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127. The Power of Success Stories (with Dana Owens)
127. The Power of Success Stories (with Dana Owens)
Dana Owens is the founder of Next Level Copy, Inc. After more than two decades of writing copy in all of its many forms, Dana now specializes in her biggest copy passion: case studies. She conducts juicy client interviews and writes from a story-based approach to make the case studies she creates compelling, engaging, and highly effective at closing sales. She believes there’s not a business on the planet that can’t benefit from sharing the stories of their clients’ success — as well as a business owner who can’t reap the benefits of…
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