It blows a sneaker apart, and
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  Speaker 2: it's done. He's hurt, he's malone spring, So you know,
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  Speaker 2: we want to wish him, you know, speedy recovery. That
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  Speaker 2: was just a very weird and very unfortunate situation. But
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  Speaker 2: the whole conversation brought into a lot of different things
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  Speaker 2: that need to be talked about and need to be addressed.
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  Speaker 2: And really the number one thing is the revenue that
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  Speaker 2: college sports, in particular big time college basketball and big
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  Speaker 2: time college football brings in, and we need to look
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  Speaker 2: at that.
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  Speaker 4: Yeah, I mean, one of the things that immediately came
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  Speaker 4: to our attention was like, is it worth him playing again?
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  Speaker 3: Right? Because this guy is obviously going to be.
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  Speaker 4: The number one pick in the NBA Draft in the summer,
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  Speaker 4: and he's set to make millions of dollars from his
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  Speaker 4: NBA contract as well as any shoe deal or shoe
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  Speaker 4: company that signs him. And people are arguing, hey, this
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  Speaker 4: kid is a student. He should not be paid for
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  Speaker 4: his service.
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  Speaker 2: Yeah, so that's how people are saying that, do you
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  Speaker 2: know you're getting paid in a scholarship and all that,
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  Speaker 2: But I don't think people fully understand how complex the
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  Speaker 2: situation is. So that's what we do here. We try
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  Speaker 2: to make very complex situations easy to understand for everybody.
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  Speaker 2: So that's what we're going to do hopefully with this. Right,
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  Speaker 2: So we're look at March Madness, right, So March Madness.
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  Speaker 2: It's a fitting time since we're at the end of
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  Speaker 2: February and March Madness will be coming up in a
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  Speaker 2: few weeks. So March Madness is a three week basketball
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  Speaker 2: tournament for Division one basketball that determines the national champion. Right.
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  Speaker 2: Every year, you know, you fill out your brackets, you
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  Speaker 2: you you know, watch the games, you have the the
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  Speaker 2: buzzer beaters, you have the final four, it's the whole deal. Right.
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  Speaker 2: So the NC double A, Right, the NC double A
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  Speaker 2: is the governing body for college athletics. Right, So the
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  Speaker 2: NC double A their main source of revenue is March Madness.
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  Speaker 4: Right. And the March Madness, like you said, is almost
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  Speaker 4: a month of basketball games. Sixty four teams make it
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  Speaker 4: in obviously, just over thirty plus games every weekend.
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  Speaker 3: The field gets trindled down, but the money that is gross.
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  Speaker 2: Is no, no, no, it's crazy al right. So March
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  Speaker 2: madd twenty seventeen, three weeks of March Madness, the NC
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  Speaker 2: DOUBLEA made one billion dollars, right.
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  Speaker 3: Yeah, for the first time, record breaking, record.
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  Speaker 2: Breaking them out. That's how much revenue they made. The
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  Speaker 2: American Gambling Gaming Association says the number of brackets with
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  Speaker 2: his seventy million, I mean seventy million people will play brackets,
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  Speaker 2: office pools, gambling, friends, bars, whatever, right. Nine point two
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  Speaker 2: billion dollars is gambled on the tournament. Right, So the
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  Speaker 2: NC DOUBLEA makes one billion, nine billion is actually gambled
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  Speaker 2: on it. So that represents ninety percent. That one billion
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  Speaker 2: dollars represents ninety percent of the NC doublea's annual revenue.
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  Speaker 3: Did More and Buffett have a billion dollar contest. Yeah,
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  Speaker 3: per perfect brack of perfect bracket of billion dollars for
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  Speaker 3: the PERFCT back.
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  Speaker 2: So in twenty ten, the NC double A signs a
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  Speaker 2: fourteen year deal with CBS and Turner for ten billion
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  Speaker 2: dollars for March Madness. Right, so to cover the tournament,
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  Speaker 2: they have a TV deal for ten billion dollars. Then
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  Speaker 2: in twenty sixteen they have an extension for twenty thirty
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  Speaker 2: two for eight more billion.
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  Speaker 3: Yeah.
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  Speaker 4: So the first contract is supposed to run from twenty
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  Speaker 4: ten to twenty twenty four. They see how lucrative it is.
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  Speaker 4: By twenty sixteen, they're like, all right, let's reup.
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  Speaker 3: We're going to.
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  Speaker 4: Reup now so that we cant the rights to it.
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  Speaker 4: So CBS has a few channels and networks. Obviously TNT
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  Speaker 4: is Turn of Sports, and they have TBS and I
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  Speaker 4: think True TV. Those are the four networks that cover
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  Speaker 4: so you don't miss a game anymore. We used to
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  Speaker 4: it only was like channel. It was only CBS when
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  Speaker 4: we used to watch it, and then they were like, no,
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  Speaker 4: we got to cover all these games, so now you
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  Speaker 4: can't miss a game.
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  Speaker 2: So all right, So how the money is broken down
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  Speaker 2: is interesting and it's very complex, so I'll try to
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  Speaker 2: make it as easy to understand as possible. Ninety six
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  Speaker 2: percent of that billion dollars goes to members membership different colleges, right,
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  Speaker 2: And they break it down so each conference gets a piece,
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  Speaker 2: so they have two hundred and twenty million dollar pot
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  Speaker 2: from the NCAA tournament. Then they split it up amongst conferences.
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  Speaker 2: So each game that a team wins, their conference gets paid, right,
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  Speaker 2: and then the further they go in the tournament, the
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  Speaker 2: more money the conference gets paid.
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  Speaker 4: So example of a conference would be like the ACC
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  Speaker 4: or the Biggies Big twelve SEC.
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  Speaker 3: Those our conferences PAC twelve right exactly.
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  Speaker 2: So then from there it's up to the conference to
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  Speaker 2: break it down to the individual teams. So it's a
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  Speaker 2: hierarchy system. The nc DOUBLEA gets it, then they give
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  Speaker 2: it to the conferences, and then the conferences gives it
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  Speaker 2: to the teams, right, So it's like a three tier system.
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  Speaker 2: So but the problem is that when people say it's
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  Speaker 2: not as easy as just paying, so you look at
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  Speaker 2: it and you say, okay, this is making billion dollars.
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  Speaker 2: They have a ten billion dollar deal. How come the
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  Speaker 2: athletes aren't getting paid? Well, only one third of the
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  Speaker 2: teams are actually profitable, exactly right, So two thirds of
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  Speaker 2: the teams aren't actually profitable. So the one third of
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  Speaker 2: the teams that are profitable, they are paying for the
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  Speaker 2: two thirds of the teams that are not profitable. That's
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  Speaker 2: just basketball, but the NC Double A has a bunch
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  Speaker 2: of different sports. In almost every single sport except for basketball,
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  Speaker 2: is not profitable. So now you have pretty much a
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  Speaker 2: handful of teams right in the grand scheme of things
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  Speaker 2: that are funded every program.
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  Speaker 4: Right, So it's like the kid who plays golf or
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  Speaker 4: or the kid who plays lacrosse, baseball, field hockey.
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  Speaker 2: And then there's a thing called Title nine.
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  Speaker 3: Right.
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  Speaker 2: So Title nine came in years ago, and that made
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  Speaker 2: it where you have to have an equal amount of
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  Speaker 2: women teams as men teams.
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  Speaker 3: Whatever sports you're offering, you have to offer.
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  Speaker 2: So now that cut the budget even more, and now
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  Speaker 2: the big revenue sport is paying for not just every
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  Speaker 2: male but female sports as well. So it's a very
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  Speaker 2: diluted system that they're using the top tier money earners
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  Speaker 2: to pay for everybody.
