Latest / The SmartMAI Consulting Edge Podcast
From Innovation to Impact: Commercializing Ideas That Can Change Markets | David Potter
On this episode of The SmartMAI Consulting Edge Podcast, I sit down with David Potter, Partner at Sage Partners, to talk about what it actually takes to turn a promising idea into something the market will pay for.Dave draws on a career spanning brand management, health-tech, and university tech transfer — including his work at Brown University and restarting Previser Health Solutions — to unpack why most innovations fail, how customer-demand hierarchies shape what gets adopted, and how to translate hard science into a business story people can act on. We also get into category creation and…
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