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Portfolio Executive Podcast Series 2 Episode 1: Branding Like Dating
What if building a powerful brand was more like dating than marketing?
In this episode of the ‘Portfolio Executive’ hosts Gareth Wax and Valerie Merrill chat with Esther Stanton Gibbons, the creative force behind ‘Holy Custard’, to explore how emotional connection, authenticity, and storytelling shape unforgettable brands.
Esther shares the origin story of Holy Custard and reveals why branding isn’t just about strategy—it’s about making people feel something. From bold takes like “make them hate you, make them love you” to the idea that “people act because they feel,” this conversation dives…
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