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  Speaker 3: Right.
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  Speaker 2: So then it gets even more complex because that's the
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  Speaker 2: NC Double A is basketball where the real money is
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  Speaker 2: made is football. So the NC double A one football
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  Speaker 2: department is different from the NC Double A. So now
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  Speaker 2: we have to go into football.
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  Speaker 3: Yes, football is a huge generator of money because number one,
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  Speaker 3: it's simple math. Right, if you have eighty to one
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  Speaker 3: hundred thousand people.
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  Speaker 4: Coming to watch one sporting event and paying one hundred
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  Speaker 4: dollars per ticket, you're gonna gross way more than an
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  Speaker 4: arena that holds twenty thousand for basketball.
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  Speaker 3: Right.
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  Speaker 4: The only thing is like, yeah, basketball has more games.
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  Speaker 4: But if a team has eight home games and they
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  Speaker 4: sell out, which they do, like these big schools sell
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  Speaker 4: out every game and they're getting one hundred and ten
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  Speaker 4: thousand people to come in, it feels in comparison.
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  Speaker 2: No, it's different. So, okay, we had a we looked
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  Speaker 2: at Forbes list for twenty eighteen and the top five
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  Speaker 2: football teams their revenue. Right, so the top football team was, well,
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  Speaker 2: we'll start with number five. Number five was Ohio State.
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  Speaker 2: They had a revenue of one hundred and twenty million
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  Speaker 2: and they had profit of sixty nine million. Then we
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  Speaker 2: go to Alabama one hundred and twenty seven million revenue
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  Speaker 2: in fifty nine million profit. Michigan is number three, one
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  Speaker 2: hundred and twenty seven million, seventy five million profit. Texas
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  Speaker 2: Longhorns number two one hundred and thirty three million with
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  Speaker 2: eighty seven million dollars of profit and the number one
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  Speaker 2: team football team last year with Texas A and M
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  Speaker 2: with the revenue of one hundred and forty eight million
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  Speaker 2: with one hundred and seven million dollar profit. This is
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  Speaker 2: just football, yeah, And that's nothing doing any other sports football,
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  Speaker 2: That's what I'm saying.
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  Speaker 4: Like, that's just generating money for the school as well,
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  Speaker 4: like you said, and the one thing we know about
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  Speaker 4: Texas is football is king. Right, there's the reason why
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  Speaker 4: the Cowboys are the most profitable team in the NFL.
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  Speaker 4: So not only are they generating money, but we took
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  Speaker 4: a look at where the money is going. So when
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  Speaker 4: they argue, hey, athletes shouldn't be paid because they're going
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  Speaker 4: to school for free, well here's the breakdown. So those
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  Speaker 4: numbers that you just ran off, right, so we can
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  Speaker 4: talk about how much is going to scholarship. So from
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  Speaker 4: that money that was very generated from Ohio State, about
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  Speaker 4: twenty million that goes.
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  Speaker 3: To school to the school scholarships for all the sports.
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  Speaker 2: So they made one hundred and twenty million, right, twenty
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  Speaker 2: twenty million went to scholarship exactly. That means that we're done.
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  Speaker 2: Where the all the one hundred go, We're.
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  Speaker 3: Gonna get them. So number four, you say Alabama, they
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  Speaker 3: spend seventeen million in scholarships. Okay.
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  Speaker 4: Then number three Michigan we have twenty five million in scholarships.
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  Speaker 4: Number two Texas they have thirteen million of scholarships. And
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  Speaker 4: then number one Texas A and M ten million of scholarships.
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  Speaker 4: And the reason Texas A and M is number one
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  Speaker 4: this year is because a lot of people don't know.
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  Speaker 4: It's like they have a large amount of boosters that
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  Speaker 4: donate money to the program. So that money just gets
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  Speaker 4: put into a pile of revenue because we're giving it
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  Speaker 4: to the university to help improve conditions. Number one thing
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  Speaker 4: they want is they want their football team to win.
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  Speaker 4: That's it, like that eblily, that comes down to, we
• 12:39
  Speaker 4: want our football team to win. We'll pay money, will
• 12:43
  Speaker 4: hire national championship coaches from other schools just so that
• 12:47
  Speaker 4: we can win.
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  Speaker 2: The Texas Longhorns has their own network.
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  Speaker 3: So that's crazy. Like that is in itself.
• 12:53
  Speaker 2: They are like not to cut you off. But the
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  Speaker 2: conversation of this is a conversation that literally can take
• 13:00
  Speaker 2: an hour, right because, like I said, there's so many
• 13:03
  Speaker 2: different levels involved with how much money is being generated.
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  Speaker 2: You have Bowl games, you have TV contracts, you have
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  Speaker 2: the Big Twelve that they have the Big twelve network.
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  Speaker 2: Texas is in the Big twelve conference. Yes, yes, they're
• 13:17
  Speaker 2: in the Big twelve. Big twelve has its own network,
• 13:20
  Speaker 2: but the Texas long on have their own network.
• 13:22
  Speaker 3: They have their own completely separate of the Big Twelve.
• 13:25
  Speaker 3: And we get that here in New York. Like before
• 13:27
  Speaker 3: the Big East, before acc SEC had their own channels. Texas,
• 13:32
  Speaker 3: the school, the University of Texas had its own channel,
• 13:35
  Speaker 3: and they still have their own channel. It shows you
• 13:37
  Speaker 3: nothing but Texas and exclusive access. Really, what they want
• 13:40
  Speaker 3: to see is football.
• 13:41
  Speaker 2: No, it's different, it's different. And then can we just
• 13:44
  Speaker 2: go because we don't want to stay on this topic
• 13:45
  Speaker 2: for too long, but it's such it's so crazy, right,
• 13:48
  Speaker 2: So we have to talk about the coaches how much
• 13:50
  Speaker 2: money they made?
• 13:51
  Speaker 3: Right? So the coaches are the guys who bring the
• 13:53
  Speaker 3: recruits to the school and they make money. They make
• 13:57
  Speaker 3: money from their own contracts and they get endorsed.
• 13:59
  Speaker 2: So the top four, how much did the top football
• 14:01
  Speaker 2: coach made.
• 14:02
  Speaker 3: Nick Saban, So, I mean he's one of the greatest
• 14:05
  Speaker 3: coaches all time.
• 14:05
  Speaker 2: Eight point three million University of Alabama. Nick Saban made
• 14:09
  Speaker 2: eight point three million. How much did the top basketball
• 14:11
  Speaker 2: coach make?
• 14:12
  Speaker 3: So, coach k made eight points so nine million dollars
• 14:15
  Speaker 3: last year in salary.
• 14:16
  Speaker 2: That's the Duke coach. Ironically enough, we're talking about Zion
• 14:19
  Speaker 2: in private school too. So Duke, yes, private school and
• 14:24
  Speaker 2: the coach makes nine million dollars a year. All right,
• 14:28
  Speaker 2: we won't even go through the list of coaches because
• 14:29
  Speaker 2: there's that's crazy. Then we got endorsement deals. That's another
• 14:34
  Speaker 2: avenue that they make money. Right, So the number one
• 14:36
  Speaker 2: endorsement deal team is UCLA. They get twelve million dollars
• 14:41
  Speaker 2: from under Armour. Right, you have Louisville gets ten million.
• 14:44
  Speaker 2: Texas they get nine million. So now you have ten
• 14:50
  Speaker 2: million dollar, twelve million, nine million dollar endorsement deals in
• 14:54
  Speaker 2: top of on top of TV, on top of merch.
• 14:57
  Speaker 2: But so gotta go to want more category stadiums, right,
• 15:02
  Speaker 2: So the largest how much how many people do you
• 15:05
  Speaker 2: think the largest football stadium college college stadium polls?
