Latest / Soul Salon with Ayandastood / This FREE TOOL holds the KEY to the ABUNDANCE you seek | The Breathwork Breddah

Transcript

This FREE TOOL holds the KEY to the ABUNDANCE you seek | The Breathwork Breddah · Soul Salon with Ayandastood

• 0:00
  Can you take us into what those benefits of breathwork are?
• 0:03
  100% there's two sides of breathwork, right?
• 0:06
  Like you've got two sides of your nervous system.
• 0:08
  So you've got this one side of your nervous system.
• 0:11
  That's like rest and digest, super calm, super chilling, calm yourself down.
• 0:15
  Take all the energy you have and internalize it to repair and heal.
• 0:18
  And there's this other side of your nervous system that is take all the energy you have and externalize it.
• 0:23
  So it's fight or flight.
• 0:24
  And you're looking to...
• 0:25
  historically just survive you need to run or flee or fight for something um and in the same fashion we have two sides of breath work so one is down regulating super calm super chilled if you're stressing before a big meeting or having a tough conversation or you're just generally like london life's crazy right you just get on the tube or you're bopping you go here here here like your baseline level of stress just slowly creeps up and up and up
• 0:50
  And this down-regulating side of breathwork will just bring that baseline down.
• 0:53
  You will just feel more calm day-to-day.
• 0:55
  You'll be less emotionally reactive, which is massive, especially in the workplace.
• 1:00
  You're normally snapping at your boss.
• 1:01
  It's almost like, you know, when you're hungry... Well, when I used to get hungry, I used to be way more snappy.
• 1:08
  And you know, you're like, OK, so I need to just eat a little bit throughout the morning so that I'm not cussing out my boss by 11am.
• 1:16
  Breathwork's a little bit the same.
• 1:17
  Like...
• 1:18
  We don't think about our breathing, but whenever you're breathing through your mouth and up into your chest, you're ever so slightly activating the agitated side of your nervous system.
• 1:27
  And it will just put you in a more reactive space.
• 1:29
  And with breathing practices, like five minutes daily in the morning and little times where you just check in and maybe you take a deep breath in and just side out through your mouth.
• 1:39
  um you just settle your system and when you build this and weave this in again just one week two weeks three weeks you'll just start to feel yourself more calm less reactive there's also massive benefits with you train your body to like manage your blood pressure better there's you can well you can you do reduce your stress hormone it's called cortisol um
• 2:01
  But more than me talking through, you just feel like, when you do it, you're just like, okay, I just feel way better after doing this.
• 2:10
  And that's the power.
• 2:10
  That's what I mean.
• 2:11
  Once you get people in the door, then everyone's like, okay, I need to start doing this.
• 2:16
  And that's the downregulating side.
• 2:17
  The other side is crazy.
• 2:20
  So conscious connected breathwork, which he said he's done.
• 2:23
  So my entire master's dissertation, so the whole thing that I'm doing my thesis on, is comparing, I'm going to call it CCB, conscious connected breathwork, CCB, versus the felt experience of taking psychedelics.
• 2:37
  Wow.
• 2:38
  So the subjective experience of the two of them, there's loads of overlap.
• 2:41
  You can basically enter altered states of consciousness, almost like dreamlike states of creativity or like just through breathing, which, again, is just crazy.
• 2:53
  And it's quite hard to explain it.
• 2:56
  you kind of and this is why it starts to domino because people come to especially that class is why i originally started teaching people come they go away they're like this was mad but you can't fully explain what's just happened so that like you actually just have to come through to this class and then they go away and bring and then it just starts to ripple out
• 3:15
  Word of mouth, baby.
• 3:16
  Yes.
• 3:17
  Oh, my gosh.
• 3:17
  Wow.
• 3:18
  What you just described.
• 3:19
  It is crazy.
• 3:20
  I was just telling my friend that I feel like when I have done those experiences, there's like I'm like a mermaid.
