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The Ciroc Explosion: How Sales Skyrocketed 4,000% in Just Seven Years! · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: I've listened to a lot of your stuff, and he
• 1:01
  Speaker 3: was like, Yo, you've been an entrepreneur.
• 1:03
  Speaker 2: Since you were born.
• 1:04
  Speaker 3: Yeh, the thing you've wanted to do so much, So
• 1:06
  Speaker 3: PM I was that you already had that vision drawn up,
• 1:09
  Speaker 3: or as you were doing the Street Team and you
• 1:11
  Speaker 3: were like, you know what, I got this thing that
• 1:12
  Speaker 3: I think I want to do or had that been
• 1:14
  Speaker 3: something that you would originally plan.
• 1:17
  Speaker 4: Well you got a one hundred percent right. I've always
• 1:20
  Speaker 4: been an entrepreneur. I was that kid who was washing cars,
• 1:22
  Speaker 4: I was doing any packing bags. I was doing anything
• 1:26
  Speaker 4: and everything I could do. But this is you know,
• 1:29
  Speaker 4: when you really good at what you do, like when
• 1:32
  Speaker 4: you and I told y'all like I was brutal, like
• 1:36
  Speaker 4: I was a beast. And while I was working these
• 1:41
  Speaker 4: records and we was coming up with these incredible marketing campaigns,
• 1:47
  Speaker 4: I was doing it for Bad Boy, but I started
• 1:50
  Speaker 4: to get calls from corporate brands and they wanted to
• 1:54
  Speaker 4: know like who is like who's behind this, like who's
• 1:58
  Speaker 4: executing this? And I started to pick up these accounts
• 2:01
  Speaker 4: on the side and at the time, and it's funny
• 2:07
  Speaker 4: because you know, sometimes we tell people to go out there,
• 2:10
  Speaker 4: jump out the window, better on yourself. I was making
• 2:13
  Speaker 4: more money on the side than I was making on
• 2:15
  Speaker 4: my salary, and I was still scared to leave and
• 2:17
  Speaker 4: put my resignation in. So it was just one of
• 2:21
  Speaker 4: those things. It was a natural evolution. I was always
• 2:23
  Speaker 4: a hustler, but at the time I was keeping it
• 2:26
  Speaker 4: on the low. I had to hide all of the
• 2:28
  Speaker 4: side work that I was doing.
• 2:30
  Speaker 2: The boss find out I ain't paying you no more.
• 2:33
  Speaker 5: So as far as building a marketing firm, how does
• 2:35
  Speaker 5: that work, as far as like you just working account
• 2:38
  Speaker 5: by account or do you have like one big account
• 2:40
  Speaker 5: that's kind of like carrying you over for the for
• 2:43
  Speaker 5: the for the time frame, because that can seem like
• 2:45
  Speaker 5: a pretty stressful situation, right, It's like being an.
• 2:47
  Speaker 4: Entrepreneurs is a pretty stressful situation.
• 2:50
  Speaker 2: They all know that.
• 2:52
  Speaker 4: So yeah, now you it comes both ways. To answer
• 2:55
  Speaker 4: your question, you get your retainer accounts. If you're blessed
• 2:58
  Speaker 4: and lucky enough in some of it, you you it's
• 3:02
  Speaker 4: account by account. Like you know, it might be brands
• 3:05
  Speaker 4: out there that are launching new campaigns and they just
• 3:08
  Speaker 4: need somebody to execute it. They need somebody to come
• 3:11
  Speaker 4: in with fresh new ideas and it's just for this launch.
• 3:16
  Speaker 4: You know. It might be for you know, uh, the
• 3:19
  Speaker 4: Christmas season October, November, December, or it might be the
• 3:22
  Speaker 4: launch of these new sneakers or McDonald's decides that they
• 3:26
  Speaker 4: come out. They have a new campaign. We just wanted
• 3:28
  Speaker 4: for the next six months. So you're good. So you
• 3:32
  Speaker 4: always are juggling accounts.
• 3:33
  Speaker 5: What was your favorite what's your highlight of your marketing?
• 3:39
  Speaker 4: Two to come to mind off the rip number one
• 3:44
  Speaker 4: the voter dot campaign of uh that was a big four.
• 3:49
  Speaker 3: I had that shirt and definitely had that shirt.
• 3:52
  Speaker 5: That was a big one.
• 3:52
  Speaker 4: Yeah, and and and I'm the man behind it, Like
• 3:57
  Speaker 4: that was Puff's brain chilt for for one hundred percent.
• 4:00
  Speaker 4: We we were the executors on the streets one you
• 4:03
  Speaker 4: were saying, and then it was the Sarraq Boys. It
• 4:06
  Speaker 4: was it was you know, creating that program.
• 4:10
  Speaker 5: Oh so you so Nick Storm you worked with Nick Storm?
