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The SONIC Way: Custom Drinks, Drive-Ins and Doing It Their Way
John Kelly, Brand President of SONIC Drive-In, joins Hospitality Hangout for a conversation about drinks, drive-in culture, nostalgia, technology, and why SONIC still feels different.
John talks about the power of SONIC’s beverage platform, from cherry limeades and Refreshers to dirty soda, SONIC ice, and more than a million drink combinations. He also gets into the SONIC Smasher, value, mobile ordering, SONIC Rewards, third-party delivery, and the role of drive-in stalls in creating a guest experience that still feels personal.
The episode also explores how SONIC is thinking about AI and…
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