"Wo liegt Abu Dhabi?"
From hospitality to high-tech: what do 12 years of working in hospitality, e-commerce, electronics, teach you about building a business that truly understands its customer?
In this episode of Retail Re:Mix Stories, we sit down with Sabrina Würfel, Head of Direct to Consumer (D2C) Business at Samsung Gulf Electronics who went from semi-professional figure skating to an early-2000s internship answering car repair questions for a secondhand dealer's online community, to running e-commerce for a 200-year-old German hotel, to building Samsung's D2C business from scratch in a region she'd never set…
The skinny
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