Latest / The Dutch Investors / #108 | Grab: What Does Reliability Cost?
Transcript
- 0:09SPEAKER_00: In 1854, visitors to an exhibition in New York watched a man rise above them on a wooden platform.
- 0:18SPEAKER_00: His name was Elisha Otis.
- 0:21SPEAKER_00: Above him was the rope holding the platform up.
- 0:25SPEAKER_00: And below him was the crowd he wanted to convince.
- 0:29SPEAKER_00: Otis had developed a safety brake for elevators, and the problem was getting people to believe in it.
- 0:37SPEAKER_00: Explaining a mechanism only gets you so far when someone has to trust it with their life.
- 0:44SPEAKER_00: So, standing on the raised platform, he ordered the rope cut.
- 0:50SPEAKER_00: The platform dropped a few inches, then it stopped.
- 0:55SPEAKER_00: The brake had caught it.
- 0:57SPEAKER_00: Anyone watching could understand what had just happened.
- 1:00SPEAKER_00: The rope had failed, but the platform didn't fall.
- 1:05SPEAKER_00: It was a beautiful demonstration because the most important feature was something you would normally never notice.
- 1:13SPEAKER_00: You could take an elevator hundreds of times without thinking about the brake.
- 1:18SPEAKER_00: But then, for a brief moment, it would become the only thing that mattered.
- 1:24SPEAKER_00: That's an interesting way to think about value.
- 1:27SPEAKER_00: Some things are worth very little to us until the circumstances change.
- 1:33SPEAKER_00: You don't need to be standing on a suspended platform to experience just that.
- 1:38SPEAKER_00: Sometimes you just need to be standing in the rain.
- 1:42SPEAKER_00: Let's get into today's episode.
- 2:11SPEAKER_00: We are in Southern Asia.
- 2:14SPEAKER_00: You finish dinner, and though through the restaurant's open doorway you can see rain bouncing off the road.
- 2:23SPEAKER_00: Motorbikes pass with their riders tucked beneath their rainy ponchos.
- 2:28SPEAKER_00: Water collects along the edge of the pavement.
- 2:31SPEAKER_00: Your hotel is too far away to walk comfortably.
- 2:35SPEAKER_00: You step under the awning, take out your phone and open a right hailing app.
- 2:41SPEAKER_00: The fare looks reasonable.
- 2:43SPEAKER_00: You press a button, searching for a driver.
- 2:47SPEAKER_00: You wait.
- 2:49SPEAKER_00: It's still searching.
- 2:51SPEAKER_00: You check your battery.
- 2:53SPEAKER_00: Enough to get you home, probably, but you'd rather not spend the next half hour finding out.
- 2:59SPEAKER_00: So you open grab.
- 3:01SPEAKER_00: The price is a little higher.
- 3:04SPEAKER_00: This time a driver immediately accepts.
- 3:07SPEAKER_00: Three minutes away.
- 3:09SPEAKER_00: So you book it.
- 3:11SPEAKER_00: This is an imagined evening, but there's nothing unusual about this decision.
- 3:16SPEAKER_00: Our co-founder Matthijs experienced this first hand when he went to Vietnam last summer.
- 3:22SPEAKER_00: He knew there might be a cheaper ride, but he chose the one that just seemed more likely to arrive.
- 3:29SPEAKER_00: He just wanted to go back to the hotel.
- 3:32SPEAKER_00: Tomorrow afternoon, when the weather is pleasant and you have nowhere urgent to be, you might make a different choice.
- 3:39SPEAKER_00: Tonight, the extra money feels worth paying.
- 3:42SPEAKER_00: And that small decision is where I'd like to begin with GRAP.
- 3:46SPEAKER_00: Because it contains a good investment question.
- 3:49SPEAKER_00: What makes someone willing to pay a little more?
- 3:52SPEAKER_00: What does GRAB have to do to earn that preference?
- 3:56SPEAKER_00: And after it has done all that, how much money is left?
- 4:00SPEAKER_00: When Matthijs visited Vietnam, he used GRAP repeatedly.
- 4:04SPEAKER_00: Cars, motorbikes, food deliveries, groceries, the surface worked its way into the trip.
- 4:11SPEAKER_00: That happens quite naturally when you find out something useful in an unfamiliar place.
- 4:17SPEAKER_00: The first booking requires a little attention.
