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Office Depot's 15-Minute Pickup Promise | Fast Five Shorts · Omni Talk Retail

• 0:00
  Office
• 0:00
  Depot
• 0:00
  has
• 0:00
  launched
• 0:01
  what
• 0:01
  it
• 0:01
  is
• 0:01
  calling
• 0:02
  the
• 0:03
  15
• 0:03
  Minute
• 0:04
  Pickup
• 0:04
  Promise.
• 0:05
  According
• 0:05
  to
• 0:05
  ChainStorage,
• 0:06
  the
• 0:06
  15
• 0:06
  Minute
• 0:07
  Pickup
• 0:07
  Promise
• 0:08
  service
• 0:08
  allows
• 0:09
  customers
• 0:09
  to
• 0:09
  pick
• 0:09
  up
• 0:10
  qualifying
• 0:10
  online
• 0:10
  or
• 0:11
  mobile
• 0:11
  orders
• 0:11
  in
• 0:11
  store
• 0:12
  curbside
• 0:12
  in
• 0:12
  just
• 0:13
  15
• 0:13
  minutes
• 0:13
  and
• 0:13
  it
• 0:14
  is
• 0:14
  now
• 0:14
  available
• 0:14
  at
• 0:15
  Office
• 0:15
  Depot
• 0:16
  and
• 0:16
  Office
• 0:16
  Mac
• 0:17
  stores
• 0:17
  nationwide.
• 0:18
  To
• 0:18
  use
• 0:18
  the
• 0:18
  new
• 0:19
  option,
• 0:19
  customers
• 0:20
  place
• 0:20
  a
• 0:20
  qualifying
• 0:21
  order@office
• 0:22
  depot.com
• 0:22
  or
• 0:22
  via
• 0:23
  the
• 0:23
  Office
• 0:23
  Depot
• 0:24
  mobile
• 0:24
  app
• 0:25
  and
• 0:25
  select
• 0:25
  in
• 0:26
  store
• 0:26
  or
• 0:26
  curbside
• 0:27
  pickup
• 0:27
  at
• 0:27
  least
• 0:28
  one
• 0:28
  hour
• 0:28
  before
• 0:29
  closing.
• 0:30
  If
• 0:30
  the
• 0:30
  order
• 0:30
  isn't
• 0:31
  ready
• 0:31
  in
• 0:31
  15
• 0:31
  minutes,
• 0:31
  they
• 0:32
  will
• 0:32
  receive
• 0:32
  a
• 0:32
  $15
• 0:33
  coupon
• 0:33
  for
• 0:34
  your
• 0:34
  next
• 0:34
  qualifying
• 0:35
  purchase
• 0:35
  within
• 0:36
  72
• 0:36
  hours,
• 0:37
  said
• 0:37
  Kevin
• 0:38
  Moffatt,
• 0:38
  friend
• 0:39
  of
• 0:39
  the
• 0:39
  show
• 0:39
  and
• 0:39
  president
• 0:40
  of
• 0:40
  Office
• 0:40
  depot.
• 0:41
  Quote,
• 0:41
  our
• 0:42
  15
• 0:42
  minute
• 0:42
  pickup
• 0:42
  promise
• 0:43
  is
• 0:43
  designed
• 0:43
  to
• 0:43
  deliver
• 0:44
  convenience
• 0:44
  and
• 0:44
  peace
• 0:45
  of
• 0:45
  mind
• 0:45
  so
• 0:45
  that
• 0:45
  customers
• 0:46
  can
• 0:46
  get
• 0:46
  what
• 0:46
  they
• 0:46
  need
• 0:47
  when
• 0:47
  they
• 0:47
  need
• 0:48
  it
• 0:48
  and
• 0:48
  focus
• 0:48
  on
• 0:49
  what
• 0:49
  matters
• 0:49
  most.
• 0:50
  End
• 0:50
  quote.