• 15:09
  Speaker 3: I mean, I'm gonna say one hundred and twelve.
• 15:11
  Speaker 2: Thousand, one hundred and nine thousand, Michigan and Arbor Michigan University.
• 15:16
  Speaker 2: The football stadium holes one hundred and nine thousand. They
• 15:20
  Speaker 2: sell out every game, every single game. How much money
• 15:23
  Speaker 2: you think they're making off of that? They have one
• 15:25
  Speaker 2: hundred and nine that's a that's a town, one hundred
• 15:28
  Speaker 2: and nine thousand people fitting the football. That's more than
• 15:31
  Speaker 2: NFL stadiums.
• 15:32
  Speaker 3: Hole, there's plenty that don't hold on arena and so like.
• 15:37
  Speaker 3: From that, So that that money that they generate those
• 15:40
  Speaker 3: schools from the football, right, some of those that other
• 15:43
  Speaker 3: there's an other category.
• 15:44
  Speaker 4: So yeah, the scholarships are one. The coaching and staffing
• 15:47
  Speaker 4: is a budget, and then they have the other budget.
• 15:49
  Speaker 4: So and the others that could be for facilities, so
• 15:52
  Speaker 4: they add wings to a stadium, or they add a
• 15:56
  Speaker 4: new training facility at a university.
• 15:58
  Speaker 2: But you know what the best part about this whole
• 16:00
  Speaker 2: situation is n C double A is a nonprofit organization.
• 16:05
  Speaker 3: Soot that applot twist.
• 16:08
  Speaker 2: That's the that's the craziest part. All of this money
• 16:11
  Speaker 2: that generated the n C double A is a nonprofit organization.
• 16:13
  Speaker 2: That's a different conversation. Man, Now we have to go
• 16:17
  Speaker 2: into a personal story.
• 16:18
  Speaker 4: But personal you know what, I'm gonna start the personal
• 16:21
  Speaker 4: story because I remember, like I was big on video
• 16:23
  Speaker 4: games and in the early two thousands, Uh, they had
• 16:27
  Speaker 4: this game called March Madness and at that same time you.
• 16:31
  Speaker 3: Were in school. Yeah, I'll never forget that conversation. Yeah,
• 16:34
  Speaker 3: I'm playing March Madness.
• 16:35
  Speaker 2: So prior to my career business, I.
• 16:40
  Speaker 3: Was a basketball player that was in basketball.
• 16:43
  Speaker 2: Little known fact. I was a Division one basketball player, right,
• 16:46
  Speaker 2: So I played D one for two years. So yes,
• 16:49
  Speaker 2: the EA Sports, Yes, EA Sports, which is if anybody's
• 16:53
  Speaker 2: familiar with sports, EA Sports is video games. That's they
• 16:57
  Speaker 2: made Madden.
• 16:58
  Speaker 4: They made well NBA a lot used to be thing,
• 17:00
  Speaker 4: not so much anymore, but Madden is their top game
• 17:03
  Speaker 4: right now.
• 17:03
  Speaker 2: So they had so EA Sports used to have video
• 17:05
  Speaker 2: games for college football on college basketball yep, Division one
• 17:09
  Speaker 2: college football and Division one college basketball, and they had
• 17:12
  Speaker 2: every Division one school and they had the player's likeness.
• 17:15
  Speaker 2: They they had their name, but they had their likeness.
• 17:17
  Speaker 2: They couldn't say your name, but they put your number
• 17:19
  Speaker 2: and like your attribute. So if you were a good shooter,
• 17:21
  Speaker 2: then your rating was like an eighty or above. Right,
• 17:24
  Speaker 2: So when was that like two thousand and When was
• 17:26
  Speaker 2: I in college, I think two thousand and six something
• 17:28
  Speaker 2: like that. I don't know around that time, mid two thousands.
• 17:31
  Speaker 2: So yes, when I was in college, University of Maryland,
• 17:35
  Speaker 2: Baltimore County D one school number fifteen, I was number fifteen,
• 17:39
  Speaker 2: I was using you in the game, and yeah, he
• 17:41
  Speaker 2: was playing with me. It was like it was crazy
• 17:43
  Speaker 2: because we used to so we were just happy, you know,
• 17:46
  Speaker 2: being in college. I never was a really good well,
• 17:49
  Speaker 2: I never really was a really good video game player.
• 17:51
  Speaker 2: I wasn't in the video games, but my friends was,
• 17:52
  Speaker 2: my teammates were, so we would go and we played
• 17:55
  Speaker 2: video games. But it was just cool to see somebody
• 17:57
  Speaker 2: that it was made in your likeness, Like it looked
• 18:00
  Speaker 2: like me right like, so I'm like, that's kind of crazy,
• 18:02
  Speaker 2: like to have somebody in my likeness on a video game.
• 18:04
  Speaker 2: We wasn't thinking that they was using us and we
• 18:06
  Speaker 2: wasn't getting paid. So what somebody did right at Obannon,
• 18:11
  Speaker 2: that's a different story. Shout shout out at Obannon.
• 18:14
  Speaker 3: So they have people who only know at Obannon for this.
• 18:17
  Speaker 3: But this guy was like the national player.
• 18:20
  Speaker 2: If you don't know who Ed O'Bannon is do your research.
• 18:22
  Speaker 4: Nineteen ninety five UCLA National Champ, Player of the years, legend,
• 18:27
  Speaker 4: legend that.
• 18:28
  Speaker 2: But then he changes so he changed the game completely
• 18:30
  Speaker 2: because he realizes that EA Sports. So we talked about
• 18:33
  Speaker 2: all these other revenue sources, right, video games, billion dollar industry.
• 18:38
  Speaker 2: EA Sports making million dollars a year, and the colleges
• 18:42
  Speaker 2: are getting paid off of that as well because they
• 18:44
  Speaker 2: have to license their name to use them in the
• 18:47
  Speaker 2: video games. So the colleges are getting paid millions in
• 18:49
  Speaker 2: EA Sports are getting paid millions from video games, but
• 18:51
  Speaker 2: the kids wasn't getting any money. So they have a
• 18:54
  Speaker 2: class action lawsuit and they won. So what happen is
• 19:00
  Speaker 2: that anybody that played Division I sports football or basketball,
• 19:03
  Speaker 2: I think like from a ten year period that was
• 19:05
  Speaker 2: featured in that video game was part of that class
• 19:07
  Speaker 2: action lawsuit. And lo and behold, I was part of
• 19:10
  Speaker 2: that class action lawsuit. So they cut me a check.
• 19:14
  Speaker 2: They cut me a check. So around like probably like
• 19:16
  Speaker 2: three years ago, four years ago, I get a check
• 19:19
  Speaker 2: for like eighteen hundred dollars.
• 19:22
  Speaker 3: Look at that, it wasn't.
• 19:23
  Speaker 2: Bad, but it just goes to show you that there's
• 19:27
  Speaker 2: so many different ways how colleges are making money a lot.
• 19:32
  Speaker 2: So I know there's an argument that students are getting
• 19:36
  Speaker 2: scholarships and that's payment, and it look, it is valuable
• 19:40
  Speaker 2: because I was I was on a scholarship. I didn't
• 19:42
  Speaker 2: have to pay for college. I appreciated my college experience.
• 19:46
  Speaker 2: But but we can't act like a nonprofit organization that
• 19:51
  Speaker 2: makes billion dollars a year in schools that are making
• 19:55
  Speaker 2: billions and millions of dollars off of two sports. We
• 20:02
  Speaker 2: have to find a way to fairly compensate the players,
• 20:05
  Speaker 2: or if we're not going to compensate them, then we
• 20:07
  Speaker 2: at least have to let them go into professional sports
• 20:11
  Speaker 2: out of high school if they choose to, and not
• 20:14
  Speaker 2: make them go to college. Like you can't make somebody
• 20:16
  Speaker 2: go to college and then not pay them.
