Latest / Silver FM 100.6 / How to jumpstart your child's financial future
Transcript
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- 0:13Speaker 2: My nephew's birthday is coming up, and I think I'm
- 0:17Speaker 2: going to put money in his investment account instead of
- 0:20Speaker 2: getting him a bunch of toys. Please do that.
- 0:23Speaker 3: You know what he does not need and his parents
- 0:25Speaker 3: do not need is another noisy... flashy toy that takes
- 0:31Speaker 3: up space on the floor that they're going to step
- 0:32Speaker 3: on in the middle of the night and curse you for.
- 0:35Speaker 2: Please do that.
- 0:36Speaker 3: And, you know, I think it's really common these days.
- 0:39Speaker 3: Your circles want to help, you know, grandparents, aunts, uncles.
- 0:43Speaker 3: Like I opened Ted's 529 at the urging of my
- 0:48Speaker 3: aunt and uncle who are super financially savvy. They were like, please, please,
- 0:51Speaker 3: please do this before he's born. And every single birthday,
- 0:55Speaker 3: every single Christmas on my birthday, They contribute to his 529,
- 0:59Speaker 3: which I just think is so loving.
- 1:01Speaker 4: Yeah.
- 1:02Speaker 2: I think some family members will be relieved.
- 1:04Speaker 3: To have something they can contribute.
- 1:07Speaker 2: To and not have to pick out the right toy
- 1:11Speaker 2: or the right gift.
- 1:12Speaker 3: Yeah, it can take some pressure off.
- 1:13Speaker 2: He already has the dancing cat that repeats phrases. So
- 1:17Speaker 2: what else could he need?
- 1:19Speaker 3: I've seen that thing.
- 1:20Speaker 2: Awful. My dad thinks it's a spy. Yeah, it's creepy.
- 1:24Speaker 2: You're listening to LifeKit. I'm Marielle Segarra, and I am
- 1:27Speaker 2: talking to LifeKit reporter Andy Tegel, who's been reporting on
- 1:32Speaker 2: how new parents can build a financial nest egg for
- 1:36Speaker 2: their kids. Andy, how hard is this to do, to
- 1:40Speaker 2: plan for your kids' future financially?
- 1:42Speaker 5: I mean.
- 1:43Speaker 3: It's not hard in the same way like AP Calculus
- 1:46Speaker 3: is hard, but it can be very mentally.
- 1:49Speaker 2: Taxing to do this stuff.
- 1:50Speaker 3: It requires a lot of time and emotional resources to
- 1:53Speaker 3: get done right. And you know who is extra, extra
- 1:57Speaker 3: short on time and emotional resources, Mariel?
- 2:00Speaker 2: You.
- 2:00Speaker 6: New parents.
- 2:01Speaker 2: Yeah, new parents. I guess you're not a new parent,
- 2:05Speaker 2: but yeah.
- 2:06Speaker 3: Also me. Yeah, I'm out of that newborn parent phase,
- 2:08Speaker 3: which is such a special time for so many reasons.
- 2:13Speaker 3: And it's exactly when you should start setting up those
- 2:16Speaker 3: accounts or, you know, at least talking about these kinds
- 2:18Speaker 3: of accounts. But also when you have the perfect excuse
- 2:23Speaker 3: to push a lot of these decisions off.
- 2:25Speaker 1: Right?
- 2:26Speaker 3: That's the way one source put it.
- 2:27Speaker 2: And it is so true. Totally. I also think, though,
- 2:30Speaker 2: it helps to remember that you don't have to do
- 2:32Speaker 2: everything at once and that you don't have to set
- 2:35Speaker 2: aside a huge amount every month. Because you have a
- 2:39Speaker 2: long time horizon, right? If you start contributing... in small
- 2:42Speaker 2: amounts now than you've got many years, maybe even decades
- 2:46Speaker 2: for it to compound before your kid is going to
- 2:48Speaker 2: tap into it. Yeah, absolutely.
