Curiosity Marketing That Pulls People In - With Emily Aborn

Plan Like A Boss | Planning, Productivity, and Strategy for Entrepreneurs · Oct 22, 2026 · 32m · transcript

Your best marketing might not need louder claims, daily reels, or a harder pitch. It might need one thing: curiosity. I’m joined by copywriter Emily Aborn to unpack how curiosity marketing works, why it feels so much more human than “convince and convert,” and how a small shift in what you say and how you say it can keep the right people reading, listening, and reaching out.

We get practical about content strategy and social media marketing without the overwhelm. Emily shares how to find the sweet spot between too much information and not enough, why jargon quietly kills engagement, and how…