• 20:19
  Speaker 4: It's the only thing amateur about this is that they
• 20:21
  Speaker 4: don't get paid. They saying, oh, it's an amateur it's really
• 20:25
  Speaker 4: a fum system. It's like the minor leagues because in
• 20:30
  Speaker 4: football you can't it's a free trial. Yeah, you can't
• 20:32
  Speaker 4: go unless you do three years. In NBA and they're
• 20:35
  Speaker 4: trying to change that now you have to go for
• 20:37
  Speaker 4: at least one year.
• 20:38
  Speaker 2: It's a free trial.
• 20:39
  Speaker 3: But in other sports. That doesn't hold true.
• 20:41
  Speaker 2: It doesn't hold true.
• 20:42
  Speaker 4: Yeah, So like if I wanted to play golf, I
• 20:43
  Speaker 4: can do that as a teenager, hockey, teenager, baseball, teenager
• 20:47
  Speaker 4: soccer from Freddie you do.
• 20:48
  Speaker 2: I went to school with Freddie you do. Highly suspicious.
• 20:52
  Speaker 2: You know he wasn't fourteen. I don't know. That's a
• 20:56
  Speaker 2: different conversation. Highly suspicious. That football and basketball are the
• 21:03
  Speaker 2: only sports that require you to go to college. Extremely suspicions.
• 21:08
  Speaker 2: And look at the population of the people who play
• 21:09
  Speaker 2: those sports. Extremely suspicious. All right, Okay, well, hopefully we
• 21:17
  Speaker 2: can change it in their future.
• 21:19
  Speaker 4: Absolutely all right. So we're gonna move into the into
• 21:22
  Speaker 4: the next topic. We'll start with the line Mek Mills
• 21:25
  Speaker 4: said in so on Trauma they told Caps stand up
• 21:28
  Speaker 4: if you want to play for a team, and all
• 21:29
  Speaker 4: these teammates they say things they woke. So one of
• 21:32
  Speaker 4: the things that happened is in the past week was
• 21:35
  Speaker 4: that the NFL reached a settlement with Kelan Kaepernick in
• 21:38
  Speaker 4: his case of collusion against him. So it's pretty interesting
• 21:45
  Speaker 4: because people are taking different sides on it. A lot
• 21:47
  Speaker 4: of people are saying, hey, Cap sold out because he settled,
• 21:51
  Speaker 4: and other people are looking at it like, yo, he won,
• 21:53
  Speaker 4: because the settlement in a sense means that there's some.
• 21:56
  Speaker 3: Form of guilt that the NFL had.
• 21:59
  Speaker 4: Now we'll never know because of the terms of the
• 22:02
  Speaker 4: conditions of the settlement. So it's a different type of
• 22:06
  Speaker 4: take on it. But we're gonna go into a different approach.
• 22:09
  Speaker 2: It's different. Yeah. But even before we even go into that,
• 22:11
  Speaker 2: it's you know, nobody knows how much money got paid.
• 22:14
  Speaker 2: It's rumored that he got a hundred million.
• 22:15
  Speaker 3: Yeah, they're saying between sixty eighty million.
• 22:17
  Speaker 2: Yeah, even I heard one hundred. But let's say he
• 22:19
  Speaker 2: was a hundred hypothetically speaking, right, So, I mean that
• 22:22
  Speaker 2: is a lot of money. One hundred million dollars a
• 22:24
  Speaker 2: lot of money. But in the grand scheme of things,
• 22:26
  Speaker 2: if you think about it as thirty two NFL teams, right,
• 22:29
  Speaker 2: so they divide that equally amongst each other. That's three
• 22:33
  Speaker 2: point two million per team, per.
• 22:35
  Speaker 3: Owner, which is not anything to them.
• 22:37
  Speaker 2: A dropping a bucket, A dropping a bucket, Right, So,
• 22:40
  Speaker 2: I mean the league made fourteen billion dollars last year.
• 22:44
  Speaker 3: And he lost his salary, right he was getting I
• 22:47
  Speaker 3: think the he was on paces made twenty million dollars
• 22:50
  Speaker 3: he had two more years. I granted he did opt
• 22:52
  Speaker 3: out of his contract, but he opt out with the
• 22:55
  Speaker 3: intent that he was going to sign another deal.
• 22:56
  Speaker 2: So all right, so Colin Kaepernick, before we even go
• 23:01
  Speaker 2: into the plot twist on it, ratings are down, yeah, right,
• 23:06
  Speaker 2: so that.
• 23:08
  Speaker 4: So from so Cap starts his protest for social injustice,
• 23:15
  Speaker 4: specifically police brutality in twenty sixteen, and he's out twenty seventeen.
• 23:20
  Speaker 4: So the ratings go down for two years in a row. Now,
• 23:23
  Speaker 4: last year the ratings did go up five percent for
• 23:26
  Speaker 4: the NFL, but a lot of that could be contributed
• 23:29
  Speaker 4: to the surprise of these teams and great players like
• 23:32
  Speaker 4: so example Kansas City, Right, nobody expected Mahomes to have
• 23:37
  Speaker 4: that type of season. So people watch, and you know
• 23:40
  Speaker 4: the Tom Brady story, right, can't he do it again?
• 23:43
  Speaker 4: So people watch, and they just happened to have great
• 23:45
  Speaker 4: games on at prime time time on Sundays and Monday nights.
• 23:48
  Speaker 4: So that helped with the ratings. But for two years
• 23:51
  Speaker 4: it was going down. Now they're also this episode is
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• 26:44
  Speaker 3: I mean, game, the Super Bowl actually did go down ratings,
• 26:48
  Speaker 3: and some people are chieving it.
• 26:51
  Speaker 2: Super Bowl last year was one hundred and three million people.
• 26:54
  Speaker 2: That was a seven year low. Yeah, So fi year
• 26:56
  Speaker 2: was ninety eight million, Yeah, which was a low, eleven
• 27:00
  Speaker 2: year low in two thousand and eight.
• 27:03
  Speaker 3: So so some people attributing to that to the Kaepernick effect.
• 27:06
  Speaker 2: Yes, we don't know, but probably it had something.
• 27:11
  Speaker 3: Yeah.
• 27:11
  Speaker 4: I mean people are on social media saying, look, we
• 27:13
  Speaker 4: stay with CAP, and I think we've taken that stance
• 27:15
  Speaker 4: that we stay with CAP. And it's nothing against anybody
• 27:18
  Speaker 4: who is in the armed forces, Like we love and
• 27:21
  Speaker 4: support our armed forces and understand that their job is honorable,
• 27:25
  Speaker 4: but we are we're looking at it from both sides.
• 27:27
  Speaker 2: So the armed forces, that's what this whole thing was
• 27:31
  Speaker 2: spun into, right, Yeah, he was he was just CAF
• 27:33
  Speaker 2: was protesting for police police brutality, and people were saying,
• 27:38
  Speaker 2: this is not patriot How do we get to this
• 27:40
  Speaker 2: point with no no, no legitimate question. How do we
• 27:44
  Speaker 2: get to this point with armed forces?
• 27:49
  Speaker 3: We're got So when we grew up watching NBA and NFL,
• 27:54
  Speaker 3: this we didn't think about this. This is not something
• 27:56
  Speaker 3: we thought about.
• 27:57
  Speaker 2: It's new.
• 27:58
  Speaker 3: It's a new thing. It's like, over the past ten years,
• 28:00
  Speaker 3: it's become a.
