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Drive Engagement With 8 Types Of Programming · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  Most
• 0:00
  people
• 0:00
  are
• 0:01
  not
• 0:01
  experimenting
• 0:02
  enough
• 0:02
  with
• 0:03
  their
• 0:03
  programming.
• 0:04
  We
• 0:05
  need
• 0:05
  both
• 0:06
  ritual
• 0:06
  and
• 0:07
  variation.
• 0:07
  And
• 0:08
  this
• 0:08
  is
• 0:08
  where
• 0:08
  people
• 0:09
  get
• 0:09
  really
• 0:09
  hung
• 0:09
  up.
• 0:10
  So
• 0:10
  for
• 0:10
  example,
• 0:11
  we'll
• 0:11
  say
• 0:11
  like,
• 0:12
  okay,
• 0:12
  every
• 0:12
  month
• 0:13
  we
• 0:13
  have
• 0:13
  two
• 0:14
  coaching
• 0:14
  calls,
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  or
• 0:15
  we
• 0:15
  have
• 0:16
  four.
• 0:16
  We
• 0:16
  have
• 0:16
  a
• 0:16
  coaching
• 0:17
  call
• 0:17
  every
• 0:17
  single
• 0:17
  week,
• 0:18
  or
• 0:18
  we
• 0:18
  have
• 0:18
  an
• 0:19
  event
• 0:19
  every
• 0:19
  week,
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  something
• 0:20
  like
• 0:20
  this,
• 0:20
  right?
• 0:21
  And
• 0:21
  one
• 0:21
  of
• 0:21
  the
• 0:22
  problems
• 0:22
  is
• 0:22
  like
• 0:22
  in
• 0:22
  the
• 0:23
  marketing
• 0:23
  aspect,
• 0:23
  like
• 0:24
  on
• 0:24
  our
• 0:24
  sales
• 0:24
  pages,
• 0:24
  we
• 0:25
  are
• 0:25
  way
• 0:25
  too
• 0:25
  specific.
• 0:26
  We
• 0:26
  say
• 0:26
  you're
• 0:27
  going
• 0:27
  to
• 0:27
  get
• 0:27
  a
• 0:27
  Q
• 0:27
  and
• 0:27
  a
• 0:28
  call,
• 0:28
  a
• 0:29
  mindset
• 0:29
  coaching
• 0:29
  call,
• 0:30
  a
• 0:31
  train,
• 0:31
  a
• 0:32
  guest
• 0:32
  expert
• 0:32
  led
• 0:33
  training.
• 0:33
  And
• 0:34
  we're
• 0:34
  just
• 0:34
  like
• 0:34
  very
• 0:35
  prescriptive
• 0:36
  about
• 0:36
  what
• 0:37
  the
• 0:37
  members
• 0:37
  are
• 0:38
  going
• 0:38
  to
• 0:38
  get
• 0:38
  when
• 0:38
  they're
• 0:38
  a
• 0:38
  member.
• 0:39
  And
• 0:39
  I
• 0:39
  understand
• 0:39
  wanting
• 0:40
  to
• 0:40
  say
• 0:40
  like,
• 0:40
  hey,
• 0:40
  here's
• 0:41
  what
• 0:41
  you
• 0:41
  can
• 0:41
  expect
• 0:42
  and
• 0:42
  hello,
• 0:43
  like
• 0:43
  I
• 0:43
  love
• 0:43
  talking
• 0:43
  about
• 0:44
  setting
• 0:44
  expectations.
• 0:45
  It's,
• 0:45
  it's,
• 0:46
  it's
• 0:46
  very
• 0:46
  important.
• 0:47
  But
• 0:47
  we
• 0:47
  can
• 0:47
  set
• 0:47
  expectations
• 0:48
  by
• 0:48
  saying
• 0:49
  we
• 0:49
  have
• 0:49
  events
• 0:50
  every
• 0:50
  month.
• 0:50
  We
• 0:51
  have
• 0:51
  events
• 0:51
  every
• 0:51
  month.
• 0:52
  Here
• 0:52
  is
• 0:52
  an
• 0:52
  example
• 0:52
  of
• 0:53
  a
• 0:53
  calendar
• 0:53
  for
• 0:53
  next
• 0:54
  month
• 0:54
  and
• 0:54
  what
• 0:54
  we're
• 0:54
  doing
• 0:54
  next
• 0:55
  month.
• 0:55
  We
• 0:56
  have
• 0:56
  events
• 0:56
  every
• 0:56
  month
• 0:57
  and
• 0:57
  here
• 0:57
  is
• 0:57
  an
• 0:58
  example
• 0:58
  of
• 0:59
  three
• 0:59
  of
• 0:59
  our
• 1:00
  most
• 1:00
  popular
• 1:00
  events.