- 2:50Speaker 3: And I think that's an important point. You know, you
- 2:52Speaker 3: don't have to be rich to start building up your
- 2:54Speaker 3: kid's financial future. This process is possible for a lot
- 2:58Speaker 3: of people because it's not about wealth so much as
- 3:01Speaker 3: follow through. So if any of our listeners are becoming
- 3:04Speaker 3: parents this year or are hoping to become parents even
- 3:07Speaker 3: in the next couple of years, it's as simple as
- 3:09Speaker 3: opening up an investment account, In particular, the 530A. It's
- 3:13Speaker 3: sometimes called a Trump account. Here's behavioral scientist and professor
- 3:16Speaker 3: Wendy De La Rosa to explain.
- 3:18Speaker 7: They're essentially free money that new parents can claim and
- 3:21Speaker 7: start on their journey of investing for their children for free, essentially,
- 3:26Speaker 7: from our federal government. And so claiming that is sort
- 3:30Speaker 7: of step one. You can't put money into an account
- 3:33Speaker 7: that you don't have.
- 3:34Speaker 2: So that's a good starting place. And often we say
- 3:37Speaker 2: on LifeKit, right, it's like start small, take the first step.
- 3:41Speaker 2: In this case, it's like just open the account.
- 3:44Speaker 3: The gap between knowing and doing. You got to do it.
- 3:47Speaker 3: And we can help. We can help get you motivated.
- 3:50Speaker 2: On this episode of Life Kit, we'll talk more about
- 3:52Speaker 2: Trump accounts and other kinds of investment accounts that you
- 3:55Speaker 2: can open for your child and how to prioritize between them.
- 3:59Speaker 2: That's after the break. I haven't seen my son since 2012.
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- 5:25Speaker 2: You were saying, Andy, that any parent really can set
- 5:28Speaker 2: up their kids for financial success in the future. What
- 5:33Speaker 2: about if you're in a situation where money is tight?
- 5:36Speaker 3: Yeah, that's a good question because that's where a lot
- 5:38Speaker 3: of people are at right now, right? So important caveat
- 5:42Speaker 3: before we jump in here, Mariel. We're going to walk
- 5:44Speaker 3: through a lot of different forward-thinking savings methods, but all
- 5:47Speaker 3: of my sources said the very first step new parents
- 5:50Speaker 3: should take is to prioritize your financial needs. Meaning, Make
- 5:54Speaker 3: sure you're on solid financial footing before allocating anything towards
- 5:59Speaker 3: those kid investment accounts.
- 6:00Speaker 2: With the exception of the free money from the government.
- 6:04Speaker 3: With the exception of that free money, which we're going
- 6:06Speaker 3: to get to in just a minute. So pay off
- 6:08Speaker 3: your debt, build up that emergency fund, fund your retirement account,
- 6:13Speaker 3: and then you can think about turning to those kid
- 6:15Speaker 3: investment accounts. A little at a time when you have
- 6:18Speaker 3: money to spare. I talked to Bola Shokenby about this.
- 6:21Speaker 3: She's a certified financial education instructor, she's the founder of
- 6:25Speaker 3: Clever Girl Finance, and she's a mom to twins. She
- 6:28Speaker 3: told me that parents can sometimes get so focused on
- 6:30Speaker 3: saving for their children that they can forget about protecting
- 6:33Speaker 3: their own finances. But you don't want to put everything
- 6:36Speaker 3: towards your child's future and then end up becoming financially
- 6:39Speaker 3: dependent on those kids because you didn't prepare for your own.
- 6:43Speaker 2: Okay, so in this episode, we're assuming that you do
- 6:46Speaker 2: already have those fundamentals covered. Now let's talk about are options.
- 6:52Speaker 2: What kinds of investment accounts are out there for kids?
- 6:56Speaker 11: All right.
- 6:57Speaker 2: The Trump accounts.