• 3:25
  I'm in the water.
• 3:26
  Like there's like a spirit thing happening.
• 3:28
  I feel like there's so much that happens.
• 3:30
  And I feel like you said, you can only explain experience it by.
• 3:33
  experiencing it.
• 3:34
  And I think it's so cool that you're doing your dissertation on that comparison and the felt experiences of both.
• 3:40
  And I mean, what a world if like we can all access, like you said earlier, breathe into altered states of consciousness through this tool that we all have.
• 3:48
  It gives me chills thinking about it.
• 3:50
  What is your hope?
• 3:51
  Like if you envision a society where breathwork has become like running or like any of these other like, what is your dream of like how that would be?
• 4:00
  What do you see as a future, like a sci fi future in a good way of what what role breathing could play in our lives?
• 4:08
  Yeah, I mean, I only see it going on the ascendancy.
• 4:11
  I don't see how wellness as a space is just blowing up.
• 4:14
  Like we're becoming so much more attuned or understanding that we need to look after, like we have this one body and we need to actually look after it.
• 4:23
  But as I was just saying, I think when you're a lot of it comes down to nervous system regulation.
• 4:29
  Yeah.
• 4:30
  So I think breathing is one of the best ways we have it.
• 4:34
  But we talk about running, just a great way to exercise, releasing endorphins, calling your mum or a family member.
• 4:40
  Do you know what I mean?
• 4:41
  There are all these little random acts of kindness, buying a homeless person a sandwich or a meal deal or like all these different things are ways to settle and regulate your nervous system.
• 4:54
  I just think breathing is one of the best and most direct ways we have.
• 4:59
  And I think in a world where we all have more regulated nervous systems, you will just, as we said, like not snapping at different people, less anger, less road rage on the streets.
• 5:10
  So what this person cut you off is not actually that deep.
• 5:12
  But you have that capacity to think like that when you integrate these practices into your life daily.
• 5:18
  And I just think that with breathing, because it's so accessible, it's so accessible.
• 5:22
  You don't need fancy equipment.
• 5:23
  You can do it anywhere.
• 5:25
  It's on you all the time.
• 5:26
  You've got your nose on you, hopefully, all the time.
• 5:28
  Hopefully.
• 5:30
  And I think because of that, it's a great on-ramp.
• 5:35
  We're getting told by everyone you should journal and do stretching and do all this sort of stuff.
• 5:39
  Yeah.
• 5:40
  Stacking them all is too much.
• 5:41
  You should have a herbal tea.
• 5:43
  There's so many different ways.
• 5:45
  I just think breathing is the most accessible.
• 5:47
  And I think in the future where it doesn't necessarily have to be breathwork, but I think the future will have we will have better tools or we will have a better understanding of the need to have a regulated nervous system.
• 5:59
  And I think breathing is just one of the best ways to do it.
• 6:04
  Yes.
• 6:04
  Oh, my gosh.
• 6:04
  You're taking us there.
• 6:05
  Oh, my word.
• 6:06
  I love the also the two, the downregulating and the upregulating and the parasympathetic nervous system and the sympathetic nervous system.
• 6:13
  What you said about like upregulating, downregulating.
• 6:16
  If someone's like, I know we'll get into this, but they're like, OK, I believe you.
• 6:21
  I'm going to bring this into my life for five minutes, though.
• 6:23
  I'm like, what would you have them do?
• 6:25
  Yeah, so my favourite, I do this every single class I teach.
• 6:30
  I do this called Coherence Breathing.
• 6:32
  And it is five minutes.
• 6:35
  So you set a timer on your phone, five minutes.
• 6:38
  You put, rather than playing like a bell at the end of it, you can put stop sound.
• 6:44
  When I told my mom and brother that, they were like, what?
• 6:46
  They were like, their mind was blown.
• 6:48
  It's amazing.
• 6:49
  Yes.
• 6:50
  We did it at...
• 6:50
  Yes, it was incredible.
