Latest / The Bill Handel Show / Driverless Cars in L.A | Tourism Industry is Waking Up
Transcript
- 0:00Speaker 1: You're listening to KFI AM 640, the Bill Handel Show
- 0:04Speaker 1: on demand on the iHeartRadio app.
- 0:07Speaker 2: Here's Neil Saavedra. KFI AM 640 live everywhere on the
- 0:15Speaker 2: iHeartRadio app. Good Monday morning to you, Neil Saavedra and
- 0:18Speaker 2: the morning crew here. You know, Waymos are everywhere now
- 0:21Speaker 2: in my part of town. I see them all the time.
- 0:24Speaker 2: I know Amy and I live fairly close to each other.
- 0:26Speaker 3: They.
- 0:28Speaker 2: everywhere amy they're and more and more you can go
- 0:31Speaker 2: to other locations uh i took two the other day
- 0:34Speaker 2: uh to get out to the lucas museum and uh.
- 0:40Speaker 4: You had to take two like you had to get
- 0:41Speaker 4: out and then get back in no no.
- 0:43Speaker 2: I took two meaning i took one there and i
- 0:44Speaker 2: took one home oh okay uh you know just la
- 0:48Speaker 2: sometimes it's easier not have to deal with parking even
- 0:51Speaker 2: if they have parking at places But they say that
- 0:54Speaker 2: Waymo reported 219 crashes in Los Angeles County in 2025,
- 0:59Speaker 2: more than triple its 69 in 2024. 186 more have
- 1:04Speaker 2: been reported so far this year. So, you know, Handel
- 1:10Speaker 2: and I are very similar on this one, and that
- 1:13Speaker 2: is that I think it's important technology and it's going
- 1:18Speaker 2: to ultimately improve. I take note of it when I
- 1:21Speaker 2: see something happening around a Waymo, and the vast majority
- 1:25Speaker 2: is not the Waymo. It's human drivers around the Waymo
- 1:30Speaker 2: trying to get around it and confusing it, doing things,
- 1:34Speaker 2: driving like they do, which is problematic. It is trial
- 1:39Speaker 2: and error right now. It is the beginning of this technology.
- 1:43Speaker 2: We have to be patient. These, with rare exception, like
- 1:47Speaker 2: the one in San Francisco that was horrific, it killed someone,
- 1:50Speaker 2: I believe a woman and her dog. The vast majority
- 1:54Speaker 2: of these are not damaging to, they haven't harmed anybody.
- 1:58Speaker 2: We got to keep that in mind as these things
- 2:01Speaker 2: continue to roll out as they ultimately, I believe, will
- 2:05Speaker 2: save people and have better eyes than we do and
- 2:08Speaker 2: better stopping time than we do. But we have to
- 2:11Speaker 2: let them continue to roll out. Handel is out this
- 2:16Speaker 2: week and will be back next week, back from his safari.
- 2:21Speaker 2: You know, I love, one of the things I love
- 2:23Speaker 2: about traveling is the different smells. I mean, culture and
- 2:26Speaker 2: everything like that is, different and in you go into
- 2:32Speaker 2: a hotel and they smell fresh and inviting and maybe
- 2:37Speaker 2: they even have right there where you check in they
- 2:40Speaker 2: have the big water vessel with oh my gosh could
- 2:45Speaker 2: you imagine sliced cucumbers and ice in it and you
- 2:48Speaker 2: just get yourself a glass and it's a wonderful experience
- 2:51Speaker 2: right well Not if they have some fragrance wafting in
- 2:58Speaker 2: their hotel lobbies, apparently, because there are lawsuits starting to
- 3:04Speaker 2: pop up. So hotels, as they increasingly use what they
- 3:08Speaker 2: refer to as their signature scent. It's part of shaping
- 3:12Speaker 2: their brand. Now the brand is the music that's being played.
- 3:16Speaker 2: The brand that, have you guys noticed that when you
- 3:18Speaker 2: walk into the station now, you walk into the bottom
- 3:21Speaker 2: floor there of iHeart in Los Angeles, there's a light
- 3:25Speaker 2: music that plays.
