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208. How to Own An Idea & Become the Go-To Expert with Katelyn Bourgoin
Have you ever felt like you’re good at so many things that you can’t figure out which one you should be known for? If you’re a multi-passionate entrepreneur, that confusion shows up everywhere: in your content, your personal brand, and especially your sales. In this episode, I sat down with Katelyn Bourgoin, and she put me in the hot seat to show exactly how she helps entrepreneurs find the one idea they can own.
Katelyn is a serial entrepreneur and buyer psychology expert. She created the Why We Buy newsletter, which has more than 50,000 readers, and she has built over 100,000 followers on…
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