Latest / Sales Lead Dog Podcast
Why Relationships Beat Transactions in Sales | Pete Auerbach | Sales Lead Dog
What if the biggest advantage in sales isn't your product, your pricing, or your tech stack... but simply being yourself?
In this episode of Sales Lead Dog, Christopher Smith sits down with Pete Auerbach, Sr. Vice President of National Sales at Ad.net, to discuss why authentic relationships, not transactions, are what actually close deals and build lasting business.
Drawing on nearly a decade leading the national sales team at Ad.net and a career built in digital advertising, Pete shares hard-won lessons on leading as a challenger brand, staying competitive at every stage of your career…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.