• 1:01
  So
• 1:01
  we
• 1:01
  can
• 1:02
  give
• 1:02
  people
• 1:02
  examples
• 1:03
  to
• 1:03
  set
• 1:04
  expectations
• 1:04
  that
• 1:04
  way
• 1:05
  without
• 1:06
  boxing
• 1:06
  ourselves
• 1:07
  into
• 1:07
  exactly
• 1:08
  what
• 1:08
  we
• 1:08
  need
• 1:08
  to
• 1:08
  offer
• 1:09
  every
• 1:09
  single
• 1:10
  month,
• 1:10
  over
• 1:10
  and
• 1:10
  over.
• 1:11
  So
• 1:11
  a
• 1:12
  ritual
• 1:12
  event
• 1:12
  might
• 1:12
  be
• 1:13
  like,
• 1:13
  oh,
• 1:13
  every
• 1:13
  month
• 1:13
  we
• 1:13
  have
• 1:14
  a
• 1:14
  Q
• 1:14
  and
• 1:14
  A
• 1:14
  and
• 1:14
  everybody
• 1:15
  knows
• 1:15
  they
• 1:15
  have
• 1:15
  a
• 1:15
  Q
• 1:15
  and
• 1:16
  A.
• 1:16
  But
• 1:17
  something
• 1:17
  I
• 1:17
  learned
• 1:17
  at
• 1:17
  Boss
• 1:18
  Babe
• 1:18
  actually
• 1:18
  was
• 1:19
  The
• 1:19
  Q&As
• 1:20
  would
• 1:20
  sort
• 1:21
  of
• 1:21
  start
• 1:21
  to
• 1:21
  like
• 1:22
  drop
• 1:22
  off
• 1:22
  in
• 1:22
  attendance
• 1:23
  because
• 1:23
  members
• 1:24
  would
• 1:24
  come
• 1:24
  and
• 1:24
  then
• 1:25
  they
• 1:25
  wouldn't.
• 1:26
  Maybe
• 1:26
  they
• 1:27
  didn't
• 1:27
  personally
• 1:27
  have
• 1:27
  a
• 1:28
  question
• 1:28
  to
• 1:28
  answer.
• 1:28
  And
• 1:28
  then
• 1:29
  the
• 1:29
  questions
• 1:29
  that
• 1:29
  were
• 1:30
  asked
• 1:30
  by
• 1:30
  other
• 1:30
  members
• 1:31
  weren't
• 1:31
  relevant
• 1:31
  to
• 1:31
  them
• 1:32
  because
• 1:32
  it
• 1:32
  was
• 1:32
  like
• 1:33
  too
• 1:33
  beginner
• 1:34
  or
• 1:35
  a
• 1:35
  topic
• 1:36
  they
• 1:36
  weren't
• 1:36
  focused
• 1:36
  on
• 1:37
  or
• 1:37
  whatever.
• 1:38
  And
• 1:38
  so
• 1:38
  the
• 1:39
  problem
• 1:39
  is
• 1:39
  we
• 1:39
  make
• 1:39
  it
• 1:40
  so
• 1:40
  generic
• 1:40
  by
• 1:41
  saying
• 1:41
  like,
• 1:41
  oh,
• 1:41
  come
• 1:42
  to
• 1:42
  this
• 1:42
  open
• 1:42
  Q
• 1:42
  and
• 1:42
  A
• 1:43
  to
• 1:43
  connect
• 1:43
  with
• 1:44
  so
• 1:44
  and
• 1:44
  so
• 1:44
  leader
• 1:44
  of
• 1:45
  company.
• 1:46
  But
• 1:46
  then
• 1:46
  they
• 1:47
  don't
• 1:47
  actually
• 1:48
  get
• 1:48
  any
• 1:49
  value
• 1:49
  from
• 1:49
  that
• 1:50
  call.
• 1:51
  And
• 1:51
  so
• 1:51
  when
• 1:52
  we
• 1:52
  made
• 1:53
  this
• 1:53
  more
• 1:53
  specific
• 1:54
  by
• 1:54
  saying,
• 1:54
  okay,
• 1:54
  you're
• 1:55
  still
• 1:55
  going
• 1:55
  to
• 1:55
  have
• 1:55
  a
• 1:55
  ritual
• 1:55
  because
• 1:56
  we're
• 1:56
  going
• 1:56
  to
• 1:56
  do
• 1:56
  a
• 1:56
  Q
• 1:56
  and
• 1:56
  A
• 1:56
  every
• 1:57
  month,
• 1:57
  but
• 1:57
  we're
• 1:57
  going
• 1:58
  to
• 1:58
  add
• 1:58
  a
• 1:58
  topic
• 1:59
  to
• 1:59
  it,
• 1:59
  then
• 2:00
  we
• 2:00
  would
• 2:00
  have
• 2:00
  better
• 2:00
  show
• 2:01
  up
• 2:01
  rates,
• 2:01
  better
• 2:01
  engagement
• 2:02
  and
• 2:02
  more
• 2:02
  people
• 2:03
  coming
• 2:03
  back
• 2:03
  again
• 2:03
  and
• 2:04
  again.