• 4:13
  Speaker 2: Or that.
• 4:16
  Speaker 6: I saw that show? So I do watch you while
• 4:27
  Speaker 6: you no, no shout out to Nick.
• 4:31
  Speaker 4: Here's here's the reel.
• 4:32
  Speaker 2: Right, that's what I got.
• 4:36
  Speaker 3: You know what, like he's all he's I think he's
• 4:39
  Speaker 3: the first, maybe the only right to bring his own
• 4:41
  Speaker 3: wide glasses start.
• 4:43
  Speaker 4: No niggas dope, nickas dope, niggas dope.
• 4:48
  Speaker 2: But the the.
• 4:52
  Speaker 4: Here's here's the birth of the Sack Boys. Right, I
• 4:55
  Speaker 4: got a call before Sarraq was what y'all know what
• 4:58
  Speaker 4: to be So Rock was selling something like forty thousand cases.
• 5:05
  Speaker 2: You know.
• 5:06
  Speaker 4: I went up to the very first meeting with Puff
• 5:08
  Speaker 4: and a woman named Jackie Lee, who deserves her credit.
• 5:10
  Speaker 4: She was working at Diagio and she was the one
• 5:14
  Speaker 4: who had the out of the box thought that, yo,
• 5:19
  Speaker 4: we should bring somebody in that is on the level
• 5:23
  Speaker 4: of a diddy and have him put his muscle behind
• 5:27
  Speaker 4: this brand. And Puff went in And.
• 5:31
  Speaker 3: This episode is brought to you by P and C Bank.
• 5:34
  Speaker 3: A lot of people think podcasts about work are boring,
• 5:37
  Speaker 3: and sure they definitely can be, but understanding a professionals
• 5:41
  Speaker 3: routine shows us how they achieve their success little by little,
• 5:44
  Speaker 3: day after day. It's like banking with P and C Bank.
• 5:48
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• 5:51
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  Speaker 3: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly
• 6:03
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  Speaker 3: the PNC Financial Service Group, Inc. P and C Bank
• 6:09
  Speaker 3: National Association member fdic Erners. What's up you ever walk
• 6:16
  Speaker 3: into a small business and everything just works like. The
• 6:19
  Speaker 3: checkout is fast, the receipts are digital, tipping is a breeze,
• 6:23
  Speaker 3: and you're out the door before the line even builds
• 6:26
  Speaker 3: odds are they're using Square. We love supporting businesses that
• 6:30
  Speaker 3: run on Square because it just feels seamless. Whether it's
• 6:33
  Speaker 3: a local coffee shop, a vendor at a pop up market,
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• 6:39
  Speaker 3: easy for them to take payments, manage inventory, and run
• 6:42
  Speaker 3: their business with confidence, all from one simple system. If
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  Speaker 3: Let's Square handle the back end so you can keep
• 7:18
  Speaker 3: pushing your vision forward.
• 7:21
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:25
  Speaker 1: in Massachusetts. An MS thirteen gang member from al Salvador
• 7:29
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 7:33
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 7:37
  Speaker 1: some of the heinous migrant criminals caught because of President
• 7:41
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 7:45
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 7:50
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 7:53
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 7:57
  Speaker 1: are here illegally, your next will be fine nearly one
• 8:01
  Speaker 1: thousand dollars a day, imprisoned and deported, you will never return.
• 8:06
  Speaker 1: But if you register using our CBP home app and
• 8:09
  Speaker 1: leave now, you could be allowed to return legally. Do
• 8:12
  Speaker 1: what's right. Leave now. Under President Trump, America's laws, border
• 8:17
  Speaker 1: and families will be protected.
• 8:19
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 8:22
  Speaker 4: Deal was done and I'll never forget Puff called me.
• 8:24
  Speaker 4: It was five am. He was in Miami crib and
• 8:28
  Speaker 4: he woke me up and he you know, he was
• 8:31
  Speaker 4: doing what he'd do.
• 8:33
  Speaker 2: Prays yo.
• 8:35
  Speaker 4: This one can change all our lives. Playboy like listen,
• 8:39
  Speaker 4: man like like I need you And this is exact words, Yo,
• 8:43
  Speaker 4: I need you to put that brilliant market and brain
• 8:45
  Speaker 4: in yours to work, man, like this can this can
• 8:48
  Speaker 4: be the one that set us up for life. And
• 8:53
  Speaker 4: I had to sit and I had to think, what
• 8:58
  Speaker 4: can we do that would be effective? And here's a deal, right,
• 9:05
  Speaker 4: people know sirrok now, but phonetically try sounding out C
• 9:12
  Speaker 4: I R O C like. I was taking this to
• 9:15
  Speaker 4: people in the hood and influencers and people was like
• 9:19
  Speaker 4: karate Like people didn't even know how to pronounce it.
• 9:22
  Speaker 4: So there was certain hurdles we had to come over.