• 28:00
  Speaker 2: When we say the thing, people don't know the national
• 28:04
  Speaker 2: anthem played before a game and televised. Yeah, it's not
• 28:10
  Speaker 2: something that has always.
• 28:11
  Speaker 3: Happen, yeh.
• 28:11
  Speaker 4: So that started in two thousand and nine. Teams and
• 28:17
  Speaker 4: owners were saying, hey, we want to show signs of patriotism, right,
• 28:21
  Speaker 4: so how can we do that. Well, we'll come up
• 28:23
  Speaker 4: with a list of things we can do. We'll broadcast
• 28:25
  Speaker 4: a national anthem, we'll have flyovers, we'll have flags that
• 28:31
  Speaker 4: are field length, right, we'll have our players standing out
• 28:33
  Speaker 4: during the national anthem to show signs of patriots. And
• 28:36
  Speaker 4: they even start and people probably didn't realize this, but
• 28:38
  Speaker 4: they started to do surprise visits from troops who had
• 28:42
  Speaker 4: been overseas and they came home and surprised their families.
• 28:46
  Speaker 3: Little did people know that the Department of Defense was
• 28:50
  Speaker 3: paying for.
• 28:50
  Speaker 2: This, So plot twists. The Department of Defense paid the
• 28:56
  Speaker 2: NFL five point four million dollars between two thousand and
• 28:59
  Speaker 2: eleves in twenty fourteen. The National Guard paid six point
• 29:04
  Speaker 2: seven million between twenty and thirteen and twenty fifteen to
• 29:10
  Speaker 2: do these ceremonies, and it's in their budget as recruitment item.
• 29:17
  Speaker 2: So how did this all come about John McCain.
• 29:23
  Speaker 4: Ironically enough, so John and Senator Jeff Flake, both from
• 29:26
  Speaker 4: Jeff Flake.
• 29:27
  Speaker 2: But the reason why this is so ironic is that
• 29:30
  Speaker 2: John McCain rest in peace. He If you don't know
• 29:35
  Speaker 2: his story, obviously you probably heard of him, right. He
• 29:37
  Speaker 2: was a senator, he ran for president, he lost, but
• 29:40
  Speaker 2: he was also a pow for I think like seven
• 29:43
  Speaker 2: years in Vietnam and he broke his arms. They torched
• 29:48
  Speaker 2: him severe, right, So he came home and he became
• 29:52
  Speaker 2: endured by the public because he didn't he didn't he
• 29:55
  Speaker 2: didn't fold because they could have let him go because
• 29:57
  Speaker 2: John McCain's father, I think, was a politician, very powerful man,
• 30:01
  Speaker 2: and they actually offered him his freedom, but he said
• 30:05
  Speaker 2: he wouldn't go. Until all of his comrades were free. So,
• 30:09
  Speaker 2: long story short, John McCain is a war hero, right,
• 30:15
  Speaker 2: so he looks into this, him and Senator Jeff Flake,
• 30:18
  Speaker 2: who are both Republican senators, and they find paid patriotism.
• 30:25
  Speaker 2: So he is offended by this, right because he feels
• 30:29
  Speaker 2: that you can't pay for patriotism. You can't pay under
• 30:35
  Speaker 2: the gaze of this is just being done out of
• 30:39
  Speaker 2: the goodness of our hearts.
• 30:41
  Speaker 3: Where we are patriot that's why we're doing this.
• 30:43
  Speaker 2: You're paying NFL owners as a recruitment tool to recruit
• 30:49
  Speaker 2: to the armed services.
• 30:50
  Speaker 4: So a part of it is that they didn't only
• 30:53
  Speaker 4: play the NFL. They paid the NBA, they paid soccer
• 30:58
  Speaker 4: and Major League Baseball. But out of that budget, right,
• 31:00
  Speaker 4: So I think maybe six point nine they did in
• 31:03
  Speaker 4: twenty fifteen, six point one million of that six point
• 31:07
  Speaker 4: nine million went to the NFL, and they didn't even
• 31:09
  Speaker 4: go to all teams. It just went to the top
• 31:12
  Speaker 4: sixteen highest rated teams. So like the Giants, the Jets,
• 31:15
  Speaker 4: the Patriots, Washington.
• 31:18
  Speaker 2: It was so when they looked, so John McCain and
• 31:21
  Speaker 2: Jeff Flake look into it, right, and they find out
• 31:23
  Speaker 2: that there's one hundred and twenty two contracts between the
• 31:26
  Speaker 2: Pentagon and sports leagues that nobody knew about exactly. They
• 31:32
  Speaker 2: didn't make this public, They just found it. So when
• 31:36
  Speaker 2: they found out about it, they feel they need to
• 31:39
  Speaker 2: make it public. Right, so they have a whole investigation.
• 31:42
  Speaker 2: The pay patriotism thing comes up. John McCain vows to
• 31:46
  Speaker 2: change it. He doesn't because it doesn't change, but it's
• 31:50
  Speaker 2: still something that not a lot of people are fully
• 31:53
  Speaker 2: aware of. Ironically enough, the year that John McCain and
• 31:57
  Speaker 2: Jeff Flake made this investigation was twenty.
• 32:02
  Speaker 3: And sixteen, twenty fifteen, fifteen, next year.
• 32:05
  Speaker 2: And then the next year Colin Kaepernick starts to kneel
• 32:08
  Speaker 2: twenty sixteen.
• 32:09
  Speaker 3: Yeah, so players weren't even required to come out before
• 32:12
  Speaker 3: two thousand and nine. They stayed in the locker room
• 32:15
  Speaker 3: during the national anthem.
• 32:16
  Speaker 4: It wasn't televised, but once the NFL realized that, hey,
• 32:19
  Speaker 4: people want to see this, they started charging.
• 32:22
  Speaker 3: They started charging ad dollars. So like it always comes right,
• 32:25
  Speaker 3: So is it is it patriotism or is it capitalism? Right? Right?
• 32:30
  Speaker 2: So paid patriotism?
• 32:31
  Speaker 3: Right?
• 32:31
  Speaker 4: If I could have broadcasting dollars like people paying for
• 32:36
  Speaker 4: ads and commercials, am I going to show the national anthem.
• 32:39
  Speaker 3: No, but if the federal government pays me more than
• 32:42
  Speaker 3: the commercials do, then I'll show it. Right.
• 32:44
  Speaker 4: So then people were an uproar, Hey, this guy is
• 32:48
  Speaker 4: kneeling during during the national anthem. Yeah, but ten years
• 32:52
  Speaker 4: even three years prior, guys were in the locker room.
• 32:55
  Speaker 4: Who knew what they were doing? Who knows what they
• 32:56
  Speaker 4: were doing in the locker room?
• 32:57
  Speaker 2: Well, the thing and this is why. So this is
• 32:59
  Speaker 2: the thing, the whole theme behind our show. Right, So
• 33:02
  Speaker 2: we look at sports, entertainment and business, but we look
• 33:05
  Speaker 2: at the backstory because it always comes back to the money. Always,
• 33:09
  Speaker 2: it always comes back to the money somehow. Right, So
• 33:12
  Speaker 2: all of this was done because the NFL was paid
• 33:18
  Speaker 2: to do this.
• 33:19
  Speaker 3: And that it was part of our fabric.
• 33:22
  Speaker 4: Now now every game we watch the flag and again
• 33:25
  Speaker 4: it's nothing against our forces or military we love and support.
• 33:29
  Speaker 2: But and I'm not and I want to make this
• 33:31
  Speaker 2: clear too, I'm not saying that you shouldn't stand up
• 33:34
  Speaker 2: for the national anthem or you should stand up for
• 33:35
  Speaker 2: the national anthem. Everybody's entitled to do what they want.
