Jew Don't Belong
Does Judaism need a rebrand? In the wake of Oct. 7—against a backdrop of rising Jew hatred, rampant anti-Zionism and more antisemitic conspiracy theories than ever before—some would argue we do.
It's through that lens that Avi and Phoebe have noticed a number of organizations shift their marketing strategies. Speaking to the broader public, we've seen JewBelong, once a quirky series of hot-pink billboards spouting pithy lines about Jewish inclusion, suddenly start shouting increasingly aggressive slogans about gas chambers and Hamas. Meanwhile, the Foundation to Combat Antisemitism, founded…
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