Organisers must become smarter with their content marketing - Talking Events Podcast Episode 25

Event Industry News Podcast · May 23, 2016 · 29m

Consumers have become far more sophisticated with what they are prepared to receive, so simply bombarding them with email marketing is no longer a viable way to attract visitors to live events, so says a leading event industry communications expert.

Kursha Woodgate spoke to the Talking Events podcast about the challenges faced by organisers in a world where people have become far more savvy about what incoming communications they respond to and what message they are prepared to listen to.

“I think we need to get a bit cleverer about how we target people and how we find the people who are…