• 33:37
  Speaker 2: We live, we live in a free country. But the
• 33:40
  Speaker 2: thing about it is, don't act like something is done
• 33:44
  Speaker 2: out of the goodness of your heart when you're getting
• 33:46
  Speaker 2: paid to do it. Marshall Lynch. Marshall Lynch, he said,
• 33:51
  Speaker 2: he said he never stood and they just realized this
• 33:55
  Speaker 2: two years ago. He said, I haven't stood in ten years.
• 33:59
  Speaker 4: It was because it wasn't a like, nobody paid attention
• 34:01
  Speaker 4: to it until one guy will two him and Eric
• 34:05
  Speaker 4: Reid decide that listen, we're gonna do a peaceful process
• 34:09
  Speaker 4: and look at the backlash from that.
• 34:13
  Speaker 2: Hmm, well yeah, do you have it, ladies.
• 34:17
  Speaker 3: And gentlemen, patriotism of capitalism?
• 34:19
  Speaker 2: You choose, all right, our last topic of discussions, hot topic.
• 34:25
  Speaker 2: We're going to fashion. We're going to fashion. We're going
• 34:28
  Speaker 2: to high end fashion. Gucci, Montclair. But we'll start with Gucci. Okay,
• 34:37
  Speaker 2: if you haven't been under the rock for the last
• 34:39
  Speaker 2: week and a half, you know that Gucci is in
• 34:42
  Speaker 2: deep water right now because they made a hurtleneck that
• 34:47
  Speaker 2: it's like a black face thing. It turns up and
• 34:50
  Speaker 2: it has red lips. I'm sure you've probably seen it.
• 34:53
  Speaker 2: You know what I'm talking about. Okay, Then Montclair as
• 35:01
  Speaker 2: a Samball jacket, Yeah, you know what.
• 35:05
  Speaker 4: My clare is so disturbing. Last year they went in
• 35:08
  Speaker 4: the news for having the black face patch on the
• 35:11
  Speaker 4: sweatshirt last year. Okay, twenty eighteen. This year they said,
• 35:15
  Speaker 4: you know what will top it. We're gonna put black
• 35:18
  Speaker 4: faces all over a bubble jacket and put it out
• 35:22
  Speaker 4: for retail.
• 35:23
  Speaker 2: Okay. Then Birdberry decides is a good idea to have
• 35:29
  Speaker 2: a hoodie with a noisance on it.
• 35:32
  Speaker 3: Yeah, they're calling it the Nautical the nautical hoodie.
• 35:36
  Speaker 2: Oh man. And then Proud of did something.
• 35:39
  Speaker 4: Pride had the monkey pendants in the window and they
• 35:42
  Speaker 4: were putting on their bag.
• 35:43
  Speaker 3: It had a big monkey displays having right.
• 35:45
  Speaker 2: Yeah, yeah, al sharpedon came the whole big thing.
• 35:48
  Speaker 3: Yeah. Prior to that, we had H and M.
• 35:50
  Speaker 2: H and M had the coolest monkey in the junk
• 35:54
  Speaker 2: with a black kid wearing.
• 35:56
  Speaker 3: It, and they thought that was a good idea.
• 36:00
  Speaker 2: Okay, So obviously this isn't a coincidence. Right, they're doing
• 36:03
  Speaker 2: this on purpose. So why are they doing it on purpose?
• 36:06
  Speaker 2: There's a lot of different theories. There's a thing called
• 36:08
  Speaker 2: outrage marketing. I don't know if anybody's familiar with outrage marketing,
• 36:13
  Speaker 2: but that's pretty much you can kind of guess what
• 36:15
  Speaker 2: it is by the name where you just shock value. Right,
• 36:17
  Speaker 2: any publicity is good publicity. You just do crazy stuff,
• 36:20
  Speaker 2: you get your name out there, you get some backlash,
• 36:22
  Speaker 2: you apology, apologize, but it doesn't really hurt your brand,
• 36:25
  Speaker 2: and it hasn't really hurt their brand. Yeah, I mean
• 36:27
  Speaker 2: these companies brands because.
• 36:29
  Speaker 3: H and M.
• 36:29
  Speaker 4: Yeah, H and M and eight last year April they
• 36:31
  Speaker 4: put out the coolest monkey sweatshirt and they saw a decline, temporary,
• 36:36
  Speaker 4: temporary client for two months, but they're twenty eighteen. Retail
• 36:39
  Speaker 4: sales were up five percent, so people still supporting a
• 36:42
  Speaker 4: brand that they were temporary outraged and people wanted answers,
• 36:47
  Speaker 4: and then people realize, you know what, these clothes are affordable.
• 36:52
  Speaker 3: Son, buy it.
• 36:53
  Speaker 2: We live in a disposable society, right, And people lack discipline,
• 36:57
  Speaker 2: so it boycott for a week and then they just
• 37:01
  Speaker 2: forget about it because something else comes about. So is
• 37:05
  Speaker 2: that why these companies are doing this? Because as I said,
• 37:10
  Speaker 2: I don't think it's a coincidence.
• 37:12
  Speaker 3: How many times can we be slapping it and it's.
• 37:13
  Speaker 2: All high end fashion brands or H and M is
• 37:16
  Speaker 2: a high end fashion brand, but so Gucci and Prada
• 37:21
  Speaker 2: Prada and Montclair and Birdberry. So now they're saying that, Okay,
• 37:25
  Speaker 2: it's a boycott on Gucci, right, I'm not apposed to that.
• 37:28
  Speaker 2: But Gucci is actually owned by a larger corporation, right,
• 37:32
  Speaker 2: the curring group, I believe it's called UH and they
• 37:34
  Speaker 2: own YSL, Balenciaga, Alexander McQueen, Gucci other brands as well.
• 37:40
  Speaker 2: So are you boycotting all of these brands as well?
• 37:43
  Speaker 3: Why are we wearing these brands.
• 37:45
  Speaker 2: To begin with? To begin with? Why are we wearing
• 37:48
  Speaker 2: these brands? Right? We love Tia one of my favorite rappers.
• 37:53
  Speaker 3: You're gonna You're gonna hold that forever. I'm never gonna
• 37:55
  Speaker 3: let you.
• 37:56
  Speaker 2: Yeah.
• 37:56
  Speaker 4: Yeah.
• 37:56
  Speaker 2: In the South, I wasn't a big fan of Southern
• 37:59
  Speaker 2: hip hop music. I know we got a lot of
• 38:02
  Speaker 2: listeners in the South. I love the South, Atlanta, Florida.
• 38:05
  Speaker 3: We had that debate. I was a guy.
• 38:07
  Speaker 2: I love the South, but I wasn't huge on the
• 38:10
  Speaker 2: South hip hop until Ti. Because t I had, he
• 38:15
  Speaker 2: had swagy. I can relate to him and his lyrics.
• 38:19
  Speaker 2: He was a good lyricist, dope. I just like him.
• 38:22
  Speaker 3: I still like him, but I.
• 38:25
  Speaker 2: Don't understand when he so he calls for a boycott,
• 38:28
  Speaker 2: and then he starts out his paragraph was saying, I'm
• 38:32
  Speaker 2: a seventh figure year customer. It's interesting because you have
• 38:37
  Speaker 2: a clothing line, yeah cool, which stands for a king
• 38:41
  Speaker 2: of oneself. You have a clothing line that stands that
• 38:44
  Speaker 2: the Akroman is a king of oneself, and you spend
• 38:49
  Speaker 2: seven figures a year with.
• 38:52
  Speaker 3: Gucci, another brand, Like I see it.
• 38:54
  Speaker 4: When you see these people outside, you would think, hey, heaby,
• 38:58
  Speaker 4: once in a while, I would sprinkle my own clothes on,
• 39:00
  Speaker 4: if not all the time, to promote.
