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The $1M Mistake Most Public CEOs Make — And How to Avoid It | Seth Farbman’s Podcast

Public company marketing is a game few truly understand, and most CEOs play it wrong.

Ty Hoffer, CEO of Winning Media, has spent two decades mastering how stories move stocks. From the early days of email lists to today’s AI-driven targeting, he’s seen every boom, bust, and “digital agency miracle” in between.

Seth Farbman sits down with Ty to uncover what really drives visibility in the capital markets — why storytelling beats spreadsheets, how compliance shapes creativity, and why great CEOs treat investor marketing like a full-time job.

In this episode, we explore:

• why “tell your story”…

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