Does "Americana" Still Move Booze?
Traditionally, summer (and the 4th of July specifically) have been opportunities for drinks brands of all kinds to (sometimes literally) wrap themselves in the American flag to move product. Yet even with the country's 250th anniversary just days away, it seems like relatively few are doing so this year. Is that because the current American political landscape is so fractious? Is patriotism and American pride at a low point, especially amongst the types of folks who tend to make that kind of decision? Adam, Joanna, and Zach discuss that, plus how that kind of branding compares to more overtly…
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