Building Sustainable Hospitality with Marc Laros (The Usual Hotels)
In this episode of Pillow Talk Sessions, Marc Laros, CTO of The Usual Hotels, explains how sustainability, technology, and guest experience can be designed as one integrated operating system.
The Usual Hotels is building toward becoming Europe’s most sustainable hotel brand, targeting 20 hotels in five years. Rather than treating sustainability as a layer, the company embeds it into how hotels are built, operated, and measured.
At the same time, a flexible, API-driven tech stack and growing use of AI are transforming operations. From frictionless check-in to automated backend workflows…
The skinny
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