- 4:20SPEAKER_00: You check the address, you work out where you stand, you watch the driver move across the map.
- 4:26SPEAKER_00: And after several good experiences, you spend less and less time thinking about it.
- 4:32SPEAKER_00: You finish dinner and reach for the same app.
- 4:35SPEAKER_00: There's value in becoming that familiar choice.
- 4:38SPEAKER_00: But we should be careful about how we interpret it.
- 4:42SPEAKER_00: A tourist has a holiday budget and a limited amount of time.
- 4:46SPEAKER_00: A local resident might be paying for the same journey twice a day, every working day.
- 4:53SPEAKER_00: That extra amount that barely registers during a holiday can become meaningful over a longer period of time.
- 5:01SPEAKER_00: So Matthias's experience gives us a useful observation.
- 5:06SPEAKER_00: The surface can be very convenient.
- 5:10SPEAKER_00: To understand the business, we need to follow the right beyond the passenger's phone.
- 5:15SPEAKER_00: So let's go and sit inside the driver's car.
- 5:23SPEAKER_00: Now imagine you're driving for a living.
- 5:27SPEAKER_00: Your working day is passengers pay for.
- 5:30SPEAKER_00: It also includes the space between them.
- 5:32SPEAKER_00: Waiting in a car park, driving across town to collect someone, dropping a passenger somewhere quiet, and wondering where the next booking will come from.
- 5:43SPEAKER_00: The fuel gauge keeps moving whether there's someone in the backseat or not.
- 5:48SPEAKER_00: Now, there are two different mornings.
- 5:51SPEAKER_00: On the first morning, you complete a journey, wait 15 minutes for another booking.
- 5:55SPEAKER_00: When it arrives, the passenger is a long way away.
- 5:59SPEAKER_00: On the second, you drop someone off, drive around the corner, and collect your next passenger.
- 6:05SPEAKER_00: Even if the payment per trip is similar, the next morning could leave you better off.
- 6:11SPEAKER_00: You spend more of your time doing paid work.
- 6:14SPEAKER_00: And that helps explain why a driver might prefer a platform with plenty of customer demand.
- 6:20SPEAKER_00: And when more drivers find that platform worthwhile, passengers may find it easier to get a ride.
- 6:26SPEAKER_00: You can see how the two sides reinforce each other.
- 6:30SPEAKER_00: The passenger wants a driver nearby, the driver wants another passenger nearby.
- 6:35SPEAKER_00: A busy local network can provide both.
- 6:41SPEAKER_00: This is what I find useful about looking at an actual working day.
- 6:46SPEAKER_00: Network effects sound abstract.
- 6:49SPEAKER_00: A driver spending less time waiting between fares is much easier to understand.
- 6:54SPEAKER_00: It also shows why copying an app isn't enough to beat it.
- 7:00SPEAKER_00: A competitor can design a booking screen, especially in today's day and age.
- 7:05SPEAKER_00: They can display a map and let you enter an address.
- 7:09SPEAKER_00: But it still needs someone close enough and willing enough to collect you.
- 7:16SPEAKER_00: But now imagine taking our driver out of Ho Chi Minh City and placing him in Kuala Lumpur.
- 7:23SPEAKER_00: The person is just as hardworking and the car is just as comfortable.
- 7:28SPEAKER_00: He's now completely useless to the person waiting outside our restaurant.
- 7:33SPEAKER_00: It sounds obvious, right?
- 7:36SPEAKER_00: Yet it's easy to forget when looking at a company's regional user numbers.
- 7:41SPEAKER_00: The network has to work in the place where the booking happens.
- 7:44SPEAKER_00: Even within one city, the experience can vary.
- 7:48SPEAKER_00: There might be plenty of other drivers around a shopping district at lunchtime, and very few near an apartment building late at night.
- 7:56SPEAKER_00: A strong position in one neighborhood doesn't automatically solve the next one.
- 8:02SPEAKER_00: Then there's the matching itself.
- 8:04SPEAKER_00: The closest car on your screen might be on the wrong side of a divided road.
- 8:10SPEAKER_00: The driver could need to travel farther before turning around.
- 8:14SPEAKER_00: Maybe there aren't enough seats in the car.
- 8:17SPEAKER_00: Grab explains that its matching system considers things like estimated arrival times and other practical constraints, rather than simply choosing the nearest dot.