- 6:58Speaker 3: They're also known as the 530A federal accounts. So what's
- 7:02Speaker 3: special about this account is that for any U.S. citizens
- 7:05Speaker 3: born between 2025 and 2028, the federal government offers a
- 7:06Speaker 3: one-time $ 1, 000 initial contribution when an account is opened. Wendy
- 7:15Speaker 3: De La Rosa says for anyone who's about to become
- 7:18Speaker 3: a new parent, this one is a no-brainer.
- 7:20Speaker 2: What about parents whose kids were born before 2025, so
- 7:24Speaker 2: they don't qualify for that $ 1, 000 deposit? Is there still
- 7:29Speaker 2: a reason for them to open one of these accounts?
- 7:32Speaker 3: Short answer, maybe. This account is meant for long-term retirement savings,
- 7:36Speaker 3: and it comes with a fair amount of strings. So
- 7:39Speaker 3: for one, money can't be withdrawn until the child reaches 18, period.
- 7:44Speaker 3: And withdrawals before they reach 59 and a half are
- 7:48Speaker 3: subject to penalties.
- 7:49Speaker 2: With a few exceptions.
- 7:50Speaker 1: Okay.
- 7:51Speaker 3: Other things to know is you'll pay tax up front
- 7:53Speaker 3: on the money you put in there. If your employer
- 7:56Speaker 3: contributes to the plan, that money will be taxed later
- 7:58Speaker 3: when your child withdraws it. In addition to the $ 1, 000
- 8:01Speaker 3: from the government, you and your employer can contribute a
- 8:03Speaker 3: combined $ 5, 000 per year. Also, the money in that account
- 8:08Speaker 3: will only be invested in low-cost, broad U.S. market index products.
- 8:12Speaker 3: So it's earmarked for very specific investments. which isn't the
- 8:15Speaker 3: same with other accounts. So it's pretty inflexible comparatively. Bola
- 8:20Speaker 3: says if your child doesn't qualify for the government seed
- 8:22Speaker 3: money and you haven't started saving for the future yet,
- 8:25Speaker 3: other accounts like a 529 or a Roth IRA are
- 8:29Speaker 3: likely better, more flexible options. If you do want to
- 8:32Speaker 3: open it, put it last on your list.
- 8:33Speaker 2: All right, let's talk about another popular investment account for kids,
- 8:39Speaker 2: the 529 plan.
- 8:42Speaker 3: Yeah, this is probably the one most people have heard of.
- 8:45Speaker 3: It's a state-sponsored investment account specifically for qualified education costs.
- 8:50Speaker 3: You don't have to go with a state plan, but
- 8:52Speaker 3: there are usually incentives to do so. Contributions are after tax,
- 8:57Speaker 3: and whoever opens the account, it's usually a parent, but
- 9:00Speaker 3: it could also be a grandparent or another relative, indefinitely
- 9:04Speaker 3: controls the account. So it doesn't pass on to the
- 9:07Speaker 3: child after a certain age. And it's worth taking the
- 9:09Speaker 3: time to open one of these because the earnings are tax-free.
- 9:13Speaker 2: So if your kid turns 18, you don't have to
- 9:17Speaker 2: give them that money?
- 9:18Speaker 11: Nope.
- 9:19Speaker 3: It's yours.
- 9:21Speaker 2: So you could use it like for your own schooling?
- 9:23Speaker 9: Yes.
- 9:24Speaker 3: You can change the beneficiary as well. Like if your
- 9:27Speaker 3: kid decides they don't want to go to school. It's
- 9:29Speaker 3: also not just strictly college. It can be trading credential programs,
- 9:34Speaker 3: K through 12. I even read online like it can
- 9:36Speaker 3: be for qualified expenses like a printer, dorm room expenses,
- 9:39Speaker 3: things like that.
- 9:40Speaker 1: Oh, okay.
- 9:40Speaker 4: Yeah.