• 39:02
  Speaker 3: My own brand.
• 39:03
  Speaker 2: It's confusing.
• 39:04
  Speaker 3: Yeah, let's let's let's spend a million dollars.
• 39:07
  Speaker 4: It's very confusal in his comments, like look, why don't
• 39:09
  Speaker 4: you spend that million dollars trying to help another brand
• 39:11
  Speaker 4: get off the ground or put it in your own brand.
• 39:14
  Speaker 2: I don't understand that. Yeah, And like I said, I
• 39:17
  Speaker 2: don't want to Bashti. I liked, I actually likes one
• 39:20
  Speaker 2: of one of the best. But I didn't understand that.
• 39:22
  Speaker 2: And I didn't understand a three month boycott. I don't
• 39:25
  Speaker 2: understand what do we do after the average person maybe
• 39:29
  Speaker 2: has one Gucci item, if that two, they buy a
• 39:34
  Speaker 2: Gucci item once every five years. It's not like you're
• 39:37
  Speaker 2: going grocery shopping. I think celebrities a lot of times
• 39:40
  Speaker 2: that I touch your reality three months it's like, you know,
• 39:42
  Speaker 2: you're not going to shop write or A and P.
• 39:46
  Speaker 3: Like that's what I'm saying, like the celebrities. So Future
• 39:48
  Speaker 3: said that he spends three three hundred thousand dollars a
• 39:52
  Speaker 3: month on clothing, Like what what are you buying?
• 39:56
  Speaker 2: Why are you spending money on clothes when you can
• 39:57
  Speaker 2: get stuff.
• 39:58
  Speaker 3: For free exactly or create your own.
• 40:01
  Speaker 2: Okay, So this is a pretty disturbing issue, right.
• 40:06
  Speaker 4: And one one of the other things that they were
• 40:08
  Speaker 4: saying is that you know what these mistakes quote unquote
• 40:11
  Speaker 4: are happening because we're not represented at the top of
• 40:14
  Speaker 4: the creative chain when it comes to these high end
• 40:17
  Speaker 4: fashion right. But well, that's true, that that is true,
• 40:21
  Speaker 4: and we've recently seen Virgil take over at Louis Vaton.
• 40:27
  Speaker 2: So but how many times are you gonna Okay, if
• 40:31
  Speaker 2: I come into your house, right, I can't tell you
• 40:37
  Speaker 2: to feed me, to give me a blanket. You can
• 40:41
  Speaker 2: give me that if you want to, Like, you don't
• 40:44
  Speaker 2: have to treat me good. It's your house, right, Like
• 40:47
  Speaker 2: how many times can we demand somebody to treat us
• 40:51
  Speaker 2: appropriately instead of treating ourselves appropriate?
• 40:55
  Speaker 3: That so dap Dan, who is one of to create
• 40:57
  Speaker 3: directors at Gucci, like he is outraged by it.
• 41:01
  Speaker 4: Obviously he should and that Beudan's a legend for those
• 41:03
  Speaker 4: who don't know him, and he had to head the
• 41:07
  Speaker 4: CEO Gucci come to hallm to talk about the issues
• 41:10
  Speaker 4: that he's facing and demanded some action.
• 41:12
  Speaker 2: What is that going to do?
• 41:15
  Speaker 3: Like, yeah, I love that, but it sounded good to
• 41:19
  Speaker 3: kind of harlem and talk to.
• 41:20
  Speaker 2: Who can't who cares. And the thing about it is
• 41:24
  Speaker 2: the reason why the TI I think is interesting is
• 41:26
  Speaker 2: Dad he by him saying he spends seven figures a
• 41:30
  Speaker 2: year on Gucci, It's not just saying that he spends
• 41:32
  Speaker 2: seven figures a yeah, Gucci brings up a larger issue
• 41:34
  Speaker 2: right where athletes, entertainers, rappers specifically rappers have given free
• 41:41
  Speaker 2: endorsements for years and companies have waked the benefits of it,
• 41:47
  Speaker 2: and they never they don't pay these people to do that. Right,
• 41:50
  Speaker 2: It's a status symbol and you feel that you're you know,
• 41:53
  Speaker 2: you're above somebody else by saying that you're wearing these
• 41:56
  Speaker 2: things or you're driving these cars.
• 41:58
  Speaker 3: I have made it to a certain Chris.
• 42:00
  Speaker 2: Remember Christal. Christal was a little known champagne brand for years,
• 42:06
  Speaker 2: and somehow I don't Big. I think Big was the
• 42:10
  Speaker 2: first one that championed Christal for some reason, I don't know.
• 42:14
  Speaker 2: He was also the first one to find Jacob to
• 42:16
  Speaker 2: Jewels a different story.
• 42:17
  Speaker 3: Yeah, but so I mean he's champion it because it
• 42:19
  Speaker 3: was the most expensive thing.
• 42:20
  Speaker 2: Yeah, but it was weird that he just found it randomly.
• 42:23
  Speaker 3: I'm sure like maybe somebody in it.
• 42:25
  Speaker 2: So they had gold bottles, that was So he starts
• 42:27
  Speaker 2: talking about Christal, and then jay Z starts to champion it,
• 42:32
  Speaker 2: and then it just goes crazy. Every rapper has gold
• 42:34
  Speaker 2: bottles Chrystal, and their sales went up. Don't quote me
• 42:39
  Speaker 2: on this, but it went up like three hundred percent
• 42:40
  Speaker 2: in the cost of a five year timeframe, directly related
• 42:43
  Speaker 2: to rappers. There's no argument about it. Then the CEO
• 42:47
  Speaker 2: of the company says he doesn't want to be associated
• 42:51
  Speaker 2: with those kind of people.
• 42:52
  Speaker 3: Right, So what Then Jay comes out with the lyrics
• 42:56
  Speaker 3: I used to drink.
• 42:58
  Speaker 2: Then it's a band on Chris. Okay, so we've seen
• 43:02
  Speaker 2: this play before, absolutely, and so it didn't staying alone
• 43:06
  Speaker 2: with Jay Z. Were talked about jay a lot because
• 43:08
  Speaker 2: he's a cultural icon and very important person. So remember Iceberg,
• 43:16
  Speaker 2: Iceberg man. That was. That was late nineties, late nineties,
• 43:20
  Speaker 2: Iceberg man iconic. When I was in high school, if
• 43:24
  Speaker 2: you had an Iceberg sweater, you were elite, elite level.
• 43:30
  Speaker 4: So Iceberg had the cartoon they had like Snoopy Snoopy?
• 43:34
  Speaker 2: Did they license that? They had to get that license, right,
• 43:37
  Speaker 2: Mickey Mouse Snoop. But those sweaters are like three hundred,
• 43:40
  Speaker 2: five hundred dollars. It was Cougie and Iceberg.
• 43:42
  Speaker 3: Iceberg was crazy.
• 43:43
  Speaker 2: Iceberg was the shirts with two jay Z all he
• 43:46
  Speaker 2: was wearing was Iceberg. He had let me have the
• 43:48
  Speaker 2: lines that Iceberg e spress with IV on the elastic,
• 43:51
  Speaker 2: So everybody wanted Iceberg. Jay Z was talking about Iceberg
• 43:55
  Speaker 2: in every lyric. So you figure, Okay, we're spending so
• 43:59
  Speaker 2: much money, we're talking about it.
• 44:02
  Speaker 3: Let's go talk to these guys.
• 44:03
  Speaker 2: Why don't we try to get endorsement deal, Let's have
• 44:05
  Speaker 2: a meeting with them. So him and Dame go to
• 44:07
  Speaker 2: Iceberg and they try to get an endorsement, and they
• 44:11
  Speaker 2: say no, thank you. When we don't make these clothes
• 44:15
  Speaker 2: not interested, not interested, but that note.