- 3:28Speaker 4: Oh, this morning it was this really cool music. It
- 3:31Speaker 4: felt like I was at a spa.
- 3:33Speaker 2: Yeah, that's exactly what it is. Yeah, I loved it.
- 3:35Speaker 2: It's funny enough, it's the same, similar music, as they
- 3:41Speaker 2: have playing in Waymo's.
- 3:42Speaker 3: Well, they definitely don't want to be playing, you know, acid,
- 3:50Speaker 3: acid rock, heavy metal.
- 3:53Speaker 2: It's kind of ethereal and welcoming and all those things. Well,
- 3:57Speaker 2: part of those signatures are now moving over to scents
- 4:01Speaker 2: and smells. When you walk into a lobby, I, I have, um, uh,
- 4:07Speaker 2: very intense sensitivity to certain scents and complex chemical compounds.
- 4:17Speaker 2: So even natural ones, like, although mostly it's the ones
- 4:25Speaker 2: that are manufactured, but like lavender is supposed to make
- 4:28Speaker 2: people relax. It makes me tense. The smell of lavender
- 4:33Speaker 2: makes me tense. It's really weird. I just have a
- 4:35Speaker 2: reaction to it. I'm deathly afraid of, or deathly allergic
- 4:39Speaker 2: to animal dander. And I can tell, like, I can't
- 4:46Speaker 2: go stay at a hotel or at least in the
- 4:48Speaker 2: wing that they allow animals. If they say pet friendly,
- 4:51Speaker 2: I usually skip them or unless they have a place
- 4:54Speaker 2: that doesn't have it because I don't care how they've
- 4:56Speaker 2: cleaned it. If I walk in and I lay on
- 4:59Speaker 2: a bed, I will start having an asthmatic response and
- 5:02Speaker 2: I can get hives and all kinds. It's pretty horrible.
- 5:04Speaker 2: The watery eyes, all of that. So I get it
- 5:07Speaker 2: that we're all different and we all have our limitations
- 5:11Speaker 2: in life. That's okay. But lawsuits for fragrance is where
- 5:16Speaker 2: I have a hard time making an intellectual case. So
- 5:22Speaker 2: you have people with asthma or chemical sensitivities like me.
- 5:26Speaker 2: I actually don't I get asthma when I get those
- 5:31Speaker 2: chemical sensitivities and to fragrances and they can trigger headaches.
- 5:35Speaker 2: They can cause other problems for me, but I would
- 5:37Speaker 2: never sue a hotel alleging that their use of synthetic
- 5:43Speaker 2: fragrances is unfair to people with these sensitivities, nor would
- 5:48Speaker 2: I go to, and this seems to be the case,
- 5:50Speaker 2: would I look into, um, the ADA, the Americans with
- 5:56Speaker 2: Disabilities Act, and use that to start filing these lawsuits,
- 6:01Speaker 2: which is what people do. Now, if you remember, John
- 6:04Speaker 2: and Ken's show way back when, of course, it's the
- 6:06Speaker 2: John Kobelt show now. You can hear them at three.
- 6:11Speaker 2: But back in the day, they took on, what, the
- 6:15Speaker 2: Trevor Law Group or something that was using these ADA
- 6:20Speaker 2: infractions to make massive cases. And Unlike when law enforcement
- 6:26Speaker 2: pulls you out, you get a chippy or something pulling
- 6:28Speaker 2: you over and you have a fix it ticket. They
- 6:32Speaker 2: give you that ticket and say, you got to fix this.
- 6:35Speaker 2: But that's not what happens a lot with the ADA.
- 6:37Speaker 2: Once somebody sees it or experiences it, they sue you
- 6:41Speaker 2: for it rather than saying you've got 30 days to
- 6:44Speaker 2: fix it. And it could be, you know, it could
- 6:47Speaker 2: be a quarter of an inch, half an inch off.
- 6:51Speaker 2: So the fact that people are using, and I think
- 6:55Speaker 2: maybe you have less than reputable law firms that are
- 6:59Speaker 2: using this, the Americans with Disabilities Act, to sue hotels
- 7:06Speaker 2: for having sent different smells in their lobby is ridiculous.
