Latest / Mini Scroll / MINI SCROLL: Emergency Intercom leaves TMG, Marc Jacobs taps Nara Smith + Chantel Jeffries addresses Alissa Violet

Transcript

MINI SCROLL: Emergency Intercom leaves TMG, Marc Jacobs taps Nara Smith + Chantel Jeffries addresses Alissa Violet · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space every Monday
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  through Thursday. I'm your host, Lauren Meisner,
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  the founder of the youth digital media brand Centennial World.
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  You guys can probably always tell when I have like a founder
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  moment going on like a big meeting or something.
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  Today I'm actually in the middle of doing this big or like
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  attending this big marketing conference for MailChimp.
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  And I literally just like left left at lunch like Uber to the
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  office to do mini scroll on lunchtime because I'm in a
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  blazer. And when I do mini scroll in a
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  blazer, I can say it's my least favorite attire to do mini
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  scrolling because it feels way too corporate and weird to be
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  wearing a blazer. When I'm talking about the
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  topics that I talk about on this podcast.
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  It feels like inappropriate almost.
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  It's so weird. But anyways, welcome back to
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  mini scroll everyone. I hope you guys are having a
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  good start to the week. I'm having a pretty good start.
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  As I have grown more and more on YouTube in the last couple of
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  weeks, I've had more and more comments asking for time stamps.
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  stamp grind. It's actually like a running
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  inside joke with my audience that we had around this time
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  last year too, where everybody would be like, we need time
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  stamps. Please put time stamps.
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  And I'm like, I have had time stamps in the description of
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  every single video for years. There are time stamps.
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  Just open the description box and like my audience started
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  like mocking me and like making fun of it and like commenting it
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  as a joke because so many people would like go at me for time
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  stamps when they actually were there.
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  Anyways, that's a bit of a tangent, but please open the
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  description box because I always have time stamps.
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  All right, with that being said, let's get in to the news.
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  OK, so the first story that I have for you guys is that the
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  Emergency Intercom Podcast has announced that they are leaving
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  Kodico's podcast network amid his scandal.
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  So another major development in the Kodico situation Emergency
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  Intercom Podcast, which is part of Kodico and Noel Miller's Tiny
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  Meat Gang network has announced that they are planning to leave.
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  The podcast is hosted by Youtubers Anya Yumanzor and Drew
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  Phillips, who started the podcast in 2021 out of pandemic
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  boredom. Quote in Drew's words, the show
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  has a stream of consciousness vibe and while it's complete and
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  utter lack of structure would do most podcasts and and make it
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  impossible to sell to a production company.
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  Almost 60 episodes later Drew an Enya can't imagine doing things
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  any other way, reported Paper magazine in 2022.
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  So in May of this year 2024, Tube Filter reported that Tiny
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  Meat Gang had brought on Emergency intercom which was
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  previously self produced. Quote, TMG is the perfect fit
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  for us and yet and Drew said to Tube Filter, they understand our
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  vision and it's amazing working with a group of people that have
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  experienced the industry from the ground up.
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  It's ideal to be working with people that are genuinely funny
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  because it gets hard being the clowns all the time.
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  Plus they laugh at everything we say and that's the way to our
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  hearts. They were also aware of our
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  violent reactions to rejection, so maybe that helped.
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  OK, so people were really excited that Enya and Drew got
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  this deal with Tiny Meat Gang because I guess they've been
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  talking about how they wanted to level up their production
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  quality and their set. And obviously now being signed
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  with Tiny Meat Gang, it kind of gave them that opportunity.
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  So they got the set that they wanted and their production
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  really amped up. And this was only just a couple
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  of months ago, but obviously amid all the Kodico stuff,
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  people were I I never saw anybody say like, I can't
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  believe, you know, what are they going to do?
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  I just saw people be like, I feel really bad for them because
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  they just with them like, how are they going to navigate this?
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  Do you think that they'll be able to leave?
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  Because obviously who knows what the contracts.
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  So a couple of days ago, Emergency Intercom posted on
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  Instagram and they wrote, hey, everyone, we wanted to make a
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  post to express that we are moving the podcast to be
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  produced independently by us. So in the meantime, no episode
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  this week while we figure out the best plan forward.