- 8:30SPEAKER_00: Those details are important, because a few minutes of wasted movement, repeated across many journeys, can become quite expensive.
- 8:40SPEAKER_00: Still, even excellent software eventually runs into a physical limit.
- 8:46SPEAKER_00: And if there's nobody available, then there's nobody to send.
- 8:51SPEAKER_00: Which is why a rainy evening is such a useful test.
- 8:59SPEAKER_00: We're going back to the restaurant doorway.
- 9:01SPEAKER_00: You aren't the only person who has decided against walking.
- 9:05SPEAKER_00: Other people are leaving restaurants.
- 9:08SPEAKER_00: Somebody is finishing work, another person who would normally take a motorbike wants a car instead.
- 9:14SPEAKER_00: It's pouring rain.
- 9:16SPEAKER_00: Meanwhile, somewhere else in the city, a driver is deciding whether another hour on the road is worth it.
- 9:23SPEAKER_00: The rain makes the work less pleasant.
- 9:26SPEAKER_00: Traffic is slower.
- 9:27SPEAKER_00: Getting to each passenger takes longer.
- 9:30SPEAKER_00: The passenger's need has increased.
- 9:33SPEAKER_00: So has the difficulty of meeting the person.
- 9:37SPEAKER_00: To keep the service working, the platform needs to make that work extra attractive.
- 9:42SPEAKER_00: Perhaps the customers pay a higher fare.
- 9:46SPEAKER_00: Perhaps the driver receives an incentive funded by graph.
- 9:50SPEAKER_00: The passenger may never see the full agreement.
- 9:53SPEAKER_00: A booking gets accepted.
- 9:55SPEAKER_00: A car turns the corner, you fold yourself into the backseat and close the door against the rain.
- 10:03SPEAKER_00: From your perspective, the problem has been solved.
- 10:06SPEAKER_00: But from the investor's perspective, we've reached the part that needs a little more explaining.
- 10:11SPEAKER_00: Who paid to make the driver available?
- 10:15SPEAKER_00: And was there enough left to make the transaction worthwhile for GRAB?
- 10:21SPEAKER_00: That is a difference between noticing a good service and understanding a good business and the business model.
- 10:29SPEAKER_00: In Q2 of 2026, Grab's on-demand incentives were equivalent to about 11th of the value of rights and deliveries booked through its platform.
- 10:40SPEAKER_00: That share had increased from a year earlier.
- 10:43SPEAKER_00: Management pointed out partly to supporting driver earnings as fuel costs rose, alongside spending to encourage customer activity.
- 10:52SPEAKER_00: These incentives cover more than discounts for passengers.
- 10:57SPEAKER_00: But they show that keeping the marketplace active requires substantial support.
- 11:02SPEAKER_00: I don't think the right response is to immediately dismiss that spending.
- 11:06SPEAKER_00: Think about our driver.
- 11:08SPEAKER_00: If fuel becomes more expensive, the same day's work leaves less money in his pocket.
- 11:14SPEAKER_00: Some additional support could help keep him on the road.
- 11:23SPEAKER_00: Does the platform, in this case Grab, still provide enough useful work for him to keep choosing Grab?
- 11:30SPEAKER_00: Or does he stay mainly because of a bonus?
- 11:34SPEAKER_00: Imagine he tries a new platform because it offers a new introductory incentive.
- 11:40SPEAKER_00: At first the payment is the attraction, and over the following weeks he discovers that the bookings are consistent and the pickup distances are manageable.
- 11:49SPEAKER_00: When the introductory offer ends, he decides to stay.
- 11:54SPEAKER_00: The company spends money to introduce him to something economically useful.
- 12:00SPEAKER_00: Now, imagine the offer ends and the bookings don't justify his time.
- 12:05SPEAKER_00: He switches to whichever platform offers the next promotion.
- 12:10SPEAKER_00: The spending produced activity.
- 12:13SPEAKER_00: It didn't establish much lasting preference.
- 12:16SPEAKER_00: From a distance, both situations can look like growth.
- 12:21SPEAKER_00: You have to follow them for longer to see what was actually built.
- 12:26SPEAKER_00: There's another person we should bring to the story.
- 12:29SPEAKER_00: A competitor.
- 12:31SPEAKER_00: Suppose the competitor gradually attracts enough drivers to offer a reasonably dependable service in the same part of town.