• 9:25
  Speaker 4: And then I had the thought process of or you know,
• 9:32
  Speaker 4: it's just one of those moments man, where you're like, Yo,
• 9:35
  Speaker 4: it's the DJs. You know, my whole career had been
• 9:39
  Speaker 4: working with the DJs, and and that's why you gotta
• 9:42
  Speaker 4: trust this process, man, you have to trust the process.
• 9:46
  Speaker 4: I was a dude who didn't even want to work
• 9:48
  Speaker 4: with the DJs. Puff and half Pierre told me, you're
• 9:53
  Speaker 4: taking this job. You have to be the guy who
• 9:57
  Speaker 4: runs Mike Show. That's what they said. Like when my
• 10:00
  Speaker 4: man Malcolm Miles left the company, they made me run
• 10:03
  Speaker 4: and it was the best thing that ever happened. To
• 10:04
  Speaker 4: me because I built these these incredible relationships with all
• 10:08
  Speaker 4: of these different DJs around the country. And when I
• 10:11
  Speaker 4: started to think about it, I say, Yo, you know what,
• 10:14
  Speaker 4: we don't even need to go far from home. The
• 10:18
  Speaker 4: DJs are in the clubs, and what do they sell
• 10:22
  Speaker 4: in the clubs? Liquor. The DJs are on the radio,
• 10:27
  Speaker 4: and they're shouting stuff out all day every day in
• 10:31
  Speaker 4: between the hottest records. So I started to put together
• 10:36
  Speaker 4: the hottest DJs around the country. And I didn't come
• 10:42
  Speaker 4: up with the names rock boys. I don't know who
• 10:44
  Speaker 4: came up with it, but and I think it was
• 10:47
  Speaker 4: Puff who came up with it, But it was me,
• 10:50
  Speaker 4: he said, who he say, came up with it? J
• 10:54
  Speaker 4: came up?
• 10:54
  Speaker 2: Yeah, that's right at the video shoot.
• 10:58
  Speaker 4: Yeah. But but put that DJ crew together is what
• 11:02
  Speaker 4: really took us over the top because it was a
• 11:04
  Speaker 4: way to bring the brand into people's lifestyles in the
• 11:11
  Speaker 4: most seamless, the most like. It just was easy, and
• 11:17
  Speaker 4: I hand picked every DJ, and I wanted to make
• 11:20
  Speaker 4: the program aspirational. So if you became a Sarah Boy,
• 11:25
  Speaker 4: that meant you made it you. Yeah, you got to
• 11:27
  Speaker 4: stamp like I had DJs all over the world, like
• 11:30
  Speaker 4: can I be a Sarah? No, you cannot get to
• 11:33
  Speaker 4: work like like seriously. And it's funny because we talked
• 11:36
  Speaker 4: about self right. Self is a dude I've been knowing
• 11:39
  Speaker 4: since he was a young buck like like, and I
• 11:41
  Speaker 4: used to always tell self because Self used to always
• 11:44
  Speaker 4: want records, and I used to be like yourself, like
• 11:47
  Speaker 4: you're not urgent, like I'm giving this record to clue,
• 11:51
  Speaker 4: like I'm giving this record. Yeah, and here tell you
• 11:55
  Speaker 4: and I and it and it, and it made my
• 11:57
  Speaker 4: heart feel good when went when when Self went so
• 12:02
  Speaker 4: freaking odd and he had this city, New York City
• 12:05
  Speaker 4: on fire, wasn't a club you can go to without
• 12:08
  Speaker 4: self breaking records. And I'll never forget the call and
• 12:12
  Speaker 4: being like, Yo, come up here, I got a record
• 12:15
  Speaker 4: for you. Nobody else got it, your urgent playboy having
• 12:19
  Speaker 4: self be as a rock boy. That's you.
• 12:23
  Speaker 5: Remember what record it was?
• 12:24
  Speaker 4: I don't even remember. I just remember being so happy
• 12:28
  Speaker 4: to tell him, like, Yo, you made it like you official.
• 12:31
  Speaker 7: Net my graduates from my school being forced back drop
• 12:38
  Speaker 7: Drop Mike drop bad Drop.
• 12:52
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 12:55
  Speaker 1: in Massachusetts, an MS thirteen gang member from l Salvador
• 12:59
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 13:04
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 13:08
  Speaker 1: some of the heinous migrant criminals caught because of President
• 13:11
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 13:15
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 13:20
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 13:23
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 13:27
  Speaker 1: are here illegally, your next you will be fine nearly
• 13:31
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 13:35
  Speaker 1: never return. But if you register using our CBP home
• 13:38
  Speaker 1: app and leave now, you could be allowed to return legally.
• 13:42
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 13:47
  Speaker 1: border and families will be protected.
• 13:50
  Speaker 2: Sponsored by the United States Department of Homeland Security.