Latest / Top Ranked | Podcast Business & Marketing Strategies for Women Entrepreneurs / Build a Top Podcast | Podcast Business Strategies Beyond Downloads (Trailer)
Transcript
- 0:02SPEAKER_00: I'm Jan Ditchfield, an award-winning marketing strategist who left the corporate world, picked up a$25 microphone on Amazon, and built a half million dollar business powered by my podcast.
- 0:12SPEAKER_00: And after more than 25 years in sales and marketing, here's what I know.
- 0:17SPEAKER_00: A great podcast can become one of the most powerful marketing assets in your business, but it doesn't just happen because you hit publish every week.
- 0:24SPEAKER_00: Your podcast has to get found.
- 0:26SPEAKER_00: It has to attract a right audience.
- 0:28SPEAKER_00: It has to build trust and authority around the work you want to be known for.
- 0:33SPEAKER_00: And it has to connect to the rest of your marketing in a way that actually contributes to the growth of your business.
- 0:39SPEAKER_00: That's what Evergreen Marketing Simplified is about.
- 0:42SPEAKER_00: This is the marketing podcast for women entrepreneurs who want to build a top-ranked podcast that gets found, grows your business, and becomes the most meaningful part of your entire marketing strategy.
- 0:53SPEAKER_00: But this isn't just another podcast about podcasting, because your podcast doesn't exist in a vacuum.
- 0:59SPEAKER_00: It works alongside your email list, your content, your SEO, your offers, and all the ways people discover you, learn from you, trust you, and eventually decide to do business with you.
- 1:11SPEAKER_00: So, yes, we're going to talk about podcast strategy, SEO, discoverability, content downloads, marketing, and what actually moves a show up the charts.
- 1:22SPEAKER_00: But we're also going to talk about email marketing, content strategy, thought leadership, and all the other pieces of your marketing that help turn the attention you're building behind the microphone into growth for your business.
- 1:35SPEAKER_00: Because I've built two top-ranked podcasts of my own, help my clients achieve podcast chart rankings, and I've seen what happens when women stop treating their podcast like another piece of content that they have to keep producing and start treating it like an asset that grows your business on Evergreen.
- 1:51SPEAKER_00: And we're gonna talk about the charts.
- 1:54SPEAKER_00: Because I believe more women belong at the top of them.
- 1:57SPEAKER_00: And as a Canadian podcast business strategist, I really want to see a whole lot more Canadian women up there too.
- 2:03SPEAKER_00: But here's what I won't do.
- 2:05SPEAKER_00: I won't tell you that you need to be everywhere, create more for the sake of creating, or chase every marketing strategy that someone on the internet says you should be doing.
- 2:15SPEAKER_00: Instead, I'll help you understand what's worth your time, why it works, and how the pieces fit together.
- 2:21SPEAKER_00: So the marketing you're already doing can work harder for your business.
- 2:26SPEAKER_00: And because you really can't take the educator out of me, I'll teach you the way I always do.
- 2:30SPEAKER_00: Clearly, strategically, and step by step.
- 2:34SPEAKER_00: So you don't just leave with another good idea, you leave knowing what to do with it.
- 2:39SPEAKER_00: So if you're ready to build a podcast that gets found, grows your business, and climbs the chart, and you want a smarter marketing strategy working behind it, you're absolutely in the right place.
- 2:50SPEAKER_00: Welcome to Evergreen Marketing Simplified.
- 2:53SPEAKER_00: Let's get to work, my friend.