• 0:51
  Chris,
• 0:51
  do
• 0:51
  you
• 0:51
  think
• 0:52
  Office
• 0:52
  Depot's
• 0:52
  15
• 0:53
  minute
• 0:53
  promise
• 0:53
  is
• 0:54
  a
• 0:54
  wise
• 0:54
  long
• 0:55
  term
• 0:55
  strategy?
• 0:56
  Oh,
• 0:57
  and
• 0:57
  15
• 0:57
  minute
• 0:58
  MPP.
• 0:58
  Yeah,
• 0:59
  you
• 0:59
  know
• 0:59
  me.
• 1:00
  Absolutely
• 1:01
  not.
• 1:01
  No,
• 1:02
  I
• 1:02
  actually
• 1:02
  don't.
• 1:03
  In
• 1:03
  deference
• 1:04
  to
• 1:04
  Kevin,
• 1:04
  who
• 1:05
  I
• 1:05
  like
• 1:05
  a
• 1:05
  lot.
• 1:06
  We've
• 1:06
  had
• 1:06
  him
• 1:06
  on
• 1:06
  the
• 1:06
  show,
• 1:06
  I've
• 1:07
  interviewed
• 1:07
  him
• 1:07
  as
• 1:07
  well
• 1:08
  in
• 1:08
  the
• 1:08
  past
• 1:08
  year.
• 1:09
  I'm
• 1:10
  dubious
• 1:10
  on
• 1:10
  this
• 1:10
  one
• 1:10
  and
• 1:11
  I
• 1:11
  just
• 1:11
  am.
• 1:13
  Mainly
• 1:13
  because
• 1:13
  I
• 1:13
  worry
• 1:14
  about,
• 1:14
  we
• 1:14
  go
• 1:14
  back
• 1:14
  the
• 1:15
  outset
• 1:15
  omnistar,
• 1:15
  you
• 1:16
  know,
• 1:16
  the
• 1:17
  things
• 1:17
  we
• 1:17
  try
• 1:17
  to
• 1:17
  call
• 1:18
  out
• 1:18
  and
• 1:18
  try
• 1:18
  to,
• 1:18
  you
• 1:18
  know,
• 1:19
  keep
• 1:19
  in
• 1:19
  mind,
• 1:20
  I
• 1:20
  worry
• 1:20
  that
• 1:20
  this
• 1:21
  is
• 1:21
  going
• 1:21
  to
• 1:21
  be
• 1:21
  a
• 1:21
  long
• 1:21
  term
• 1:22
  strain
• 1:22
  on
• 1:22
  the
• 1:23
  in
• 1:23
  store
• 1:23
  staff.
• 1:24
  15
• 1:24
  minutes,
• 1:25
  like,
• 1:25
  like
• 1:26
  what
• 1:26
  if
• 1:26
  I
• 1:26
  get
• 1:26
  the
• 1:26
  call
• 1:27
  on
• 1:27
  my
• 1:27
  PDA
• 1:28
  and
• 1:28
  I
• 1:28
  have
• 1:28
  to
• 1:28
  go
• 1:29
  to
• 1:29
  the
• 1:29
  bathroom?
• 1:30
  Like
• 1:30
  that's
• 1:31
  not,
• 1:31
  I'm
• 1:31
  not,
• 1:31
  I'm
• 1:32
  not
• 1:32
  filling
• 1:32
  that
• 1:32
  order.
• 1:32
  You
• 1:33
  know,
• 1:33
  you
• 1:33
  gotta
• 1:33
  hand
• 1:34
  it
• 1:34
  off.
• 1:34
  To
• 1:34
  Phil,
• 1:34
  the
• 1:35
  other
• 1:35
  person
• 1:35
  in
• 1:35
  the.
• 1:35
  Gotta
• 1:36
  have
• 1:36
  Phil
• 1:36
  go
• 1:36
  do
• 1:37
  the
• 1:37
  order,
• 1:37
  I
• 1:37
  guess.
