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92: Is Your DMO Chasing Relevance When It Should Be Fighting for Significance?
In this episode of Destination Discourse, Stuart Butler and Adam Stoker recap Adam's latest CMO Jam - a live, candid roundtable with six DMO marketing leaders - and dig into the ideas that stuck.
The biggest one: panelist Christian Mingle pushed back on the word "relevance," calling it table stakes - do people know we exist? He argued DMOs should chase significance instead: do we actually move the needle for our destination? The framing reshaped the rest of the discussion.
They also cover the agency model's unraveling. Multiple CMO Jam panelists said they'd fired their agency of record in…
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