The Number You Already Own

From Stalled to Scaling · Oct 13, 2026 · 7m · transcript

Three in four customer programs start from a score and hope it leads somewhere. The ones that can prove business results start with a financial number the business already owns and work backward. This is the first of four episodes on the actions from Do B2B Better, starting with pointing the flywheel. Your assignment is to put the financial number you're accountable for next to your program's headline number and see whether you can draw a line between them.