• 1:37
  I
• 1:37
  don't
• 1:38
  know.
• 1:39
  Yeah,
• 1:39
  I
• 1:39
  know
• 1:39
  but
• 1:39
  like
• 1:40
  are
• 1:40
  there
• 1:40
  that
• 1:40
  many
• 1:40
  people
• 1:41
  in
• 1:41
  the
• 1:41
  store?
• 1:41
  I
• 1:42
  don't,
• 1:42
  you
• 1:42
  know,
• 1:42
  I
• 1:42
  mean,
• 1:43
  you
• 1:43
  know,
• 1:43
  payroll
• 1:43
  is
• 1:43
  hard
• 1:44
  to
• 1:44
  come
• 1:44
  by
• 1:44
  right
• 1:44
  now.
• 1:45
  So,
• 1:45
  so,
• 1:45
  you
• 1:46
  know,
• 1:46
  I
• 1:46
  don't
• 1:46
  know.
• 1:46
  The
• 1:47
  interesting
• 1:47
  thing
• 1:47
  about
• 1:47
  this
• 1:47
  article
• 1:48
  is
• 1:48
  maybe
• 1:48
  they've
• 1:48
  got
• 1:48
  the
• 1:49
  economics
• 1:49
  worked
• 1:49
  out
• 1:50
  to
• 1:50
  some
• 1:50
  degree
• 1:50
  that
• 1:50
  I'm
• 1:50
  not
• 1:51
  understanding
• 1:51
  because
• 1:52
  the
• 1:52
  whole
• 1:52
  couponing
• 1:53
  that
• 1:53
  you
• 1:53
  have
• 1:53
  to
• 1:54
  redeem
• 1:54
  within
• 1:54
  72
• 1:55
  hours
• 1:56
  and
• 1:56
  $15
• 1:56
  off,
• 1:57
  maybe
• 1:57
  they're
• 1:57
  getting
• 1:57
  some
• 1:58
  like
• 1:58
  upward
• 1:58
  benefit
• 1:59
  and
• 1:59
  people
• 1:59
  redeeming
• 2:00
  that
• 2:00
  coupon
• 2:00
  when
• 2:00
  they
• 2:00
  don't
• 2:01
  meet
• 2:01
  the
• 2:01
  service
• 2:01
  expectation.
• 2:02
  But
• 2:03
  that's
• 2:03
  a
• 2:03
  dicey
• 2:04
  game
• 2:04
  to
• 2:04
  play
• 2:04
  in
• 2:05
  the
• 2:05
  long
• 2:05
  run
• 2:05
  because
• 2:05
  you're
• 2:05
  disappointing
• 2:06
  a
• 2:06
  lot
• 2:06
  of
• 2:06
  customers
• 2:06
  on
• 2:06
  the
• 2:07
  front
• 2:07
  end
• 2:07
  and
• 2:08
  then
• 2:08
  kind
• 2:08
  of
• 2:08
  in
• 2:08
  a
• 2:09
  way,
• 2:09
  you
• 2:09
  know,
• 2:09
  I
• 2:10
  hate
• 2:10
  to
• 2:10
  say
• 2:10
  it,
• 2:10
  but
• 2:10
  taking
• 2:10
  advantage
• 2:11
  of
• 2:11
  them
• 2:11
  on
• 2:11
  the
• 2:11
  back
• 2:12
  end.
• 2:12
  So
• 2:12
  that's,
• 2:13
  that's
• 2:13
  a
• 2:13
  road
• 2:13
  to
• 2:13
  nowhere
• 2:14
  in
• 2:14
  the
• 2:14
  long
• 2:14
  run.
• 2:14
  I
• 2:15
  hope
• 2:15
  that's
• 2:15
  actually
• 2:15
  not
• 2:15
  what's
• 2:16
  happening
• 2:16
  here.