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  Thank you for your understanding and patience, Enya and Drew.
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  So, yeah, it's not looking great.
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  I think as Cody loses business opportunities, yeah, he's he's
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  going to have to address it like, and mainstream media has
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  been covering this everywhere now it's picked up so much.
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  So we'll have to see. All right, the next story that I
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  have for you guys is that Marc Jacobs has tapped Nara Smith in
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  their latest content collab. So in another UGC win for Marc
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  Jacobs, the brand is making waves in its latest
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  collaboration with fake trad wife queen Nara Smith.
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  And when I say trad wife, Please note that I said fake.
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  That has been a point of contention on my channel, that
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  whole deep dive that I did into trad wives and our obsession
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  with trad wife content. And I used Nora Smith in the
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  title and in the example, and the amount of comments that I've
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  received, it's giving, like, time stamps of people being
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  like, this is ridiculous. She's not a trad wife.
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  I literally put fake trad wife in the title.
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  OK, Fake trad wife. OK.
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  So in the video that Marc Jacobs posted, it basically looks like
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  a typical Nara Smith video where she starts mixing ingredients.
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  So she's mixing flour, egg, water and red food coloring from
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  scratch. And then she starts kneading the
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  dough and then the red dough turns into this tiny little baby
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  Marc Jacobs out. And then she puts that in the
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  oven and then she pulls it back out after it's quote UN quote
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  baked and it comes out like a full size red Marc Jacobs tote.
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  And then she puts it on. It's so good.
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  It's exactly what UGC content for a brand should be or just in
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  general, like what a brand collaboration should be.
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  It's so seamless. It's literally perfect.
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  It's like thinking outside the box, but it's still so in the
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  realm of the content that she posts.
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  And this collaboration is being praised everywhere.
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  And I know that Marc Jacobs, their TikTok is very buzzy right
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  now anyways. So people are, you know, there's
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  a lot of eyes on it to begin with, but no, people are like,
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  this is genius. This is so funny.
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  This is perfect. And I think Nara is a bit
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  divisive or like, controversial. And so I do think a lot of
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  brands would be worried about aligning themselves with her
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  because there are a lot of questions about like, is she a
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  trad wife? The ethics of creating trad wife
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  content, You know what being a trad wife actually means, the
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  kind of political association with being a trad wife because
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  there's a very big difference between being like a stay at
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  home wife and mother and being like a quote UN quote trad wife.
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  Like what that label means. And I love it because it shows
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  that Marc Jacobs again, just like gets it.
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  Like they get it, but they also understand who they're working
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  with and they understand the online like creator ecosystem
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  and where Nara fits in with that.
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  And they're not worried because obviously if there's ever any
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  blowback, well, they know it's not valid blowback because she's
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  actually not like, a real trad wife.
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  Just another win for the Marc Jacobs TikTok team.
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  OK. And the last story that I have
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  for you guys, this is kind of a long one, but Chantelle Jeffries
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  has addressed the demise of her friendship with Alyssa Violet.
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  This is such a throwback for real.
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  So for years, fans have been questioning what happened in the
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  friendship between influencers Chantelle Jeffries and Alyssa
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  Violet. And now, off the back of
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  Alyssa's drama with Tana Mojo last week, Chantelle has spoken
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  out against her ex friend. So Chantelle said that she was
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  being asked in her comments and DMS constantly over the last few
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  days to address Alyssa and like talk about what happened between
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  her and Alyssa after Alyssa made a video dragging Tana Mojo for
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  constantly making fun of Jason Nash.
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  OK, you got it. All the players involved.
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  So Tana and Brooke called out Alyssa on their podcast last
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  week, saying that defending Jason Nash is not the hill to
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  die on and that Alyssa just wants to keep using David
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  Dobrik's pool, which is why she's defending Jason.
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  And they basically just painted this picture of Alyssa as like,
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  not a great friend. And so I think because of
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  everything that happened with like, Tana and Brooke and them
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  being so open on their podcast about how they felt about
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  Alyssa, this LED fans to go to Chantelle because Alyssa has
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  told her side of the story, quote, UN quote in her, you
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  know, kind of friendship breakdown between herself and
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  Chantelle, but Chantelle has never talked about it.