• 6:52
  Yes, definitely.
• 6:52
  I'll tell, I'll speak about how I felt in it.
• 6:54
  But yes, please continue.
• 6:55
  So Coherence Breathe in five minutes.
• 6:57
  You go on, there's a specific song that you play that has two bells to it.
• 7:00
  There's a higher chime.
• 7:02
  You breathe in on the higher chime.
• 7:04
  You breathe out on the lower chime.
• 7:05
  You run it for five minutes.
• 7:06
  Yeah.
• 7:07
  breathing super gently super soft and again the benefits it reduces your stress hormone cortisol which is just great for you it improves something called your heart rate variability which is like a buzzword it's like a marker of help um when you switch yourself into the you said parasympathetic i always just call it like the chill side because sometimes people get a bit on the words but yeah basically if you switch yourself to the chill side of your nervous system
• 7:32
  You give yourself the capacity to, when you reduce your stress hormone, you take all the energy you have, your internalized in it, you can boost all of your happy hormones, so like serotonin, oxytocin, all the things that make you feel good.
• 7:45
  And yeah, as a daily stress management tool is unparalleled.
• 7:50
  I think I said this at Zorro House, I got super gassed at the end of last year because...
• 7:54
  So I was at ASICS Tuesday, Wednesday this week.
• 7:58
  Again, run this, breathing practice.
• 8:00
  And every single...
• 8:02
  I've got people messaging me this morning for the song.
• 8:04
  Because everyone that comes and does it, everyone's like, what was this song?
• 8:07
  And how do we do this and this and this?
• 8:09
  And when people start weaving it into their daily lives, you just feel...
• 8:12
  So yeah, I detoured, but I had people at the end of last year messaging me because it was top of their Spotify raps.
• 8:18
  Oh, yes.
• 8:18
  Which happens to that.
• 8:19
  So good.
• 8:20
  And I haven't seen these people.
• 8:20
  I've seen these people like once in class.
• 8:22
  And then seven months later, everyone's just, I know they're at home waking up, having their coffee and just running this practice, which is sick.
• 8:28
  That is so cool.
• 8:29
  Your impact.
• 8:30
  Coherence breathing.
• 8:30
  That is the five minute.
• 8:32
  Hack.
• 8:33
  Run it.
• 8:34
  Run it.
• 8:34
  Okay.
• 8:34
  Run it.
• 8:35
  Okay, incredible.
• 8:36
  So everyone, yes, I went to an event that Dani was a panelist on at Soho House.
• 8:42
  And it was about dopamine detoxing in the nervous system.
• 8:45
  And it was so fascinating.
• 8:46
  And hence, here we are.
• 8:47
  But one of the practices that Dani had us do was this link, which we will put the link to the sound below.
• 8:53
  And it was so cool because not only did I feel within myself this sense of regulation, but this collective feeling of doing it together and doing it together.
• 9:00
  So we are going to invite you to like do this daily, but also to do it with your friends, like ask your friend, like, could we just do something for five minutes?
• 9:08
  Or I just imagine couples like in a fight being like, OK, let's pause.
• 9:12
  Let's do this for five minutes and then let's come back.
• 9:14
  Because so often it's just like you were saying, it's like the what you said about cutting someone cutting you off.
• 9:20
  Or it's like you need that space and breathwork really creates that spaciousness.
• 9:24
  And also makes you feel like similar to like psychedelic experiences, like oneness.
• 9:28
  Like when you breathe with someone, you're like co-regulating, I'm sure.
• 9:31
  Right.
• 9:31
  Like imagine a world where we just did that more.
• 9:34
  It would be so amazing.
• 9:35
  Hence what you're doing.
• 9:36
  Yeah.
• 9:38
  And I think on that, like there's a massive drive or again, I think there's like buzzwordy moments, but to be in the present moment.
• 9:47
  And something you just said there, I think it just like.
• 9:51
  often our mind is not where our body is.
