Preparing for the 2027 Listener
Recently, I joined a Christian Music Broadcasters webinar (here’s the link to watch) to talk about the near future and how to prepare for it.
Here are the questions that I was asked to prepare for and my answers below.
1. Who is the 2027 listener? What are the biggest changes you’re seeing in how people consume audio and media?
They have more choices than ever before. They’re moving between streaming services, podcasts, YouTube, social media, and traditional radio to what’s capturing their attention. Radio’s competing with everything that occupies someone’s time and…
The skinny
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