• 2:16
  I
• 2:16
  hope
• 2:17
  it's
• 2:17
  just
• 2:17
  about,
• 2:18
  you
• 2:18
  know,
• 2:18
  obviously
• 2:18
  both
• 2:18
  thinks
• 2:19
  that
• 2:19
  customers
• 2:19
  want
• 2:20
  things
• 2:20
  this
• 2:20
  quickly,
• 2:21
  but
• 2:21
  as
• 2:21
  a
• 2:21
  store
• 2:22
  employee,
• 2:22
  I'd
• 2:23
  have
• 2:23
  to
• 2:23
  be
• 2:23
  asking
• 2:23
  like,
• 2:24
  why
• 2:24
  15
• 2:25
  minutes?
• 2:25
  Like,
• 2:26
  why
• 2:27
  isn't
• 2:27
  30
• 2:27
  minutes
• 2:28
  or
• 2:28
  less
• 2:28
  enough
• 2:28
  already?
• 2:29
  Like,
• 2:29
  you
• 2:29
  know,
• 2:30
  it's
• 2:30
  like,
• 2:30
  it's
• 2:30
  like
• 2:30
  six
• 2:30
  minute
• 2:31
  abs
• 2:31
  from,
• 2:32
  you
• 2:32
  know,
• 2:32
  from
• 2:33
  something
• 2:33
  about
• 2:34
  Mary.
• 2:34
  Like,
• 2:34
  you
• 2:34
  know.
• 2:35
  Yeah,
• 2:35
  I
• 2:35
  just,
• 2:35
  I
• 2:36
  just
• 2:36
  don't
• 2:36
  get
• 2:36
  it.
• 2:36
  Like,
• 2:37
  it
• 2:37
  doesn't
• 2:37
  make
• 2:37
  sense
• 2:38
  to
• 2:38
  me.
• 2:39
  Well,
• 2:39
  I
• 2:39
  looked
• 2:39
  back
• 2:40
  at
• 2:40
  our
• 2:40
  interview
• 2:41
  that
• 2:41
  we
• 2:41
  did
• 2:42
  with
• 2:42
  him
• 2:42
  at
• 2:42
  e
• 2:42
  tail
• 2:43
  and
• 2:43
  he
• 2:44
  already
• 2:44
  said,
• 2:44
  Kevin,
• 2:45
  in
• 2:45
  that.
• 2:46
  In
• 2:46
  that
• 2:47
  they
• 2:47
  have
• 2:47
  the
• 2:47
  world's
• 2:48
  fastest
• 2:48
  buy
• 2:48
  online
• 2:49
  pickup
• 2:49
  in
• 2:49
  store,
• 2:50
  which
• 2:50
  I
• 2:50
  think
• 2:50
  at
• 2:50
  the
• 2:51
  time
• 2:51
  was
• 2:51
  20
• 2:51
  minutes
• 2:52
  or
• 2:52
  less.
• 2:52
  So
• 2:53
  I'm
• 2:53
  really
• 2:53
  wondering
• 2:54
  if
• 2:54
  this
• 2:54
  isn't
• 2:54
  more
• 2:55
  of
• 2:55
  a
• 2:55
  marketing
• 2:55
  hook
• 2:56
  for
• 2:56
  them
• 2:56
  than
• 2:56
  it
• 2:57
  is
• 2:57
  anything
• 2:57
  else.
• 2:58
  I
• 2:58
  mean,
• 2:59
  I
• 2:59
  can
• 2:59
  even
• 2:59
  personally.
• 3:01
  Right.
• 3:01
  I
• 3:01
  mean,
• 3:01
  I
• 3:01
  can't
• 3:02
  even
• 3:02
  personally
• 3:02
  drive
• 3:03
  to
• 3:03
  my
• 3:03
  closest
• 3:03
  Office
• 3:04
  Depot
• 3:04
  in
• 3:04
  15
• 3:04
  minutes
• 3:05
  or
• 3:05
  less.