• 9:55
  So you're always thinking forward to, I need to be here and do this or get here.
• 9:59
  Or you're thinking back on like a moment you just had or something you said to someone or what do they think about this?
• 10:04
  And like, we spend so much of our time thinking forward or thinking back almost.
• 10:09
  And the way I see that is like, sometimes life can go super quick or you feel like you're on fast forward or you're just blitzing through.
• 10:16
  And you know, like when you're watching a film, obviously if you put it on fast forward,
• 10:20
  blurs rewind blurs and I think sometimes when we feel like we're moving through life in a haze that's kind of what we're doing because our body's trying to catch up to where our mind is and I just think like you can call it pulling you into the present moment but I almost just think about like just pressing play on the film hmm
• 10:37
  aligning your mind to where your body is.
• 10:40
  And I think at that point, because it forces you to focus on something you're doing in this moment, right?
• 10:44
  Because it's your breathing.
• 10:45
  You have to bring yourself into this moment.
• 10:47
  And I think like even when you're in an argument, as you were just saying, often you don't even listen to that person.
• 10:52
  You're just in your mind, here's what I'm going to say.
• 10:54
  As soon as I get a chance to pause, this is what I'm going to say.
• 10:57
  And I think anything that hard forces you into this moment is amazing for you.
• 11:03
  Mmm, that's so powerful.
• 11:04
  Yeah, you're in the argument, you're thinking about what you're going to say, or you're feeling completely triggered and like you're a five-year-old child and you're dead.
• 11:11
  It's like, so yeah, pressing play, I really love that analogy.
• 11:14
  So it's like, okay, we're not, we're so used to, we're letting our body, did you say mind catch up to body, body catch up to... Just align them in the same space, yeah.
• 11:22
  Oh, yeah.
• 11:23
  like an eclipse.
• 11:23
  I think so.
• 11:24
  Because your body's always in the present moment.
• 11:26
  Right.
• 11:26
  Often you're just executing automatic tasks that you know how to do stuff and your mind's, again, thinking forward or worrying on the past.
• 11:33
  And I think when you bring the two into alignment, I think that's what, I think that's what people feel when they're like, lock yourself into the present moment.
• 11:41
  And I think breathing forces you to do that.
• 11:44
  So, yeah.
• 11:45
  Okay, so it's called coherence breathing.
• 11:47
  What is cohering?
• 11:48
  Coherence.
• 11:49
  So it's called this, so it's either called coherence breathing or three,
• 11:53
  6.5, you might hear it called.
• 11:55
  Coherence is you put yourself in a state of heart coherence.
• 11:58
  So you have these two sides of our nervous system that we keep talking about.
• 12:02
  And at this, so it's about five and a half breaths per minute.
• 12:06
  Okay.
• 12:07
  If you want to get center heart coherence at a slightly different frequency, you'd have to measure your own.
• 12:11
  But roughly, if you go and that's the song, you'll get there.
• 12:14
  And yeah, you basically balance both sides of your nervous system, which is amazing.
• 12:20
  And put your heart, your mind and your body in a state of coherence.
• 12:23
  So it's almost like a line in frequencies.
• 12:26
  Not almost, it is a line in the frequencies.
• 12:29
  So that's why it's called coherence.
• 12:30
  It's also called 365, but that's a more practical.
• 12:33
  You're supposed to do it three times a day.
• 12:34
  Okay.
• 12:35
  Because the benefits last like three to six hours, like four hours, basically.
• 12:40
  So you're supposed to do it three times a day.
• 12:42
  It's about six breaths per minute and you do it for five minutes.
• 12:45
  That's why it's 365.
• 12:47
  But the coherence is basically a line in the frequencies.
• 12:50
  It's called the resonant frequency.
• 12:52
  Beautiful.
• 12:53
  And I remember you speaking on a podcast about the spiritual aspect of that.
• 12:57
  Can you share that?
