Latest / The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech
How a Solo Dev Hit 10K MRR With a Product That Sells Only Through Direct Mail
Episode 108 of The Indie Hacker Podcast dives into an unconventional growth strategy: selling a SaaS product exclusively via physical direct mail. Lucas and Luna break down the counterintuitive logic—how a solo developer built a niche B2B tool for manufacturing warehouses and acquired customers by sending handwritten postcards and product samples to facility managers. No website, no ads, no social media. They walk through the economics: a 3 percent response rate on 500 mailers, average customer lifetime value of $4,800, and monthly recurring revenue hitting $10,000 within nine months. The…
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