Lubetkin's Other Blog Podcast #18: Interview with Cheryl Procter-Rogers, president of the Public Relations Society of America

State Broadcast News, a division of The Lubetkin Media Companies · Mar 23, 2006 · 31m

In this edition of our podcast, we present a telephone interview with Cheryl Procter-Rogers, president of the Public Relations Society of America, the world's largest professional organization for public relations practitioners. In a February speech to PR students at Ball State University, Procter-Rogers addressed three critical issues for shaping the future of the public relations profession. Diversity, ethics and risk are becoming increasingly critical to the financial success of businesses, she said. Cheryl also spoke to the students about the dangers of succumbing to "confirmation bias,"…