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How Leaning into Expertise Turned One Retailer Around
In this episode of the Resilient Retail Game Plan, I sit down with Daniella Raffa, founder of Mama Shack, to discuss her journey from product designer to successful entrepreneur in the baby essentials market.
Daniella shares her story of identifying a gap in the market for stylish and practical baby products, leveraging her background in product development and design to build her business. We delve into the growth and evolution of Mama Shack, the challenges of fulfillment, and the importance of knowing your strengths and when to outsource tasks.
With valuable insights into scaling a product…
The skinny
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