- 9:41Speaker 2: Yeah, because I think the fear is that you'll put
- 9:43Speaker 2: money into an account that's then locked up in there
- 9:46Speaker 2: and you won't have a need for it. Absolutely.
- 9:49Speaker 3: If your kids don't end up going to college or
- 9:51Speaker 3: you don't want to use it for education expenses, you
- 9:53Speaker 3: can roll those funds over up to $ 35, 000 into a
- 9:55Speaker 3: custodial Roth IRA account for your child.
- 10:00Speaker 2: Which is a retirement account.
- 10:01Speaker 4: Exactly.
- 10:02Speaker 2: But also Roth IRAs are, you can withdraw your contributions
- 10:06Speaker 2: at any time from a Roth IRA without penalty. So
- 10:09Speaker 2: it's not even as, the money's not locked up the
- 10:14Speaker 2: same way it is with like a traditional IRA or a, 401k. Exactly.
- 10:21Speaker 3: But the 529 account has to have been open for
- 10:24Speaker 3: at least 15 years.
- 10:27Speaker 2: To do that rollover.
- 10:28Speaker 3: Yeah, which is another motivation to open that account as
- 10:31Speaker 3: early as you can.
- 10:32Speaker 2: What other kinds of investment accounts might parents consider for
- 10:36Speaker 2: their kids?
- 10:37Speaker 3: So next up is two different types of custodial brokerage accounts,
- 10:42Speaker 3: the UTMA and the UGMA, or Uniform Transfers to Minors Act.
- 10:48Speaker 3: and Uniform Gifts to Minors Act Accounts.
- 10:51Speaker 2: Are you still with me? I have to say UTMA
- 10:53Speaker 2: and UGMA sound like two trolls under the bridge that
- 10:57Speaker 2: you have to solve these riddles three. Do you get
- 11:00Speaker 2: where I'm going with this?
- 11:01Speaker 3: Yes, absolutely. Okay, so our friends UTMA and UGMA, they
- 11:05Speaker 3: are custodial brokerage accounts, which means they are investment accounts
- 11:10Speaker 3: opened and managed by parents on behalf of a child.
- 11:13Speaker 3: You can use them for medium to long-term savings. The
- 11:15Speaker 3: main difference is that the UTMA can include other assets
- 11:19Speaker 3: like real estate or art. Unlike the 529, ownership of
- 11:23Speaker 3: these accounts transfers fully to the child at the age
- 11:27Speaker 3: of majority. So that's 18 or 21, depending on your state.
- 11:32Speaker 3: Contributions are after tax, but investment earnings may be subject
- 11:36Speaker 3: to annual kiddie tax rates.
- 11:38Speaker 2: Okay, so their tax rates are not as high.
- 11:41Speaker 1: Yes, exactly.
- 11:42Speaker 3: And UTMA and UGMA, our troll friends, they are the
- 11:45Speaker 3: most flexible because these funds can be used for any
- 11:48Speaker 3: purpose at any time. They're not earmarked for education. They're
- 11:52Speaker 3: not on lockdown until retirement. There's also no limits on
- 11:55Speaker 3: contributions or the types of investments you can make with
- 11:57Speaker 3: these funds the way that there is with the Trump account.
- 12:00Speaker 3: For that reason, they're also not as tax advantaged as
- 12:02Speaker 3: the other two. So this is the type of account
- 12:04Speaker 3: you might contribute to if you want to help your
- 12:05Speaker 3: kid down the line with, say, a down payment on
- 12:07Speaker 3: a house or paying for a big wedding, something like that.
- 12:10Speaker 3: Final option I'll mention is a custodial Roth IRA. So
- 12:14Speaker 3: similar to the grown-up accounts. This account is a way
- 12:16Speaker 3: to kickstart tax-free retirement growth for your little one. Contributions
- 12:20Speaker 3: are made with after-tax money. However, for the vast majority
- 12:23Speaker 3: of brand new parents, this account really won't be relevant
- 12:26Speaker 3: because it requires your child to have earned income. So
- 12:29Speaker 3: this is more one to consider a little further down
- 12:31Speaker 3: the line unless your baby is a baby cat model.