- 7:12Speaker 2: And I'm somebody that reacts to that. I have a shop.
- 7:18Speaker 2: where I make things, and I have meters that read
- 7:21Speaker 2: the air in there for VOCs and different irritants to
- 7:25Speaker 2: make sure that I am not inhaling things that I
- 7:28Speaker 2: should not be inhaling. I get it. I'm with you.
- 7:32Speaker 2: But when it comes to things like that to affect
- 7:37Speaker 2: the joy of someone, this is not smoking to me.
- 7:41Speaker 2: Smoking is different. Smoking, you can inhale things that are
- 7:45Speaker 2: actually chemically bad for you, whereas a scent, if it's
- 7:48Speaker 2: bothering you because it bothers you, to me, that's different. Plus,
- 7:52Speaker 2: I don't find any sort of purpose to smoke in
- 7:55Speaker 2: any way, shape, or form. I've never understood that at all,
- 8:00Speaker 2: even though Kono thinks it looks cool. I don't understand
- 8:04Speaker 2: the purpose of it. And you can get secondhand smoke
- 8:08Speaker 2: and it can harm you. But when it's a Like,
- 8:13Speaker 2: for instance, I had an ice cream cone years ago
- 8:17Speaker 2: at a place in LA that used rose water. I
- 8:22Speaker 2: don't mind smelling rose. Rose is great. But rose water,
- 8:26Speaker 2: I have an allergic reaction to. I didn't sue the place.
- 8:28Speaker 2: I didn't freak out. I didn't, you know, if I
- 8:31Speaker 2: was more in tuned with what was in it, I
- 8:35Speaker 2: would have caught it myself. But there's, unless you have
- 8:39Speaker 2: a violent, a true violent reaction, That I think sometimes
- 8:43Speaker 2: using the ADA that was meant for people with severe
- 8:48Speaker 2: or problematic issues, disabilities or different abilities that. that it
- 8:58Speaker 2: was to protect them to be able to get inside
- 9:00Speaker 2: at all or to use a phone booth at the
- 9:02Speaker 2: time or to be able to cook on a cooktop
- 9:05Speaker 2: that they could reach or whatever. Those are real things.
- 9:08Speaker 2: A smell, you know, go to a different hotel that
- 9:12Speaker 2: doesn't have a smell, but don't sue them. Should they
- 9:14Speaker 2: maybe let you know on the website?
- 9:16Speaker 3: Sure.
- 9:17Speaker 2: Maybe there's a sign, but I'm getting really bored with
- 9:20Speaker 2: the fact that we have to have, you know, 50
- 9:23Speaker 2: signs for every building. Every time you walk in somewhere,
- 9:28Speaker 2: it's got all these different descriptors of things that you
- 9:31Speaker 2: have to know. California Act says that they have this
- 9:34Speaker 2: substance that can cause cancer. We're getting to be a
- 9:40Speaker 2: very stupid society to be told every single thing in
- 9:43Speaker 2: our life. Handle is out until next week. And that
- 9:48Speaker 2: brings us to a discussion that, you know, on the
- 9:53Speaker 2: Fork Report. that I host on Saturdays, we've talked about
- 9:57Speaker 2: dining alone and you know, more and more people are
- 10:01Speaker 2: comfortable with dining alone. And I've remember times where I've
- 10:05Speaker 2: dined alone. Morton's was one of those places that I
- 10:09Speaker 2: could go no matter where I traveled to. They had
- 10:13Speaker 2: a Morton's, you know, Washington DC had one Las Vegas.
- 10:16Speaker 2: And if I was on a trip, for business, I'm
- 10:20Speaker 2: traveling alone usually. And they would have magazines and they'd say,
- 10:25Speaker 2: and they have your name and everything. If you're a
- 10:27Speaker 2: regular visitor, Mr. Svedra, would you like a, I see
- 10:30Speaker 2: that you are going to be dining alone tonight. Can
- 10:35Speaker 2: I start you off with a cocktail or whatever? And
- 10:37Speaker 2: they'd say, could I bring some magazines over? And one
- 10:41Speaker 2: of the coolest things I ever, ever received was one
- 10:44Speaker 2: of the staff coming by and the server and saying, hey,
- 10:48Speaker 2: do you mind if I make extra stops here just
- 10:51Speaker 2: to make sure that you're good? Because I was dining alone.