• 12:58
  I think you just feel it, but in the spiritual side, yeah.
• 13:03
  I mean, there's loads going back through.
• 13:05
  So all the breathing stuff originated way out in the East, where they've been doing it.
• 13:09
  We've come, it's getting westernized, and we've kind of discovered it recently.
• 13:17
  But yeah, when you breathe this way and align both sides of your nervous system and breathe a lot slower, you'll clear your heads.
• 13:24
  And when you have a much more clearer headspace, you give yourself the capacity to really experience and feel.
• 13:32
  But yeah, a lot on the, so conscious connected breath work, I'd say, is where you go more into the spiritual realm.
• 13:38
  Coherence breathing is more, yeah, just, it's almost like setting a veil of calm on your body.
• 13:45
  I think you were sharing that in many spiritual traditions, it was like that pattern of breathing.
• 13:51
  Oh, sorry.
• 13:52
  So across loads of different religious modalities, they have discovered that whether you're singing the Santa Maria or hymn songs or chanting in loads of different multitude of religious practices, it ends up standardizing your breathing to about five to six breaths per minute.
• 14:12
  Wow.
• 14:13
  So that sense of bliss or that sense of calm that often you can get when you're in those spaces and when you're participating collectively in whatever it might be, again, it doesn't matter whether it's Christian or Muslim or Sikh or anything.
• 14:25
  Yeah, they did a load of studies and realized that they were essentially harmonizing their breathing to about the resonant frequency, which is mad.
• 14:32
  That's mad.
• 14:34
  Yeah.
• 14:34
  Wow.
• 14:35
  So everyone, when you're doing the Spotify link, you're going to feel the power of every religious faith person.
• 14:41
  Going through your body, okay?
• 14:43
  That's amazing.
• 14:44
  I mean, I'm so in awe of that.
• 14:45
  And like the idea that it's called the resonant frequency, the idea that it aligns so much in the body, you said, like the mind-body's heart, and then also that it is resonant with all these different people who didn't know each other, didn't have the internet.
• 14:59
  Like it's just a human thing, you said.
• 15:00
  And I also love that you've shared like we just have to do it to know what it means.
• 15:04
  Like it's not, you can't access it through like studying it.
• 15:07
  It's like feel it.
• 15:08
  So we're all going to feel into that.
• 15:10
  That is so beautiful.
• 15:11
  I wanted to ask you about the soul.
• 15:13
  That's what I normally start with, but I also like to be present to what's emerging.
• 15:17
  So I don't know what your sort of, we all relate to this reality very differently.
• 15:21
  So that's beautiful.
• 15:22
  But what does the soul mean to you, if anything?
• 15:26
  Yeah, I think the soul to me is, I think it's just, it contains the magic of life.
• 15:39
  Like I think,
• 15:43
  So much of us as humans are always trying to get answers on like, this is this and this is this and this is this.
• 15:49
  And I think everything that's not unexplained, but everything that captures the magic of who we are and how we came to be is encapsulated by those like intuitions where you think, oh, maybe I should take this path or, um, yeah, when you see that person that you fall in love with or your family or whatever, I think that driving force behind us is what I would describe.
• 16:16
  Wow.
• 16:18
  Can you say that again?
• 16:19
  The magic of?
• 16:20
  I think it's the magic of.
• 16:24
  Honestly, life, to be honest.
• 16:26
  The magic of life.
• 16:27
  It's the magic of life.
• 16:28
  The unexplainable.
• 16:30
  Especially for people, those of us, which you also love studying and learning, there is that inexplicable part and being in touch with that reverence for the unknown, the mystery of life.
• 16:41
  That's beautiful.
• 16:41
  It really resonates with me as well.
• 16:45
  So then what do you think is the relationship between the breath and the soul?
• 16:49
  So I think it allows us to connect.
• 16:53
  I think we've got this like dualism in us that's always like, which is the whole thing I'm studying.
