Dry If You Might

Uncanny Valley | WIRED · Jan 14, 2022 · 45m

Many people are taking a break from alcohol this month, a cultural moment that’s come to be known as Dry January. Beyond trends fueled by new year’s resolutions, however, the de-alcoholized drink has been enjoying a boom. Beverage brands and fancy bartenders are crafting complex virgin cocktails and beers in an effort to tantalize the tastebuds of sober folks, temporary teetotalers, and the generally alcohol-averse. But how do they actually devise these drinks? And how well do they hold up to our cultural expectations of what “drinking” should be?

This week on Gadget Lab, WIRED senior…