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Transforming Your Space: Balancing Personal Style and Timeless Design · The iDesign Lab Podcast

• 0:00
  Voice Over: The following podcast iDesign Lab is an SW Group production in association with Five Star and TW Interiors.
• 0:07
  Voice Over: This is iDesign Lab, a podcast where creativity and curiosity meet style and design.
• 0:15
  Voice Over: Curator of interiors, furnishings and lifestyles.
• 0:18
  Voice Over: Hosted by Tiffany Woolley, an interior designer and a style enthusiast, along with her serial entrepreneur husband Scott, idesign Lab is your ultimate design podcast where we explore the rich and vibrant world of design and its constant evolution in style and trends.
• 0:34
  Voice Over: Idesign Lab provides industry insight, discussing the latest trends, styles and everything in between to better help you style your life, everything in between to better help you style your life, through advice from trendsetters, designers, influencers, innovators, fabricators and manufacturers, as well as personal stories that inspire, motivate and excite.
• 0:53
  Voice Over: So, whether you're listening to iDesign Lab during your commute or in a cozy nook in your home or office, grab a coffee or a chardonnay and join us on this elevated, informative and lively journey into the world of all things design.
• 1:07
  Scott Woolley: Today's iDesignLab tidbit has to do with curating and cultivating your aesthetic, which is something that an interior designer can definitely steer you to, or I wanted to give some ideas.
• 1:24
  Scott Woolley: If this was something you wanted, to start on your own.
• 1:27
  Tiffany Woolley: So this is like the direction that a person's thinking about and what the house should look like Farmhouse modern, contemporary.
• 1:36
  Scott Woolley: Yes, even putting their own little spin on mixing things together.
• 1:40
  Scott Woolley: And my biggest thing that I would love to be able to convey through this if possible as an you know with interior designers is just the level and the depth of what is available to really curate a home.
• 1:55
  Scott Woolley: I, well, my goal would be for people not to fall into traps of trends and really curate an aesthetic, and I hear this from clients all the time.
• 2:05
  Scott Woolley: They say they have friends over and people are just like your house is so homey and it's got such character, it's because it's so put together.
• 2:15
  Scott Woolley: And it doesn't mean put together in a model style where you feel like you can't touch anything.
• 2:21
  Scott Woolley: It's just put together with an aesthetic that really says a client's personality or the inhabitants personality, and even when it comes to children's rooms and offices and entertaining and the correlation of bringing your interior and exterior together, it's really having a full aesthetic and that's what people fall in love with.
• 2:46
  Scott Woolley: And I don't want to say that you can only achieve that by hiring an interior designer.
• 2:52
  Scott Woolley: But you know, I just would really want to incentivize and really have our listeners understand the importance of curating and navigating their aesthetic.
• 3:07
  Tiffany Woolley: Right.
• 3:07
  Tiffany Woolley: So I see people walking in the door for TW Interiors that have a vision that because they either have seen it in someone else's house or they've looked at pictures and magazines, and they come in saying I want this modern look, I want to be all modern, but don't realize that there's some you could branch off, there's some changes you can make to that.
• 3:34
  Scott Woolley: There's other opportunities that they should be open-minded in that vision.
• 3:41
  Scott Woolley: Correct.
• 3:41
  Scott Woolley: For example, I had an amazing client who loved her dad's house, loved the new construction that he had done and had her heart set on using a lot of the same materials, similar vibe and aesthetic, and you know, with that that became a direction.
• 4:01
  Scott Woolley: And then obviously she has her own homes, architecture and her own use for lifestyle and uses for certain spaces and needs and we were able to truly create a wonderful end result with really specializing and personalizing that space.
• 4:22
  Scott Woolley: So it really became their aesthetic.
• 4:24
  Scott Woolley: It was no longer like, oh, it's similar to my dad's house.
• 4:29
  Scott Woolley: It was taking that vision and something that they felt comfortable with and appreciated, an aesthetic which was definitely a coastal flair with some modern details, but their house is a very traditional, somewhat Bermuda-esque house.
• 4:46
  Scott Woolley: So you kind of take all those details and bring them together and it really creates a personal palette that people, just from seeing pictures, have so much appreciation for.
• 4:58
  Scott Woolley: And it's not that it's so high style or it's so unobtainable or it's so unapproachable, it's actually all of those things because it's so curated and specific to the end user.
• 5:13
  Scott Woolley: And I guess you know, know, as I've had in this business for so many years and I kind of have a funny memory as a kid there was these opus houses that used to get built where what's that?
