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How Wendy's Used Fake Twitter Beef as Marketing
In this episode of Marketing Made Simple, Lucas and Luna break down how Wendy's turned its Twitter account into a marketing powerhouse by roasting competitors and engaging in fake beef. They trace the strategy from a single 2017 tweet to a multi-million-dollar engagement machine, and discuss why the approach works without alienating customers. Along the way, they touch on brand voice, risk, and the line between funny and offensive. If you've ever wondered how a fast-food chain became a social media legend, this one's for you.
#Wendys #SocialMediaMarketing #BrandVoice…
The skinny
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