New Business, 70% Margins, 0 Customers. What Now? - Live Business Breakthrough |Contractor Secrets
Jonathan just launched a permanent lighting business. He has one client, a deposit in the bank, and 90 days to hit three installs a week.
In this Business Breakthrough episode, Tanner Mullen coaches Jonathan through the launch of Epic Light, a permanent LED lighting company with 50 to 70 percent margins in a category almost nobody has figured out how to market.
The problem: permanent lights are 90 percent want and 10 percent need. Nobody is searching "permanent light installer near me." And every prospect is thinking the same thing you are about to hear Jonathan struggle to answer on camera…
The skinny
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