- 12:35Speaker 2: Yeah, what is income for a baby?
- 12:37Speaker 3: Yes, that was a good question. A note here that
- 12:39Speaker 3: income is actually a big umbrella. So they don't need
- 12:42Speaker 3: to necessarily have a W-2 in formal jobs like babysitting,
- 12:46Speaker 3: dog walking. They can count. They can qualify. You just
- 12:50Speaker 3: need to double check with your financial institution because proof
- 12:53Speaker 3: of income can vary depending on the institution.
- 12:56Speaker 2: After the break, we talk about how to prioritize between
- 13:00Speaker 2: these accounts because parents, we understand. You can't do it all,
- 13:05Speaker 2: especially not all at once. Hi there.
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- 13:17Speaker 5: a really fabulous podcast. It's called It's Been a Minute.
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- 13:52Speaker 2: So We talked about four different kinds of investment accounts.
- 13:57Speaker 2: It's a lot to think about. How can parents start
- 14:01Speaker 2: to prioritize?
- 14:03Speaker 3: So first off, you don't have to open an account
- 14:05Speaker 3: just because it exists. Bola told me it is absolutely
- 14:09Speaker 3: okay to start with just one or two that align
- 14:12Speaker 3: with your goals and contribute what you realistically can. The
- 14:15Speaker 3: important thing here is just to get started as soon
- 14:17Speaker 3: as you can. You know, like if college is a
- 14:19Speaker 3: goal for your family, if that's something you have on
- 14:21Speaker 3: the horizon, open that 529. As we said earlier, time
- 14:24Speaker 3: is money. And when it comes to these kid accounts,
- 14:26Speaker 3: we mean that very literally because compound interest. Listen to
- 14:30Speaker 3: Chris Hewitt. He's a dad of two, author of the book,
- 14:33Speaker 3: You Are Now the CFO of a Very Small Family.
- 14:36Speaker 3: And he is the LifeKit listener who pitched us this
- 14:38Speaker 3: story idea.
- 14:39Speaker 1: Thank you, Chris.
- 14:39Speaker 11: 50 bucks here, 100 bucks there. Over time, at average
- 14:44Speaker 11: returns of 7% to 8% can actually make a very
- 14:47Speaker 11: large impact over the course of 10, 15, 20 years.
- 14:51Speaker 11: and provide, you know, a welcome financial uplift for your
- 14:55Speaker 11: children in the future.
- 14:57Speaker 2: And I mean, at the same time, you can only
- 15:00Speaker 2: do what you can do. But like, if you just
- 15:03Speaker 2: are not doing it because you're like, I'll get to that.
- 15:05Speaker 4: Right.
- 15:05Speaker 2: You know?
- 15:06Speaker 3: That's a silly reason to not.
- 15:07Speaker 4: Yeah.
- 15:08Speaker 2: If you're feeling ambitious and you did want to open
- 15:12Speaker 2: all four kinds of accounts that we mentioned today, what's
- 15:15Speaker 2: the order of operations that the experts recommended?
- 15:19Speaker 3: So if you're a new parent... who feels compelled to
- 15:21Speaker 3: open every single one of these, and you have the
- 15:24Speaker 3: means to do so. A few different lines of thinking here.
- 15:27Speaker 3: For BOLA, the PEMDAS, to max out your child's savings
- 15:31Speaker 3: is to start with that free $ 1, 000 in a Trump account,
- 15:34Speaker 3: then put money into a 529 plan up to your
- 15:37Speaker 3: state's deduction limit for tax-free school savings. After you hit
- 15:43Speaker 3: that limit, use a custodial account, UGMA or UGMA, for
- 15:47Speaker 3: flexible cash to cover milestones like a first car or
- 15:50Speaker 3: And then finally, open that standard Roth IRA the second
- 15:54Speaker 3: your kid starts earning income to kickstart their retirement.