- 10:56Speaker 2: And I thought, wow, that's a pretty spectacular service. Say, hey,
- 11:00Speaker 2: I'm going to come by and visit a little more
- 11:01Speaker 2: than normal or something. Well, take that and multiply that
- 11:07Speaker 2: by a thousand, the thought of traveling alone. And I
- 11:10Speaker 2: don't mean just on a business trip. I mean, traveling
- 11:14Speaker 2: alone on purpose. And the tourism industry is, you know,
- 11:22Speaker 2: trying to figure out how to deal with a massive surge.
- 11:26Speaker 2: I mean, a pretty large one, 26% of travelers now
- 11:30Speaker 2: planning to travel alone. And there used to be these stories.
- 11:34Speaker 2: I remember my wife did this. I think she was
- 11:36Speaker 2: 20 something when she got out of college. She spent
- 11:40Speaker 2: weeks and weeks and weeks traveling through Europe by herself.
- 11:46Speaker 2: But she's nuts. She went to Morocco by herself a long,
- 11:52Speaker 2: long time ago when it was not really women didn't
- 11:55Speaker 2: travel through Morocco by themselves.
- 11:58Speaker 4: We just went to Morocco and I wouldn't go travel
- 12:00Speaker 4: by myself.
- 12:01Speaker 2: Oh, when did you go to Morocco?
- 12:04Speaker 4: When we went to Spain.
- 12:07Speaker 2: Oh, man, I love Morocco.
- 12:09Speaker 4: Yeah.
- 12:10Speaker 2: I love the people, the food.
- 12:11Speaker 4: It was great.
- 12:12Speaker 2: It's just so beautiful.
- 12:14Speaker 4: I still wouldn't do it by myself.
- 12:16Speaker 2: Yeah, and a lot of people don't think that's very smart.
- 12:19Speaker 2: My wife happens to be a lively spirit, very independent. Well,
- 12:29Speaker 2: used to be. Now we're just parents. But the thought
- 12:32Speaker 2: of that, I like that. I could do that. I
- 12:36Speaker 2: could travel alone. I think about that. Amy, have you
- 12:39Speaker 2: ever been to Disneyland alone?
- 12:41Speaker 4: Yeah, I don't like it.
- 12:43Speaker 3: No? No.
- 12:44Speaker 2: Do you get to pick up all your rides yourself
- 12:46Speaker 2: and what you eat and when you have to do whatever?
- 12:49Speaker 4: No, to me, Disneyland's a shared experience. And I don't travel.
- 12:55Speaker 4: I mean, I go places by myself, but I meet people. Like,
- 12:57Speaker 4: I fly up to see my friends in Portland and
- 12:59Speaker 4: that kind of stuff. But, yeah, I admire Tracy for
- 13:03Speaker 4: doing that. And I have a couple of friends who
- 13:06Speaker 4: have traveled by themselves on pretty big trips. Like, one
- 13:10Speaker 4: went to Germany for a couple of weeks.
- 13:11Speaker 3: Wow.
- 13:12Speaker 4: And I was so impressed that she did that. I'm
- 13:14Speaker 4: not comfortable doing that.
- 13:15Speaker 2: That is impressive. I think you're right. I think it
- 13:17Speaker 2: is impressive. And I think it takes a particular person,
- 13:20Speaker 2: but more and more people are doing it. Now you've
- 13:22Speaker 2: got the entire industry changing. Just like every time you
- 13:25Speaker 2: wake up and turn anything on, it's talking about protein
- 13:28Speaker 2: right now. You know why it's talking about protein so much?
- 13:30Speaker 2: Because everybody's on GLP-1s. And GLP-1s, you need to pack
- 13:35Speaker 2: that protein on. Otherwise, you're going to lose muscle mass.
