The Power of Influencers in Event Marketing with Amanda Ma from Innovate Marketing Group
Episode Summary:
In this episode of BizBlend, Reema hosts Amanda Ma, the founder and CEO of Innovate Marketing Group, a leader in experiential marketing and event innovation. Together, they explore the evolving role of influencers in event marketing, highlighting how they amplify reach, engagement, and brand loyalty. Drawing from Amanda’s experience with brands like TikTok, Google, and East West Bank, the conversation covers the essentials of selecting the right influencers, measuring impact, ensuring diversity, and creating memorable campaigns.
Amanda also shares strategies for overcoming…
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