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Purpose‑Led Retail Success: Lessons from Lucy & Yak
In this episode of the Resilient Retail Game Plan podcast, I interview Lucy Greenwood, co-founder of the ethical and sustainable clothing brand Lucy & Yak.
Lucy shares insights from their journey, which began in 2017. We discuss the importance of authenticity, community building, and the brand's purpose-led initiatives.
We also touch on the challenges of maintaining strong values as the company grows, handling mistakes, and the impact of social media on brand representation.
Additionally, Lucy unveils exciting future plans, including the expansion of the 'RE-YAK' initiative and the potential…
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