- 13:38Speaker 2: It's the same regimen I'm under right now, having had
- 13:42Speaker 2: the bariatric sleeve surgery back in June. Just got to
- 13:49Speaker 2: pack that protein in. So this shift reflects a broader
- 13:53Speaker 2: culture change now. In 2025, you had 39.7 million Americans,
- 13:55Speaker 2: that's 29% of households, lived alone. That's up from 20%
- 13:56Speaker 2: in 1975 alone. So it more and more, I just
- 14:08Speaker 2: got a text from our buddy, Dave Coons from channel seven.
- 14:11Speaker 2: He said one of his favorite trips was a solo trip. Yeah,
- 14:16Speaker 2: I don't doubt that. I think that if you, if
- 14:18Speaker 2: you have that constitution in you, if you've have, you know,
- 14:25Speaker 2: if you like your own company, which I think is
- 14:27Speaker 2: a sign of health, if you like your own company
- 14:30Speaker 2: and spending time with yourself and exploring and being curious,
- 14:35Speaker 2: I think that it's a very healthy thing. But as
- 14:38Speaker 2: the travel industry is adapting, you got the tourist sector
- 14:43Speaker 2: now assuming, you know, it would assume double occupancy is
- 14:48Speaker 2: the default. Well, now they're charging a single supplement. So
- 14:52Speaker 2: when travelers book without a partner, they can get this
- 14:57Speaker 2: single supplement. This is... This now exists because fixed costs,
- 15:04Speaker 2: hotel rooms, things like that, you can get nailed. It's like, well,
- 15:08Speaker 2: I'm only sleeping for one and I'm only utilizing the one.
- 15:12Speaker 2: So they're looking now, these travel companies are looking to
- 15:15Speaker 2: see if there's a better way to adapt that for
- 15:18Speaker 2: those that are traveling.
- 15:19Speaker 4: I don't know.
- 15:20Speaker 2: It's a weird thing. You know, are we getting more
- 15:24Speaker 2: and more away from connecting? We talked about dinner parties tonight,
- 15:28Speaker 2: how dinner par today, rather how dinner parties at night
- 15:31Speaker 2: have gone the way of the Dodo bird. We've talked
- 15:34Speaker 2: about Waymo's, which don't have a driver to talk to.
- 15:38Speaker 2: It's like more and more, we're getting more separated from
- 15:41Speaker 2: each other. I suppose. Want to remind you it's time
- 15:44Speaker 2: for Dodgers playoff baseball tomorrow. You're back-to-back world champion Dodgers.
- 15:48Speaker 2: Take on the Braves in Atlanta for game three of
- 15:52Speaker 2: the National League Division playoffs with first pitch at three.
- 15:56Speaker 2: Brought to you by the Home Depot. Delivery that works
- 16:00Speaker 2: on your schedule. The Home Depot Pro. It's about time.
- 16:05Speaker 2: Love me some Home Depot. Probably hit it up today.
- 16:09Speaker 2: Also want to remind you if you are a senior
- 16:12Speaker 2: going to the senior day at the Aquarium of the
- 16:15Speaker 2: Pacific today, I would love to shake your hand. The tickets,
- 16:18Speaker 2: I think, are already sold out, but I will be
- 16:20Speaker 2: there sitting at a table. I think we're doing some giveaways,
- 16:24Speaker 2: and I'd love to shake your hand. So if you're
- 16:25Speaker 2: going to be out there today, please come by and
- 16:27Speaker 2: say hi to me. I'll be the evil egg, the
- 16:32Speaker 2: guy that looks like an evil egg with a hat on.
- 16:33Speaker 3: I do.
- 16:35Speaker 2: I kind of look like an evil egg with a
- 16:36Speaker 2: goatee and around. Anywho. Oh, and the black eye. I
- 16:40Speaker 2: have a black eye today, and I cut over my eye.
- 16:45Speaker 2: Long story. Some things never change, I suppose. I was like,
- 16:49Speaker 2: that's a segment. Let's do it. All right, Mr. Beast.
