23: Building More Than a Flower Shop: Mikel McGee on 414loral, Pricing Your Work, and Redefining Success
Mikel McGee did not set out to become a florist.
Before 414loral became a beloved Milwaukee flower shop, before the bouquet bar, weddings, workshops, farmers markets, and the bigger space on Historic King Drive, Mikel was working in nonprofits with survivors of domestic violence and human trafficking. She had a master’s degree in criminal justice. She had student loans. She had a full-time job with healthcare, PTO, and a path that made sense on paper.
Flowers were the thing she did for fun.
She would buy bunches from Trader Joe’s or Pick ’n Save, arrange them at her kitchen counter, and give…
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