• 5:25
  Scott Woolley: it was like I'll never forget.
• 5:26
  Scott Woolley: It was like in boca west.
• 5:28
  Scott Woolley: They called them opus houses and I'm sure it's something like a model home.
• 5:33
  Scott Woolley: Does you know?
• 5:34
  Scott Woolley: Model homes are today where these builders curate collections of houses and they decorate them so people understand what they can be.
• 5:43
  Scott Woolley: And you know, it was my first introduction of such a extreme, curated aesthetic and even though some of those were too an extreme case, because they're over the top and not everybody wants to live in such an over-the-top reality but just again, it goes back to all those layers of textures and all what is available to us today.
• 6:12
  Scott Woolley: That is really going to be found with your interior designer, but it's because we're constantly sourcing things and we're bringing all those sources to your fingertips so that you can create this personal aesthetic.
• 6:30
  Tiffany Woolley: Right, right, right.
• 6:32
  Tiffany Woolley: I remember about two years ago you did a house and that house, when I first walked into it, it looked like George Washington was living in that house and they, I don't think, really had a direction.
• 6:44
  Tiffany Woolley: They wanted to go in and basically said to you you know, tell us, lead us, show us.
• 6:50
  Tiffany Woolley: And today their house looks like.
• 6:52
  Tiffany Woolley: When you walk through that house, it looks like Johnny Versace did something here and Kelly Wurzler did something here and it's like so whimsical and it doesn't really have one style, does it?
• 7:03
  Tiffany Woolley: No, it's kind of.
• 7:04
  Scott Woolley: It's kind of a traditional, classic house, very classic, you know architecture, and timeless.
• 7:12
  Scott Woolley: And I and I guess I appreciate what they did to the house so much, not only because I was involved in it, but because in a land of these, you know box constructions, very, uh, clean aesthetic that's kind of being sought after right now, or what people are mainly building.
• 7:31
  Scott Woolley: Um, it's such a charming, warm, sophisticated story.
• 7:38
  Scott Woolley: I mean, that house tells such a story and it does tell the story of the people who live there.
• 7:43
  Scott Woolley: Clearly.
• 7:44
  Tiffany Woolley: So an interior designer really brings to the table the additional assistance and help and guidance and in what direction, aesthetically, you're going to go with your house.
• 7:55
  Tiffany Woolley: You may have your heart set on, like I said, a modern house, but an interior decorator, and using the right one, can open your eyes to so many other variables that still go in that direction.
• 8:09
  Scott Woolley: but take it to another level 100% and also to just not fall into these trends.
• 8:15
  Scott Woolley: I really would love to see all of our clients and I mean the goal would be, as you travel and as you grow with your family and as you evolve as a person, that house just kind of grows and evolves with you.
• 8:29
  Scott Woolley: You add to it, you pick up pieces from travels, like you really curate your aesthetic so that you're constantly evolving with it, so the house doesn't look dated, it doesn't look out of style.
• 8:44
  Scott Woolley: Obviously, there's going to be certain things that need to be retouched, but I definitely just would like to see people have more care and enjoyment into curating an aesthetic that is there for the long haul.
• 8:59
  Tiffany Woolley: Right, I know that one of the things that you're also always focused on is that when the house is done, how is that going to help from a retail standpoint, and how is that going to be two years from now or five years from now when that client goes to sell their house?
• 9:15
  Tiffany Woolley: Is it still going to be in style?
• 9:17
  Tiffany Woolley: Because, like you said, I know that most houses you're doing the style is evergreen.
• 9:24
  Tiffany Woolley: Year after year after year, it's still in style.
• 9:30
  Scott Woolley: Yep, and that's what I would say with a personal aesthetic is that it's never going to go out of style.
• 9:36
  Tiffany Woolley: Right.
• 9:36
  Scott Woolley: So you definitely want to curate this finished product.
• 9:40
  Scott Woolley: That really speaks volumes about who you are, who live in the house, who you are as you entertain and as you raise your family or not.
• 9:49
  Scott Woolley: But that house that kind of sets a tone to take you through time that you're going to be happy to curate and add to and happy to entertain and evolve in and not fall into the trap of a trend.
• 10:06
  Tiffany Woolley: That was a good tidbit for today.
• 10:08
  Scott Woolley: Awesome.
• 10:09
  Voice Over: Thanks for listening to today's tidbit on iDesign iDesign Labs Podcast is an SW Group production in association with the Five Star and TW Interiors.
• 10:20
  Voice Over: To learn more about iDesign Lab or TW Interiors, please visit twinteriorscom.