- 16:52Speaker 2: If you don't know who Mr. Beast is, he is
- 16:54Speaker 2: massive on YouTube. He's worth a ton of money. He
- 16:58Speaker 2: gives away a lot of money, a lot of philanthropy
- 17:01Speaker 2: as well. I've seen him multiple times on YouTube, but
- 17:05Speaker 2: he's a phenomenon. Well, he's partnered with James Patterson, of course,
- 17:09Speaker 2: the author, to persuade young people to read more. So
- 17:13Speaker 2: they have a new collaboration. The name of the book
- 17:16Speaker 2: is called The Most Dangerous Game And it is a
- 17:20Speaker 2: book that is specifically designed to hook young readers. And
- 17:24Speaker 2: I love that. I think that's fantastic. Finding a desire
- 17:29Speaker 2: to read is important. And I know some kids just don't.
- 17:33Speaker 2: I think if you probably looked at the numbers, girls
- 17:37Speaker 2: are probably more apt to want to read when they're
- 17:40Speaker 2: younger than boys. And I think finding that engagement is
- 17:45Speaker 2: a really neat thing so this is to get young
- 17:47Speaker 2: people to read and early reports say that it is
- 17:51Speaker 2: sparking interest there's a lot of kids online uh with
- 17:57Speaker 2: snapshots and the like like of them reading this and
- 18:01Speaker 2: it seems that james patterson one of the best-selling thriller
- 18:05Speaker 2: authors in history uh teamed up with the creator mr
- 18:08Speaker 2: beast uh whose name i had no idea was jimmy
- 18:12Speaker 2: donaldson You could not find a more generic name than that.
- 18:17Speaker 2: But they wrote The Most Dangerous Games. It was published
- 18:21Speaker 2: on the 1st, so it's out now. Book is blending
- 18:24Speaker 2: everything you love about Patterson, fast-paced, high-stakes, thriller, all those things,
- 18:31Speaker 2: with Mr. Beat's pop culture appeal. It's supposed to be
- 18:35Speaker 2: like a book that both adult readers and kid readers
- 18:38Speaker 2: would love. And the goal was to create a story
- 18:41Speaker 2: that could be, you know, the first book that they
- 18:44Speaker 2: ever read that they loved for young readers.
- 18:48Speaker 1: And Mr.
- 18:48Speaker 2: Beast's goal was to make reading fun, offering this great
- 18:54Speaker 2: narrative that's engaging, that's gripping, that's kind of based on
- 19:00Speaker 2: the way he paces his videos. And that his whole
- 19:03Speaker 2: thing is to hook you to the end of it
- 19:05Speaker 2: and make you engaged. And what a better way to
- 19:09Speaker 2: capture young folks Because the truth of the matter is
- 19:13Speaker 2: most of the conversations we've had this morning, most of
- 19:15Speaker 2: the stories we've talked about this morning have been based
- 19:19Speaker 2: on changes and adaptations to new wants and desires. And
- 19:24Speaker 2: books aren't old because it's an old method and medium
- 19:31Speaker 2: of importing ideas, storytelling, and all of that. It's old
- 19:35Speaker 2: because the styles have not changed maybe. And Mr. Beast being,
- 19:41Speaker 2: and any of these YouTubers that I watch, and some
- 19:44Speaker 2: of them I do, I like different types than that.
- 19:49Speaker 2: That's not my. if I watch MrBeast, it's going to
- 19:52Speaker 2: be because I'm sitting with my nine-year-old and he's interested
- 19:56Speaker 2: in it. But I like YouTube as it is engaging
- 19:59Speaker 2: for learning. I'm a really curious dude and I like
- 20:02Speaker 2: learning stuff any chance I get. So I watch a
- 20:06Speaker 2: lot of them that way, but they pace different, these
- 20:10Speaker 2: YouTube videos, different presenters or content creators, rather, they keep
- 20:19Speaker 2: you hooked from the thumbnail throughout the entirety of it
- 20:24Speaker 2: because they have to. They too are a slave to
- 20:27Speaker 2: the algorithm and trying to find a balance of great content,
- 20:31Speaker 2: but also pulling you along through the narrative, the story
- 20:36Speaker 2: that's going on and giving you a great picture. And
- 20:41Speaker 2: so I think that young people do like quicker pacing.