• 3:05
  So
• 3:05
  like
• 3:06
  I
• 3:06
  like
• 3:06
  mapped
• 3:06
  it
• 3:06
  out
• 3:07
  yesterday.
• 3:07
  I
• 3:07
  was
• 3:07
  like,
• 3:08
  I
• 3:08
  don't
• 3:08
  even
• 3:08
  think
• 3:08
  I
• 3:08
  could
• 3:08
  get
• 3:09
  there
• 3:09
  in
• 3:09
  15
• 3:09
  minutes.
• 3:09
  Which
• 3:10
  obviously
• 3:10
  is
• 3:10
  not
• 3:11
  true
• 3:11
  for
• 3:11
  everybody,
• 3:11
  but
• 3:12
  I'm,
• 3:13
  it's,
• 3:13
  it's
• 3:13
  a
• 3:13
  factor.
• 3:14
  Right.
• 3:14
  So,
• 3:15
  so
• 3:15
  I
• 3:15
  think
• 3:15
  I
• 3:15
  would
• 3:16
  just
• 3:16
  be.
• 3:16
  I
• 3:16
  think
• 3:17
  the
• 3:17
  most
• 3:17
  important
• 3:18
  part
• 3:18
  of
• 3:18
  what
• 3:18
  you
• 3:18
  just
• 3:18
  said
• 3:19
  and
• 3:19
  the
• 3:19
  most
• 3:19
  important
• 3:20
  watch
• 3:20
  out
• 3:20
  would
• 3:20
  be
• 3:21
  the
• 3:21
  backlash
• 3:22
  from
• 3:22
  consumers
• 3:22
  if
• 3:23
  they
• 3:23
  do
• 3:24
  really.
• 3:24
  If
• 3:24
  you
• 3:25
  really
• 3:25
  have
• 3:25
  a
• 3:25
  15
• 3:26
  minute
• 3:26
  emergency
• 3:27
  and
• 3:27
  they
• 3:27
  can't
• 3:28
  get
• 3:28
  it
• 3:28
  and
• 3:28
  they're
• 3:28
  late,
• 3:29
  the
• 3:30
  $15
• 3:30
  coupon
• 3:31
  is
• 3:31
  not
• 3:32
  going
• 3:32
  to
• 3:32
  be
• 3:32
  enough
• 3:33
  for
• 3:33
  me
• 3:33
  to
• 3:33
  come
• 3:34
  back.
• 3:34
  I
• 3:34
  don't
• 3:34
  think
• 3:35
  if
• 3:35
  I,
• 3:35
  if
• 3:35
  you
• 3:36
  can't
• 3:36
  hit
• 3:36
  on
• 3:36
  that
• 3:37
  promise,
• 3:37
  I'm
• 3:37
  probably
• 3:37
  going
• 3:38
  to
• 3:38
  go
• 3:38
  somewhere
• 3:38
  else
• 3:39
  next
• 3:39
  time
• 3:39
  or
• 3:39
  just
• 3:40
  go
• 3:40
  and
• 3:40
  pick
• 3:40
  it
• 3:40
  up
• 3:40
  myself
• 3:41
  because
• 3:41
  I
• 3:41
  could
• 3:42
  do
• 3:42
  it
• 3:42
  just
• 3:42
  as
• 3:42
  quickly.
• 3:43
  Go
• 3:43
  to
• 3:43
  the
• 3:43
  store
• 3:43
  with
• 3:44
  the
• 3:44
  coupon.
• 3:44
  Yeah,
• 3:45
  I
• 3:45
  think
• 3:45
  so.
• 3:45
  So,
• 3:46
  so
• 3:46
  that's
• 3:46
  just
• 3:46
  the
• 3:47
  biggest
• 3:47
  thing
• 3:47
  that
• 3:47
  I
• 3:47
  would,
• 3:47
  I
• 3:48
  would
• 3:48
  watch
• 3:48
  out
• 3:48
  for.