• 16:58
  Like there's been this body and mind disconnect that's almost like scientifically imparted on us for however long.
• 17:08
  And in a lot of these wellness practices, they say that yoga, there's a lot of breath work in yoga, but yoga is for your body, meditation for the mind, and your breath kind of weaves the two together.
• 17:19
  And I think it's the same in, I think...
• 17:24
  Yeah, I think the thread that makes us human or links everything together is our breathing.
• 17:30
  I think it links bodies to mind.
• 17:31
  I think if you are yet to...
• 17:35
  Because there's stuff where you're like, I find it mad that all the atmosphere and all the air that we breathe is the same that everyone else has breathed forever.
• 17:43
  It's the same that animals and plants and everything, I think.
• 17:46
  You're the air, let's say, but the stuff that you're breathing and how obviously we obviously need to survive and to live.
• 17:53
  I find it mad that it connects together.
• 17:55
  us way more than we actually believe or know or understand at the moment when you were talking earlier about co-regulation and just being in a room with someone that's calming will instantly put you at ease just being in a room with someone that's a bit tense and agitated will do the same thing but we've been in this room for an hour together and all we're doing is breathing the same like it's just
• 18:16
  I think we're so much more connected.
• 18:17
  It's almost an avatar-y.
• 18:18
  We're so much more, do you know what I mean?
• 18:20
  Yeah.
• 18:20
  And I think the one thread that weaves everything together is that, if you want to call it life force or like people call it chi, I think it's, people call it the breath, but I don't actually love that as a phrase.
• 18:31
  I just think it sounds a little bit more, I just say it's your breathing or the air that we breathe, but I think that's the link.
• 18:41
  wow that we're connected through all of history this has been the same atmosphere the same air that is so profound like everyone that's ever lived oh that's magical and the way that language captures that because we have like in English is like spirit and inspiration and that feeling of
• 19:06
  The breath being connected to this, yes, this life force energy in my native language, which I don't speak, but I'm learning.
• 19:13
  Umoya is the wind, but it's also spirit.
• 19:17
  And so it's like, it's also, I think it's also breath.
• 19:20
  Oh my God, guys, don't make fun of me.
• 19:22
  I'm trying.
• 19:23
  I'm trying.
• 19:24
  But it's like it's definitely captured like that same thing that that is in Zulu that in Isi Zulu that like is capturing this like wind is spirit is breath is also in spirit and in like many different of those languages.
• 19:37
  So it's so magical.
• 19:38
  It's so powerful.
• 19:40
  And the fact that it connects us all.
• 19:41
  It's so beautiful.
• 19:42
  And if it's like the thing that we are both.
• 19:46
  guardians of, you know, like what we should be is like clean air, but I mean the world.
• 19:50
  Wow.
• 19:53
  You said that you don't like the idea of the breath.
• 19:56
  Can you tell us more about that?
• 19:57
  You know what?
• 19:58
  I just don't.
• 20:00
  As we were just talking about at the start, I'm very, I'm learning, but
• 20:05
  I'm sorting out my branding.
• 20:07
  Because the Breathwork Brother is a brand, right?
• 20:09
  But it's a personal brand.
• 20:10
  And I really want to... We talked about at the start about on-ramps and hurdles for people coming in.
• 20:16
  So anywhere where I sort of like pull back ever so slightly, I try and change.
• 20:21
  And I get feedback and I talk to people.
• 20:23
  I remember the first ever corporate I went into, I was talking about parasympathetic and sympathetic nervous system.
• 20:27
  And I was like, have you got any feedback for me?
• 20:29
  I was like, I think maybe you went too sciencey, which is why I start going...
• 20:32
  chill side of your nervous system agitate side like and the reels that i put out on insta the educational reels anywhere where i'm like i don't even say actually consciously breathe anymore i say moments where it'd be good to think about your breathing because even you could just be like what's a conscious breath anywhere where someone could be like
• 20:52
  What does that mean?
