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Emerging Trends in Marketing and Communications With Imran Mazid
On Legal Marketing Radio, host Chip LaFleur talks with Dr. Imran Mazid, an associate professor of advertising and public relations at Grand Valley State University, a 2026 recipient of the Pew Teaching with Technology Award, and author of 14 peer-reviewed publications on AI, public relations, and ethical communication in automated environments, about the gap between having data and having clarity. Mazid argues that most organizations already drown in metrics, but dashboards showing sentiment or engagement shifts mean little without the strategic judgment to interpret them, and he pushes back…
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