• 3:49
  But
• 3:50
  I
• 3:50
  mean,
• 3:50
  they
• 3:50
  have
• 3:50
  been
• 3:50
  doing
• 3:51
  the
• 3:51
  20
• 3:51
  minute
• 3:52
  delivery
• 3:52
  buy
• 3:53
  online
• 3:53
  pickup
• 3:53
  and
• 3:53
  store
• 3:54
  delivery
• 3:54
  pretty
• 3:55
  reliably
• 3:55
  for
• 3:55
  the
• 3:55
  last
• 3:56
  few
• 3:56
  years,
• 3:56
  according
• 3:57
  to
• 3:57
  Kevin.
• 3:57
  So
• 3:58
  I
• 3:58
  think
• 3:58
  it's
• 3:58
  really
• 3:59
  just
• 3:59
  a,
• 3:59
  just
• 4:00
  a
• 4:00
  marketing.
• 4:00
  Here's
• 4:01
  an
• 4:01
  extra
• 4:01
  $15
• 4:02
  coupon
• 4:02
  if,
• 4:02
  if
• 4:03
  we
• 4:03
  don't
• 4:03
  meet
• 4:03
  your.
• 4:03
  Your
• 4:04
  satisfaction.
• 4:05
  Yeah,
• 4:06
  that's
• 4:06
  a
• 4:06
  really
• 4:06
  good
• 4:06
  point.
• 4:06
  Something
• 4:06
  I
• 4:07
  hadn't
• 4:07
  thought
• 4:07
  about,
• 4:07
  you
• 4:07
  know,
• 4:07
  like,
• 4:08
  you
• 4:08
  know,
• 4:08
  are
• 4:08
  they
• 4:08
  just
• 4:08
  meeting
• 4:09
  this
• 4:09
  expectation
• 4:09
  day
• 4:10
  in
• 4:10
  and
• 4:10
  day
• 4:10
  out
• 4:10
  anyway?
• 4:11
  And
• 4:11
  now
• 4:12
  he's
• 4:12
  just.
• 4:13
  But
• 4:13
  like,
• 4:14
  I
• 4:14
  don't
• 4:14
  know
• 4:14
  that
• 4:14
  I
• 4:15
  would
• 4:15
  market
• 4:15
  it
• 4:15
  that
• 4:15
  overtly
• 4:16
  either,
• 4:16
  because
• 4:17
  then
• 4:17
  it's
• 4:17
  a
• 4:17
  big
• 4:17
  move.
• 4:18
  Yeah,
• 4:19
  it's.
• 4:19
  It's
• 4:19
  a,
• 4:19
  It's
• 4:19
  a
• 4:20
  tough
• 4:20
  one
• 4:20
  to
• 4:20
  live
• 4:20
  up
• 4:20
  to,
• 4:20
  I
• 4:21
  think,
• 4:21
  in
• 4:21
  the
• 4:21
  long
• 4:21
  run.
• 4:21
  But,
• 4:22
  you
• 4:22
  know,
• 4:22
  otherwise,
• 4:22
  you
• 4:23
  know,
• 4:23
  because
• 4:23
  versus
• 4:23
  just
• 4:24
  word
• 4:24
  of
• 4:24
  mouth
• 4:24
  of,
• 4:25
  hey,
• 4:25
  you
• 4:25
  know,
• 4:25
  Office
• 4:25
  Depot,
• 4:26
  they
• 4:26
  fulfill
• 4:26
  my
• 4:26
  pickleboarder
• 4:27
  pretty
• 4:27
  darn
• 4:27
  quick,
• 4:28
  you
• 4:28
  know.
• 4:28
  Right.
• 4:28
  And.
• 4:29
  And
• 4:29
  reliably,
• 4:30
  you
• 4:30
  know.
• 4:30
  Right.
• 4:30
  I
• 4:31
  don't
• 4:31
  know.
• 4:31
  Yep.