• 44:19
  Speaker 3: Turns into something extremely profitable.
• 44:22
  Speaker 2: Yes, so they say no, and they decide to do
• 44:27
  Speaker 2: their own thing and make a clothing brand called Rockaware
• 44:32
  Speaker 2: based off of Rockefeller Records. Rockaware. Right, So now they
• 44:37
  Speaker 2: get the bright idea to start Rockawaar, which they probably
• 44:40
  Speaker 2: should have done from the beginning, but better late than ever.
• 44:42
  Speaker 3: Rockaway eight mil.
• 44:44
  Speaker 2: Eighteen months, yes, eight years later from the exception date.
• 44:48
  Speaker 2: They sell Rockaway for two hundred and four million dollars.
• 44:52
  Speaker 2: You see what happens when you when you stop asking
• 44:55
  Speaker 2: people for something and you do something for yourself.
• 44:57
  Speaker 3: And that same time what happens to Iceberg.
• 44:58
  Speaker 2: Though, fell off the cliff of the earth, disappeared for
• 45:03
  Speaker 2: they make it a research.
• 45:04
  Speaker 3: Yeah, they're coming back now, but they disappear for fifteen
• 45:06
  Speaker 3: to twenty years.
• 45:07
  Speaker 2: Why disappear because the raptors stopped talking about them.
• 45:10
  Speaker 3: We don't have we don't want you, thank you, We'll
• 45:13
  Speaker 3: move on.
• 45:13
  Speaker 2: So I don't understand why this is such a hard
• 45:16
  Speaker 2: concept to understand. That's a perfect case study. They blew
• 45:21
  Speaker 2: up Iceberg. They approached Iceberg for Iceberg says no, They
• 45:25
  Speaker 2: start their own company. Iceberg falls off the cliff of
• 45:28
  Speaker 2: the earth. Their company that they start, they sell for
• 45:30
  Speaker 2: a quarter billion dollars.
• 45:31
  Speaker 3: In eight years.
• 45:33
  Speaker 4: I mean they did that with the look or too,
• 45:34
  Speaker 4: so like they did Crystal and that turned into Armadale
• 45:36
  Speaker 4: and that turned into a space saying, so I mean, alright, cool,
• 45:41
  Speaker 4: you don't want us to drink your stuff, We'll make
• 45:43
  Speaker 4: a home.
• 45:46
  Speaker 2: When will we learn when?
• 45:48
  Speaker 4: I don't know, I don't know. Can we just on
• 45:51
  Speaker 4: burbery burbery really quickly? So the new hoodie is like
• 45:56
  Speaker 4: if you've seen a new hoodie, like there's no purpose, right.
• 46:00
  Speaker 4: So the creative director at Birdbury is now with Carlo
• 46:04
  Speaker 4: Tucci and he's been like known for in the fashion
• 46:08
  Speaker 4: world for many years. He was the creative director at
• 46:11
  Speaker 4: Givanci and Jay said his.
• 46:13
  Speaker 2: Name in the song too Ricardo.
• 46:17
  Speaker 3: So my thing is like, yes, is he from our culture? No?
• 46:22
  Speaker 3: But has he been around it enough? Absolutely right. He
• 46:25
  Speaker 3: collaborated with Kanye to do the Watch Thrown album cover.
• 46:28
  Speaker 3: He did the What's the album? What's the label?
• 46:31
  Speaker 4: He had music when they put out their Cruise Summer
• 46:34
  Speaker 4: he did the cover with him. He's collaborated with Jay
• 46:36
  Speaker 4: and Beyonce for their tours. Same thing with Rihanna. So
• 46:40
  Speaker 4: he's been around the culture enough. There's no reasonable explanation
• 46:43
  Speaker 4: why you would be the creative director. You saw that
• 46:46
  Speaker 4: this design was coming down the line, and you pressed, okay, not.
• 46:50
  Speaker 2: The worst part. The worst part that they apologized, and
• 46:52
  Speaker 2: in the apology they apologize suicide, suicide. We're sensitive about
• 46:56
  Speaker 2: the suicide.
• 46:57
  Speaker 3: Yeah, no, we're not.
• 46:58
  Speaker 2: Yeah, But and then they say racial insensitivity, it's not
• 47:04
  Speaker 2: something to be joked. Thousands of black people were lynched
• 47:08
  Speaker 2: in the South over one hundred years. It's not racial insensitivity,
• 47:14
  Speaker 2: it's lynching. They don't even apologize for that aspect yet.
• 47:17
  Speaker 4: Well they I think that one of the models apologized
• 47:20
  Speaker 4: and they cut her quote a little bit, so she
• 47:22
  Speaker 4: did apologize. I mean, one of the models who was
• 47:25
  Speaker 4: in the show did not want it them to do this, right,
• 47:27
  Speaker 4: She was like, listen, don't don't do this. This is ridiculous.
• 47:31
  Speaker 4: You shouldn't walk down the runway with this. And they
• 47:33
  Speaker 4: went ahead and did it anyway, And then that was
• 47:35
  Speaker 4: part of her apology. That's suicide is not something that
• 47:38
  Speaker 4: we should joke with. And then the racial sensitivity, but again,
• 47:42
  Speaker 4: like who okay that to go down your runway?
• 47:44
  Speaker 2: You know what it doesn't even matter who cares. Stop
• 47:48
  Speaker 2: supporting it, yeah, or just take it. But I'm not
• 47:53
  Speaker 2: asking for an apology. Somebody don't know how to treat me.
• 47:55
  Speaker 2: I'm asking for them to apologize to me. They've already
• 47:58
  Speaker 2: showed me who they are.
• 48:00
  Speaker 4: I believe them when they show you who you are.
• 48:02
  Speaker 4: When somebody shows you who they are, you should believe them.
• 48:05
  Speaker 2: Save your apology. I'm good, all right, Okay, guys, thank
• 48:10
  Speaker 2: you for rocking with us. That is the end. But
• 48:12
  Speaker 2: before we leave, we want to announce some exciting news
• 48:16
  Speaker 2: we got. All you guys been asking about YouTube. It's here.
• 48:20
  Speaker 2: We are on YouTube now. I will be posting the link.
• 48:24
  Speaker 2: We will be posting a link on our page. I'll
• 48:27
  Speaker 2: post a link on my personal page. We already have
• 48:30
  Speaker 2: the YouTube channel. Earn your Leisure is YouTube. You can
• 48:33
  Speaker 2: go on. Please subscribe, Please subscribe, And then we will
• 48:37
  Speaker 2: have other stuff that we have coming down the pipeline
• 48:40
  Speaker 2: as well.
• 48:40
  Speaker 3: Yeah, we got some cool things coming down the way.
• 48:42
  Speaker 4: And before we go on this episode, I would be
• 48:45
  Speaker 4: remissed if we didn't wish you a happy birthday.
• 48:47
  Speaker 3: Man. Another year, another another year.
• 48:51
  Speaker 2: Of Pisces Nation.
• 48:53
  Speaker 4: Yeah before that, so happy birthday to you many more
• 48:56
  Speaker 4: of my brother and thank you all for rocking with
• 48:59
  Speaker 4: us again. Like we said, the feedback is always appreciated,
• 49:03
  Speaker 4: and the people who are reaching out from different parts
• 49:06
  Speaker 4: of the world keep them coming. Let us know where
• 49:08
  Speaker 4: you're from, and we'll definitely keep going as long as
• 49:11
  Speaker 4: y'all keep suppointing man.
• 49:12
  Speaker 2: Thank you peace.
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