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Influencer Marketing Strategy: Scaling Early DTC Growth Through Trusted Communities with Aaron Zagha
In this episode of The Growth Class, host Phil Masiello interviews Aaron Zagha, Chief Marketing Officer of Newton Baby. They discuss how Newton Baby scaled from an early-stage direct-to-consumer brand into a trusted leader in the baby sleep category by leveraging influencer marketing, disciplined product launches, and data-driven decision-making.
Aaron shares insights into how influencer partnerships helped build early trust in sensitive parenting communities, why forecasting demand during product launches remains one of the most difficult operational challenges, and how stockouts or excess…
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