Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How LEGO Built a Comeback from the Brink of Bankruptcy
In episode 152 of The Pivot Podcast, Lucas and Luna dissect one of the most dramatic turnarounds in modern business history: LEGO's near-collapse in 2003 and its subsequent revival. With the company losing about $800,000 a day and on the verge of bankruptcy, new CEO Jørgen Vig Knudstorp slashed product lines, sold off theme parks, and refocused on the core brick. But the real pivot wasn't just operational—it was strategic. LEGO redefined its mission around 'systematic creativity' and turned to co-creation with its most passionate fans. The hosts explore how the company…
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