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Live Streaming: mixed results so far but a big future

There is still a long way to go before people really understand what works well as a live-streamed event and what doesn’t, according to a senior YouTube UK representative. David Thorpe was speaking on the Talking Events podcast about the ways in which organisers are turning to live streaming to enhance their events.

“The great thing about live streaming is that it’s a global medium”, said David. “You’ve got such a big audience that is potentially interested in what you’re doing, that organisers should be thinking on that level and not just on a local level.”

Organisers were also advised to…

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