Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How Local Shops Use Digital Resilience
On this episode of Small Business Success, Lucas and Luna explore how independent retailers are building digital resilience against algorithmic volatility. We examine the specific case of a mid-sized outdoor gear retailer that shifted from relying on Amazon’s marketplace to building a direct-to-consumer email ecosystem. The conversation breaks down why owning your customer data matters more than chasing viral trends, the concrete math behind retention versus acquisition costs, and how small businesses can use simple segmentation to compete with big-box giants without a tech budget…
The skinny
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