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The Daily Mess Is AI Technology The New Auto Tune Plus Whats The Samey Effect · Arroe Collins Like It's Live

• 0:00
  Speaker 1: Hey, here's something new for you to check out. It's
• 0:01
  Speaker 1: called erro dot net. It's not just one podcast from
• 0:04
  Speaker 1: some dude, It's actually twenty different podcasts to select from.
• 0:09
  Speaker 1: You want your rockstars, we got them. What about doctors
• 0:11
  Speaker 1: on Call? And how about those ya authors? They've got
• 0:15
  Speaker 1: a lot to say right now. There is a lot
• 0:18
  Speaker 1: happening in this one network podcast location Ero dot net,
• 0:22
  Speaker 1: Aroe dot net. Enjoy your exploration. Hates me the question guy? Yeah,
• 0:29
  Speaker 1: that dude that likes to ask a lot of questions
• 0:32
  Speaker 1: because it's really fun when you start doing the research.
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  Speaker 1: Such questions are, are we typecasting our presence by using
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  Speaker 1: too much AI technology? Plus advertisers and ad agencies. They
• 0:45
  Speaker 1: are facing some stiff competition because everybody thinks they can
• 0:50
  Speaker 1: do it. That is absolutely not true. My name is Arrow.
• 0:55
  Speaker 1: I'm a daily writer, a silent wolf. I stand on
• 0:58
  Speaker 1: the sidelines and do nothing but watchless and study, then activate.
• 1:01
  Speaker 1: I call it the Daily Mess because it's a chronological
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  Speaker 1: walk through an everyday world. It is my morning writing
• 1:07
  Speaker 1: as a receiver of thoughts and ideas. We as people
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  Speaker 1: tend to throw things to the side because we think
• 1:12
  Speaker 1: we're going to deal with it later. On when a
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  Speaker 1: subject arrives inside of me, Dude, it is time to
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  Speaker 1: dig in. It's still keeping that daily journal, but by
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  Speaker 1: doing the research, the picture becomes clearer. This is the
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  Speaker 1: daily mess. Are we typecasting our presence by using way
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  Speaker 1: too much AI technology? You know? With logos, commercial copy music?
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  Speaker 1: You ready for this. We cannot blame it on AI.
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  Speaker 1: If there's truly any type casting taking place, it's because
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  Speaker 1: of the way that we have decided to use AI technology.
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  Speaker 1: You got to keep your eyes open for what's being
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  Speaker 1: called the same effect. Yeah, the same effect. AI naturally
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  Speaker 1: reproduces the same work all over the globe. Business logos
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  Speaker 1: are looking the same, commercial copy finds itself leaning in
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  Speaker 1: on the same emotional beats and phrasing. If we don't
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  Speaker 1: push beyond defaults, your presence will start or is looking
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  Speaker 1: just like everybody else. Over time, all that creative energy
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  Speaker 1: is closed up in a box with absolutely no originality.
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  Speaker 1: How can we say out of this AI trap? Well,
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  Speaker 1: it starts with your perspective. First, use AI to shape it.
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  Speaker 1: Go generate it on your own, take it from that
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  Speaker 1: scratch that you started with and build upon it. Don't
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  Speaker 1: finalize it through AI. Break your patterns, rewrite the copy,
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  Speaker 1: remix the music, reject what you think didn't fit. In
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  Speaker 1: coming up next, will advertising grow tired of AI use? Hey,
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  Speaker 1: thanks for coming back to the daily mess. Advertising is
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  Speaker 1: always going to be with us. Now, the question is
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  Speaker 1: will advertisers grow very tired of AI technology and its
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  Speaker 1: use like that of autotune? Oh? Hell yes, it is
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  Speaker 1: really close to being the new autotune for advertising, but
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  Speaker 1: only if it continues to be overused its laziness. AI
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  Speaker 1: is presently writing commercial scripts, generating voices and music. It
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  Speaker 1: creates visuals and can personalize the ad at scale. It's
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  Speaker 1: seen as being dangerously creative. So the question is can
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  Speaker 1: AI one day fall under the category of being fatigue? Oh? Yes,
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  Speaker 1: When everything becomes over polished, everything sounds generic, repetitive, and
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  Speaker 1: slightly off, Just like auto tune, AI will fade from
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  Speaker 1: advertising Right now. It is a ghostwriter. It's a production
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  Speaker 1: assistant and creative amplifier. The good news is the big
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  Speaker 1: time experts who do expensive research say AI technology will
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  Speaker 1: not kill radio, TV and billboard advertising, but it's going
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  Speaker 1: to flood them. That's when the auto tune thing sets in.
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  Speaker 1: When we grow tired of the same thing, remember, it
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  Speaker 1: is the same effect. It's taking place, it's right there
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  Speaker 1: in front of you and you're listening to it. You
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  Speaker 1: just haven't identified it yet, the same effects. I'm marrow
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  Speaker 1: and that's the daily mess.