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Podium.me Youth Stories and VRT's AI Labeling Collaboration · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech Daily Podcast, powered by artificial intelligence.
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  This is episode number 472.
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  I'm Marguerite Clark, and today we're diving into the world of audio innovation.
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  Here's what's on the docket: Encouraging audio without boundaries, and VRT's introduction of
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  artificial intelligence labels in broadcasts to flag synthetic content.
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  In an age dominated by visual media, Podium.me, founded by Camilla Byk, champions audio
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  storytelling for youth under 25.
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  Following the 2012 London riots, Byk realized young voices were missing in media.
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  Podium.me encourages young people to pitch personal stories or interviews, fostering a
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  platform that values authenticity over visuals.
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  This initiative has become a launchpad for careers in journalism and highlights the power
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  of audio to connect and empower the next generation.
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  VRT, the Dutch-language public broadcaster in Flanders, has begun labeling content in its
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  broadcasts when images or audio are created or modified using artificial intelligence.
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  This initiative aims to signal when people, objects, or events have been generated or
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  altered, enhancing transparency for audiences.
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  VRT is one of the first broadcasters in Europe to introduce such labeling, which aligns with
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  its mission to maintain trust and clarity in the digital era.
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  As part of a broader artificial intelligence strategy, VRT's labeling system is introduced
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  ahead of the European Union’s AI regulatory framework.
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  The broadcaster collaborates with Play and VTM to ensure a consistent approach across public
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  and commercial channels.
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  This move is seen as a proactive step to address concerns about deepfake content and to
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  support media literacy, balancing innovation with audience trust.
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  That wraps up today's episode of the RedTech Daily Podcast.
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  For more detailed insights into these stories and more, visit our website at redtech.pro.
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  I'm Marguerite Clark, and thank you for tuning in.
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  We'll catch you in the next episode.
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  Have a great day!