- 12:41SPEAKER_00: A bit like Uber and Lyft in Western countries.
- 12:45SPEAKER_00: It doesn't have to outperform the other in every category, it just needs to become a sensible alternative.
- 12:54SPEAKER_00: Now the passenger outside the restaurant opens two apps and finds an available car on both.
- 13:01SPEAKER_00: One will arrive in three minutes, the other in seven.
- 13:05SPEAKER_00: But the second one is cheaper.
- 13:08SPEAKER_00: That decision is less obvious than choosing between an accepted booking and a screen that keeps on searching.
- 13:16SPEAKER_00: And it reveals a limit to the advantage.
- 13:19SPEAKER_00: An improvement from 20 minutes to five can change how useful a service feels.
- 13:25SPEAKER_00: An improvement from 3 to 5 minutes may be pleasant without being worth much extra.
- 13:33SPEAKER_00: As competitors become good enough, customers have more room to compare prices.
- 13:39SPEAKER_00: That doesn't erase Grab's network, but it can limit what Grab earns from it.
- 13:44SPEAKER_00: A company can provide the best experience and still face pressure on the margins.
- 13:50SPEAKER_00: A customer can prefer it, but still check another app.
- 13:54SPEAKER_00: Our passenger doesn't owe Grab every future journey because it got them home last night.
- 14:02SPEAKER_00: So, what would make me, personally, more confident as an investor?
- 14:08SPEAKER_00: What would make me want to own Grab?
- 14:12SPEAKER_00: I'd want the story to become better for the passenger, the driver, and the shareholder together.
- 14:19SPEAKER_00: The passenger finds a car without repeated cancellations.
- 14:24SPEAKER_00: The driver spends more of the working day earning and less of it traveling empty.
- 14:29SPEAKER_00: Grab retains more profit after paying the costs that needed to make it happen, which would suggest that the network is becoming more productive.
- 14:38SPEAKER_00: I'd be less encouraged if the experience only improved because GREP kept adding more money to every transaction.
- 14:46SPEAKER_00: And we'd be cautious about forecasts that assume incentives can eventually be removed almost entirely.
- 14:54SPEAKER_00: Some may be a continuing cost of operating it.
- 14:58SPEAKER_00: It's also worth admitting things we can't see.
- 15:01SPEAKER_00: Public investors don't always get comparable waiting times, cancellation rates, or driver earnings after expenses for each local market.
- 15:11SPEAKER_00: The available numbers can support a view without settling every question.
- 15:17SPEAKER_00: That's where I would leave some uncertainty in your thesis.
- 15:23SPEAKER_00: Going back to the beginning, Otis's demonstration lasted for a moment.
- 15:27SPEAKER_00: The platform dropped and the break caught it.
- 15:30SPEAKER_00: The audience could see the result.
- 15:33SPEAKER_00: Grab now has to demonstrate its usefulness repeatedly across different neighborhoods and across different conditions, in different geographies with different regulation.
- 15:47SPEAKER_00: That's not as easy.
- 15:49SPEAKER_00: Every accepted booking is a small promise that someone will arrive.
- 15:54SPEAKER_00: Every completed journey gives the customer another reason to believe it and use it next time.
- 16:01SPEAKER_00: Our view is that a dense local network gives GRAP a very credible way to earn that trust.
- 16:07SPEAKER_00: There is something economically useful in bringing passengers and drivers together with less wasted time.
- 16:15SPEAKER_00: It's the reason some of us own Uber.
- 16:18SPEAKER_00: But maintaining it requires work, spending, and the service people continue to choose.
- 16:26SPEAKER_00: Back at the restaurant, our passengers see the car pull up.
- 16:30SPEAKER_00: They check the registration, step out from under the awning and get inside.
- 16:35SPEAKER_00: They probably didn't think about driver utilization and incentives or network effects.
- 16:42SPEAKER_00: They simply wanted to go home.
- 16:45SPEAKER_00: That's a perfectly good reason to pay a little more.
- 16:49SPEAKER_00: For us, shareholders, the next question is whether Graph can keep providing that experience at a cost that leaves a good, attractive return.
- 17:00SPEAKER_00: The customer can just arrive when it ends, the investor has to keep following the money.
- 17:06SPEAKER_00: As always, stay curious, keep learning, and happy investing.