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  And Chantelle and Alyssa were such public friends.
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  So people were like, oh, Chantelle will be able to give
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  us like the insight that we actually need.
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  So in her video, Chantelle actually didn't really say very
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  much. She basically said that her
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  friendship with Alyssa ended because of Alyssa's actions and
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  she said that she finds it ironic that Alyssa would go on
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  TikTok and call Tana out for bullying quote UN quote.
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  Jason Nash when Alyssa apparently made a TikTok
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  insinuating Chantelle hooked up with Alyssa's ex, which led to
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  Chantelle being bullied and harassed online.
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  Chantelle said she also had to block Alyssa because Alyssa
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  started bullying her little sister, like Chantelle's little
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  sister. But yes, like I said, Alyssa has
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  spoken out. So this was Alyssa story.
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  So in September 2022, Alyssa actually addressed her falling
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  out with Chantelle on the Good Boys podcast, and she revealed
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  why she's no longer friends with Chantel.
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  So for context, the two of them became friends in the LA
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  influencer world. Alyssa moved to Los Angeles to
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  join the Team 10 house in 2016. When Alyssa made her tumultuous
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  exit from the collective in February 2017, she moved into
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  another creator house, the Clubhouse, which was like yeah,
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  in LA creator mansion with her then boyfriend Faze Banks and
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  YouTube rice gum. It was in this house where
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  Chantel and Alyssa met because and tell was one of Rice Gums
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  mutual friends. The pair immediately hit it off
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  and even moved in together following Alyssa breakup with
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  Phase Banks in 2019 along with model Cindy Kimberly AKA Wolfie
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  Cindy. So this house, these were like
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  Instagram models, you know, they had a lot of followers, a lot of
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  clout. People loved following all of
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  their friendship, but it all came to this like mysterious end
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  when Alyssa and Chantelle unfollowed each other at some
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  point between late 2020 and early 2021.
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  And then Alyssa released a tick tock, which I believe is the
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  tick tock that Chantelle was referenced saying indirectly
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  shading Chantelle. Basically a featured text that
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  said when you hear their version of why you aren't friends
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  anymore. And then Alyssa further said
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  tell the truth in the caption. So commenters immediately
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  assumed the tick tock was about Chantelle specifically accusing
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  Chantelle of sleeping with Alyssa ex phase Banks.
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  Chantelle attempted to put these rumors to rest, commenting on
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  the post saying LMAO I did not hook up with Banks.
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  In October 2021, Alyssa confirmed that she was no longer
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  friends with Chantelle on the BFF podcast.
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  So Fast forward to September 2022 and Alyssa went on the Good
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  Boys podcast and they basically asked her if she is still
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  friends with Cindy or Chantelle and Alyssa explained that she is
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  on good terms with Cindy and about Chantelle, she said I
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  think when Chantelle comes into play she has a sway over people.
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  She can kind of like take people under her wing.
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  She alluded to Chantelle being manipulative, saying if
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  Chantelle was like the sky is purple, people will be like,
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  whoa, the sky is purple. So this analogy took off and
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  people started flooding Chantelle's comments section
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  with the sky is purple jokes in support of Alyssa, which
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  obviously then was kind of like cyberbullying round two.
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  I guess that Chantelle feels like was brought on by stuff
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  that Alyssa has said about her online.
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  So that is the whole breakdown. I know in that Good Boys
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  podcast, Alyssa also said that one day she will be friends with
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  Chantelle again and that like Friendship Fallouts just kind of
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  happened and like then they can come back around.
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  But based on Chantelle's post from a couple days ago, there's
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  just, I don't think there is ever a world where we will see
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  it. Chantelle Jeffries and Alyssa
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  Violet being friends again. Anyways guys that's it for Mini
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  Scroll today. Thank you so much for listening.
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  Please remember to rate, review and subscribe.
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  Please subscribe to YouTube. I am really trying to get to 5K
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  by the end of the week. I love you guys and I will talk
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  to you guys tomorrow. Bye.