- 15:58Speaker 2: That's how she would do it. Besides these kinds of
- 16:01Speaker 2: investment accounts, is there anything else that parents should be
- 16:04Speaker 2: thinking about in terms of setting their kid up for
- 16:08Speaker 2: financial success? Yes, there is actually.
- 16:11Speaker 3: All the experts I talked to suggested focusing on the
- 16:14Speaker 3: same general buckets in the same order. Life insurance, wills
- 16:18Speaker 3: and guardianship, and then child savings accounts. So you can
- 16:22Speaker 3: do all of those at once, but if you have
- 16:23Speaker 3: limited time and energy, first do your life insurance, then
- 16:26Speaker 3: your will, then child investment accounts.
- 16:29Speaker 2: You know, at the end of the day, I feel
- 16:31Speaker 2: like this is really about giving your children the gift
- 16:35Speaker 2: of freedom. Like, for a lot of us who didn't
- 16:41Speaker 2: graduate with an investment account in hand, it's a really
- 16:46Speaker 2: beautiful idea to think that you could put away some money,
- 16:52Speaker 2: even a small amount, little by little, so that your
- 16:55Speaker 2: kid's life is easier than it would have been otherwise.
- 17:00Speaker 2: Because a lot of people, if they don't have a
- 17:03Speaker 2: safety net or they don't have any savings, they stay
- 17:07Speaker 2: in jobs that are really a bad fit or they
- 17:11Speaker 2: really hate what they're doing and they don't leave because
- 17:15Speaker 2: they can't. And I like the idea that my kids
- 17:19Speaker 2: would have some choice.
- 17:21Speaker 3: The gift of options.
- 17:24Speaker 2: The gift of choice.
- 17:25Speaker 1: Yeah.
- 17:25Speaker 3: That's really nice. Yeah. Bola had a really nice sentiment
- 17:29Speaker 3: that I want to leave you with. She said, one
- 17:32Speaker 3: thing I always remind parents is you don't have to
- 17:36Speaker 3: have everything figured out financially all at once the moment
- 17:39Speaker 3: your child is born. Just start with what you can
- 17:42Speaker 3: afford and build from there. Because as much as we
- 17:45Speaker 3: want to give our children every possible advantage, taking care
- 17:49Speaker 3: of your overall financial stability is is also part of
- 17:53Speaker 3: taking care of your children, which I thought was a
- 17:55Speaker 3: really nice way to think about it. Yeah.
- 17:57Speaker 2: It's like put on your own oxygen mask first.
- 18:00Speaker 9: Yeah.
- 18:01Speaker 3: And then keep building from there.
- 18:03Speaker 2: Andy, thank you so much for this.
- 18:04Speaker 3: Marielle, thank you.
- 18:10Speaker 2: Okay, time for a recap. Takeaway one. Sometimes parents get
- 18:14Speaker 2: so focused on saving for their kids that they neglect
- 18:18Speaker 2: their own finances. Don't do that. Pay off your debt.
- 18:21Speaker 2: build up your emergency fund and contribute to your retirement
- 18:24Speaker 2: account because you deserve financial security. And because if you
- 18:28Speaker 2: don't prepare for the future, your kids may end up
- 18:31Speaker 2: having to take care of you financially. Takeaway two, if
- 18:35Speaker 2: you have a baby born between 2025 and 2028, sign
- 18:39Speaker 2: them up for a 530A investment account, also known as
- 18:43Speaker 2: a Trump account. They'll get free money, $ 1, 000 from the
- 18:46Speaker 2: government that you can invest in index funds and watch
- 18:49Speaker 2: grow over time. The account will transfer to them when
- 18:52Speaker 2: they turn 18, but it's meant for retirement. So they'll
- 18:55Speaker 2: pay fees on this government money and the profits if
- 18:57Speaker 2: they withdraw it before age 59 and a half, with
- 19:00Speaker 2: some exceptions. Takeaway three, consider a 529 plan. It's a
- 19:05Speaker 2: state-sponsored investment account for qualified education costs. And you don't
- 19:10Speaker 2: have to have a child to open one of these.
