Latest / The Hard Choice with Brad Draper
You're Not Competing Against Your Rivals—You're Competing Against Amazon
Your Real Competition Is Not Who You Think It Is
Forget about the plumber down the street. The real competition every business faces is the cumulative excellence customers carry with them from Amazon, Apple, and Google. Brad Draper, host of The Hard Choice, lays out a perspective shift that genuinely changes how entrepreneurs should think about service delivery and customer experience.
Dramatically, Draper illustrates this with a dining experience at The Narrows Steakhouse in McCall, Idaho, a restaurant that won Wine Spectator awards for three consecutive years. The details matter here…
The skinny
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