How Mobile Service Won Back Dealership Customers Who Disappeared | Amir Alahwal
A mobile service van can look like an expensive side project—right up until it starts bringing back customers the dealership hasn’t seen in years.
Amir Alahwal shares how Mercedes-Benz of Temecula turned mobile service into a real retention strategy after losing a significant after-sales loyalty bonus. The launch wasn’t easy. The service team was skeptical, adoption was slow, and Amir admits they didn’t really know what they were doing at first. But instead of judging the program by instinct, he went to the data. By September, the store had booked 37 mobile appointments in its biggest month…
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