- 19:12Speaker 2: You can make yourself or another family member the beneficiary
- 19:15Speaker 2: and then change the name once the baby is born.
- 19:18Speaker 2: You also don't have to be the parent to open one.
- 19:21Speaker 2: Takeaway four, meet UTMA and UGMA, two types of custodial
- 19:25Speaker 2: brokerage accounts for kids. Ownership transfers to your kid at
- 19:29Speaker 2: 18 or 21, depending on the state. They may pay
- 19:32Speaker 2: taxes on earnings. This account is not as tax advantaged
- 19:37Speaker 2: as the others, but as a result, it's more flexible.
- 19:39Speaker 2: So it can help your kid with medium-term savings if
- 19:42Speaker 2: they want to buy a house or start a business
- 19:45Speaker 2: or pay for a wedding. Takeaway five, the custodial Roth IRA.
- 19:50Speaker 2: is a retirement account similar to the regular Roth IRA.
- 19:53Speaker 2: Contributions are after tax and you can withdraw them anytime.
- 19:57Speaker 2: Growth is tax-free once you hit retirement age, but you
- 20:01Speaker 2: can only contribute money to this that your child has earned.
- 20:05Speaker 2: All right, that's our show. If you love Life Kit
- 20:08Speaker 2: and you want even more, follow us on Instagram at
- 20:11Speaker 2: NPR Life Kit. There you'll find videos featuring our favorite
- 20:14Speaker 2: tips and comics on topics like how to get pregnant
- 20:18Speaker 2: and how to make a small home look bigger. You
- 20:21Speaker 2: can find those by following at NPR Life Kit. This
- 20:24Speaker 2: episode of Life Kit was produced by Sylvie Douglas. Our
- 20:28Speaker 2: digital editor is Malika Gareeb and our visuals editor is
- 20:31Speaker 2: CJ Rikalan. Megan Cain is our senior supervising editor and
- 20:34Speaker 2: And Lauren Gonzalez is our executive producer. Our production team
- 20:38Speaker 2: also includes Claire Marie Schneider, Margaret Serino, and Lennon Sherburn.
- 20:42Speaker 2: Engineering support comes from Sina Lefredo. Fact-checking by Andrea Lopez Cruzado.
- 20:48Speaker 2: Special thanks to Mandy Woodruff-Santos for her input on this story.
- 20:53Speaker 2: I'm Mariel Cigarra. Thanks for listening.
- 21:00Speaker 4: How do products end up on big box shelves? Well,
- 21:03Speaker 4: we at Planet Money. pitch the Planet Money board game.
- 21:07Speaker 4: I'm trying not to think how much of a big
- 21:09Speaker 4: deal it is and how much work has gone into it.
- 21:11Speaker 1: It's really big. Is it helpful if I remind you
- 21:13Speaker 1: how big it is? It's sort of the whole thing.
- 21:15Speaker 4: We go inside the minds of the people who decide
- 21:19Speaker 4: what goes on store shelves. Listen to Planet Money on
- 21:21Speaker 4: the NPR app or wherever you get your podcasts.
- 21:26Speaker 9: This is Terry Gross, host of Fresh Air. I interviewed
- 21:29Speaker 9: feminist icon Gloria Steinem several times over the years. and
- 21:33Speaker 9: we've compiled a special episode to celebrate her life and legacy.
- 21:38Speaker 2: Women become ourselves after 50.
- 21:41Speaker 6: We drop a lot of baggage and really become much
- 21:43Speaker 6: more our true selves.
- 21:45Speaker 9: Find it on the NPR app or wherever you listen
- 21:48Speaker 9: to Fresh Air.