Latest / The Dentalpreneur Podcast w/ Dr. Mark Costes
2231: How Small Cues Shape Patient Experiences in Dentistry Pt. 2
On today's episode, Dr. Mark Costes breaks down the psychology behind patient communication, case acceptance, and building trust through ethical persuasion. He emphasizes the importance of empathy—especially when patients share negative past experiences—and explains why you should never throw a colleague under the bus. Instead, focus on making the patient feel heard and understood.
Dr. Costes introduces the "Oregon vs. Oregon Trail" concept, illustrating how to sell patients on the outcome, not the painful process. He also explores the impact of personal financial biases on treatment…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.