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Turning Slush into Scale | Inside the Frazil Growth Story with Kyle Freebairn and Sam Owens
How do you take a simple, fun product, and turn it into a large-scale beverage brand?
Jason and Cheri sit down with Kyle Freebairn and Sam Owens, the leadership team behind Frazil, one of the fastest-growing beverage brands in the country, to talk about what it actually takes to scale—operationally, culturally, commercially. Frazil’s story shows how a simple idea can become a category leader when paired with a strong team, and the right product at the right time.
They walk through the decisions that fueled Frazil’s growth, including the “Free Frazil Friday” campaign, and how certain risks…
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