• 20:53
  Or what?
• 20:53
  Do you know what I mean?
• 20:54
  Like we have.
• 20:55
  No, we have.
• 20:56
  I did 10 years trading, right?
• 20:59
  Trading is complicated for sure.
• 21:01
  But it's way more complicated because it's got its own language.
• 21:05
  So I traded derivatives.
• 21:07
  Someone's like, what's a derivative?
• 21:09
  Like, oh, it's like a financial contract or an interest rate swap.
• 21:13
  Like what's a financial contract or an interest rate swap?
• 21:15
  Ah, it's something used to hedge risk.
• 21:17
  Like what's hedge risk?
• 21:18
  And it's like, it's questions all the way down.
• 21:21
  Yeah.
• 21:21
  Because half of the battle is understanding the lingo.
• 21:24
  And I think it's a little bit the same in the breathwork space.
• 21:26
  You get people that are,
• 21:28
  there are classes that are called like constellation breathing and like everything's transcendental.
• 21:35
  I couldn't tell you what transcendental means.
• 21:37
  And every time, and I'm working the space, right?
• 21:40
  So I'm like, I kind of, for some reason, I just don't love the phrase, the breath.
• 21:45
  And loads of people use it and it should be used in different, but it's just part of my branding is I'm trying to really strip it back to, I think sometimes when you step into a space, you can get molded by the space.
• 21:55
  And I would just want to bring my whole,
• 21:59
  I didn't interact with the space before I experienced it.
• 22:03
  So I really want to bring everything that is just me into the space that involves dressing how I want to dress, like talking how I want to talk.
• 22:12
  And probably there are some parts where you're going to have to use your language to align with, but I kind of want to pull back from anywhere where I'm a bit like, I don't know, I don't know why I don't like the breath.
• 22:20
  It's just the sounds of it.
• 22:21
  I don't know, it just sounds a bit like, I don't know.
• 22:25
  Yeah, I think that's, yeah, that's...
• 22:29
  The image that came to me as you were saying that is kind of like a gate.
• 22:32
  And so like you have what resonates with you and what doesn't.
• 22:36
  So when you get that feeling of like kind of like maybe the ick or like it pulls away in a way, it's important for you to listen to that because that's how you then are the gateway that you're supposed to be for all the people who are going to resonate with you.
• 22:48
  And so like by you being in tune with what resonates and what doesn't, there's like a broader like collective purpose of like if you use that kind of language, that guy or that person who is already put off by the space isn't going to step through the gate.
• 23:01
  And so it's I feel like we all have like that.
• 23:05
  I feel like it's like a puzzle piece and like you have to be the piece you're meant to be for other people to click into your piece, you know, otherwise.
• 23:13
  it just will create that same feeling of like, that's not for me.
• 23:16
  And most people don't have a girlfriend who's going to drag them to South Africa.
• 23:19
  Like take them, like you said, like you fell into it in such a specific way.
• 23:23
  So I think that's, I mean, that's powerful.
• 23:25
  I feel like we all get to find what language resonates.
• 23:28
  And I think we all struggle with like, even with what you call this,
• 23:32
  There's many things where I'm like, that word doesn't resonate with me.
• 23:34
  That word doesn't.
• 23:35
  So we're all finding our way.
• 23:37
  But I do believe that that branding question definitely serves a much higher.
• 23:42
  It serves a broader purpose.
• 23:44
  So I think it's beautiful that you're sitting with that voice.
• 23:49
  I think it's also like an authenticity piece.
• 23:52
  Because I remember, and I spoke about this actually before, when I first started my Instagram, which was a couple of years ago now,
• 24:02
  And I had like a picture of me on a mountain.
• 24:04
  There was like a thing going around me.
• 24:06
  And I was just bouncing an idea off one of my friends.
• 24:09
  And he's like, why have you called yourself the breathwork breeder?
• 24:11
  And I was like, I wanted it to be catchy.