- 20:46Speaker 2: I see my son watching things sometimes and I'm like, dude,
- 20:50Speaker 2: slow down. Slow down. Because my biggest fear is that
- 20:55Speaker 2: he's going to get in that kind of snap frame
- 20:58Speaker 2: of wanting things so quickly. However, there's also on the
- 21:01Speaker 2: flip side of that, a natural change in the brain
- 21:05Speaker 2: and how the brain accepts information because he was brought
- 21:09Speaker 2: into this world where screens already existed. Computers were normal.
- 21:15Speaker 2: Streaming was normal. Having no commercials was normal, even though
- 21:19Speaker 2: most of the streaming services that promised us that in
- 21:22Speaker 2: the beginning have now gone back to commercials on these
- 21:27Speaker 2: streamers or you have to pay another tier. So putting
- 21:31Speaker 2: these things together is Pretty fascinating. The content hook in this,
- 21:37Speaker 2: the plot is focused on this $ 1 billion global competition,
- 21:42Speaker 2: but it's in dangerous environments. And this plays off of Mr.
- 21:45Speaker 2: Beast and the things that he does, because a lot
- 21:48Speaker 2: of them are these competitions and things are challenges. Challenges
- 21:52Speaker 2: are real big on social media and YouTube and the like,
- 21:58Speaker 2: but they're in these dangerous environments. And this is to
- 22:02Speaker 2: capture young people in the digital age, the digital world,
- 22:08Speaker 2: capture their attention, extra engagement. The launch included a real-world
- 22:12Speaker 2: 1 million skill-based contest tied to the book. And the
- 22:19Speaker 2: clues for that were hidden inside. And think about it.
- 22:23Speaker 2: That's engaging. That is engaging. There is, gosh, I don't
- 22:29Speaker 2: know if it's an attorney that puts the money up,
- 22:31Speaker 2: but there is someone in the Southland on Instagram that
- 22:37Speaker 2: hides wads of cash, if you haven't seen this, massive
- 22:41Speaker 2: wads of cash in local areas. So what they'll do
- 22:45Speaker 2: is it's a hyper-focused close-up on the cash being put
- 22:49Speaker 2: into a container somewhere underneath a streetlight or a trash
- 22:55Speaker 2: can or something. And then it pulls back for a minute.
- 23:00Speaker 2: As it pulls back, you have just a quick second
- 23:04Speaker 2: or so to look at the surroundings and guess where
- 23:08Speaker 2: it is and go out. And then it will tell you,
- 23:10Speaker 2: someone waits there until someone finds it, and they'll tell
- 23:13Speaker 2: you whether it was found or not. And it's fascinating.
- 23:15Speaker 2: But that is kind of capturing that energy in a book.
- 23:17Speaker 2: I'll be curious. The book, again, is named The Most
- 23:21Speaker 2: Dangerous Games. It's written by Mr. Beast, a.k.a. Jimmy Donaldson,
- 23:25Speaker 2: and James Patterson, best-selling thriller author. All right, stick around.
- 23:29Speaker 2: You've got Gary and Shannon coming up fresh off Friday's
- 23:34Speaker 2: show of all the beautiful air acrobats and the likes
- 23:39Speaker 2: they were watching. It was a really fun show to
- 23:41Speaker 2: listen to on Friday, and I'm sure they'll talk a
- 23:44Speaker 2: little bit about that when they come back in moments
- 23:47Speaker 2: from now. I'll catch you tomorrow morning at 6 right
- 23:51Speaker 2: after Wake Up Call with Amy King. This is KFI
- 23:54Speaker 2: Heard Everywhere on the iHeartRadio app.
- 23:57Speaker 1: You've been listening to The Bill Handel Show. Catch my
- 23:59Speaker 1: show Monday through Friday, 6 a.m. to 9 a.m. and
- 24:03Speaker 1: anytime on demand on the iHeartRadio app.