• 24:13
  And I wanted it to feel like it was for the culture.
• 24:15
  And I wanted it to feel a little bit different than one breath feel bliss or whatever else people are calling themselves.
• 24:21
  Because that's how it feels more authentic to me.
• 24:23
  And he was like, well, there are loads of people in the breathwork space.
• 24:26
  And when you join a space, you start to see everyone, right?
• 24:28
  Oh, it starts to feel like everyone's doing breathwork.
• 24:30
  Wouldn't mean one.
• 24:31
  Most people.
• 24:31
  The whole world's.
• 24:32
  doing this.
• 24:33
  And then he was like, well, do you want to be just another, not just another, sorry, that's so dismissive.
• 24:37
  Do you want to be another breathwork person or do you want to lean into the breader side of
• 24:42
  Why do you call yourself that?
• 24:43
  And what is that for?
• 24:44
  And do you want to... Because he was like, I've known you for 10 years.
• 24:48
  I know you as the football person, or we go out, or we just faff about.
• 24:53
  He's like, this really isn't you sat here with a gong in the background on a mountain saying, calm down.
• 24:57
  Like, you as a person, you're calming for sure.
• 25:01
  And being around you is calming.
• 25:02
  And I've been to your classes, you're very good at what you do.
• 25:05
  But...
• 25:06
  This that you've got, this image that you've got right now, this was probably three, four posts in.
• 25:10
  I went, I cleared my whole Insta.
• 25:12
  I changed how I wrote my captions.
• 25:14
  I changed the music I was putting on.
• 25:16
  Like, I was like, you're right.
• 25:17
  I actually want to be me in this space.
• 25:19
  And the reason, as we've been talking throughout, I think there's so, everyone has their niche.
• 25:25
  And I think there's massive space for the really spiritual people.
• 25:27
  There's massive space for the retreats and the men's things where people are shouting and crying.
• 25:31
  But that's not where I resonated with.
• 25:35
  And that's not where I want to spend my time or hang out.
• 25:38
  And then I want to build, if you're going to quit corporate and go and build your own life, you might as well do it exactly how, in the exact fashion you want to do it.
• 25:48
  So I think it's also an authenticity piece.
• 25:50
  It's so easy to get pulled into.
• 25:53
  I actually don't even follow loads of breathwork accounts.
• 25:56
  Yeah.
• 25:57
  Follow some But again I think I just want to Just stay super true to How I feel How I bop about life How I do whatever Because otherwise I think you get influenced by And then it's not a bad thing Like you should always be influenced And by the people around you And the people in the space But again I think I had a cool Super cool conversation with someone one time And he was like You're going out on your own And it's uncertain And
• 26:27
  like life can be a bit scary in those moments but if you knew the exact path on where you were going it's not yours someone else has trodden it and i really feel like that in the breathwork space the the same way as there isn't different like i know different girls and different boys and whatever and they're all doing slightly different things there's not another one of them in the space there's not another person there's not another me in the space so
• 26:53
  I really want to push the boundary on what a wellness person.
• 26:58
  So why can't a wellness, not why can't, but someone asked me this over there, like, where do you want to go with it?
• 27:03
  So why can't a wellness or a breathwork coach be signed to a music label?
• 27:07
  Oh, period.
• 27:09
  Why can't you be signed to an F1 team or a football team or whatever it is, like all these people that.
• 27:15
  get nerves before you go on stage and need to be in the right frame of mind and need a clear head and there are breathwork coaches i know really successful ones that just do like ceos and again that's still not quite my where i want to go but i'm just want to just i don't know what it looks like but i want to push the boat out and i think again we've weaved a lot but it's just to go back to i think being who you are and knowing who you are really trying to stick to that and being surrounded by good people that are like
• 27:41
  is this still who you want to be and what you're because i can feel you shift and sometimes you need to shift and adapt and grow but it just needs to be in the right so that's that's kind of where i'm coming back to the language and the brand and the vernacular