• 2:05
  Now
• 2:05
  let's
• 2:05
  say
• 2:06
  you
• 2:06
  say,
• 2:06
  okay,
• 2:07
  our
• 2:07
  Q
• 2:08
  and
• 2:08
  A
• 2:08
  topic
• 2:08
  this
• 2:08
  month
• 2:09
  is
• 2:09
  going
• 2:09
  to
• 2:09
  be
• 2:09
  about
• 2:10
  lead
• 2:10
  gen
• 2:10
  on
• 2:11
  social
• 2:11
  and
• 2:12
  there's
• 2:12
  a
• 2:12
  couple
• 2:13
  people
• 2:13
  that
• 2:13
  feel
• 2:13
  really
• 2:13
  good
• 2:14
  about
• 2:14
  that
• 2:14
  or
• 2:14
  their
• 2:14
  strategy
• 2:15
  or
• 2:16
  they
• 2:16
  aren't
• 2:17
  focused
• 2:17
  on
• 2:17
  that
• 2:17
  right
• 2:17
  now,
• 2:17
  so
• 2:18
  they're
• 2:18
  gonna
• 2:18
  skip
• 2:18
  that
• 2:18
  call
• 2:19
  and
• 2:19
  that
• 2:19
  we
• 2:20
  think
• 2:20
  of
• 2:20
  that
• 2:20
  as
• 2:20
  like
• 2:20
  a
• 2:20
  bad
• 2:21
  thing.
• 2:21
  We're
• 2:21
  like,
• 2:21
  oh,
• 2:21
  no,
• 2:22
  not
• 2:22
  everybody's
• 2:22
  coming
• 2:23
  to
• 2:23
  the
• 2:23
  call.
• 2:23
  But
• 2:24
  actually
• 2:24
  what
• 2:24
  we
• 2:24
  did
• 2:24
  was
• 2:25
  say,
• 2:25
  hey,
• 2:25
  your
• 2:25
  time
• 2:26
  is
• 2:26
  valuable
• 2:26
  and
• 2:26
  this
• 2:27
  is
• 2:27
  what
• 2:27
  we're
• 2:27
  gonna
• 2:27
  focus
• 2:27
  on.
• 2:28
  If
• 2:28
  that's
• 2:28
  relevant
• 2:28
  for
• 2:29
  you
• 2:29
  right
• 2:29
  now,
• 2:29
  you
• 2:29
  should
• 2:29
  come.
• 2:30
  And
• 2:30
  if
• 2:30
  it's
• 2:31
  not,
• 2:31
  you
• 2:31
  shouldn't
• 2:31
  come.
• 2:32
  Right?
• 2:32
  Or
• 2:32
  maybe
• 2:33
  you
• 2:33
  catch
• 2:33
  the
• 2:33
  replay
• 2:33
  or
• 2:34
  you
• 2:34
  listen
• 2:34
  to
• 2:34
  it
• 2:34
  in
• 2:35
  a
• 2:35
  podcast
• 2:35
  feed,
• 2:36
  but
• 2:36
  it's
• 2:36
  not
• 2:37
  a
• 2:37
  distraction
• 2:38
  for
• 2:38
  you
• 2:38
  and
• 2:38
  you're
• 2:39
  not
• 2:39
  pissed
• 2:39
  that
• 2:39
  you
• 2:39
  spent
• 2:39
  an
• 2:40
  hour
• 2:40
  wasting
• 2:41
  your
• 2:41
  time.
• 2:42
  So
• 2:42
  we
• 2:42
  can
• 2:42
  create
• 2:43
  rituals.
• 2:43
  We
• 2:44
  can
• 2:44
  create
• 2:44
  ritual
• 2:44
  programming
• 2:45
  and
• 2:45
  have
• 2:45
  maybe
• 2:45
  that
• 2:46
  Q
• 2:46
  and
• 2:46
  A
• 2:46
  every
• 2:46
  single
• 2:47
  month,
• 2:47
  but
• 2:47
  we
• 2:47
  can
• 2:48
  also
• 2:48
  be
• 2:48
  specific
• 2:48
  about
• 2:49
  what
• 2:49
  it's
• 2:49
  going
• 2:49
  to
• 2:49
  include
• 2:50
  and
• 2:50
  we
• 2:51
  can
• 2:51
  be
• 2:51
  reactive
• 2:52
  to
• 2:52
  what's
• 2:52
  happening
• 2:53
  in
• 2:53
  the
• 2:53
  community.
• 2:54
  So
• 2:54
  if
• 2:54
  everybody's
• 2:55
  asking
• 2:55
  questions
• 2:56
  in
• 2:56
  the
• 2:57
  community
• 2:57
  about
• 2:58
  a
• 2:58
  new
• 2:59
  feature
• 2:59
  in
• 2:59
  Instagram
• 3:00
  and
• 3:00
  we
• 3:01
  want
• 3:01
  to
• 3:01
  teach
• 3:01
  that
• 3:01
  new
• 3:01
  feature
• 3:02
  in
• 3:02
  Instagram,
• 3:02
  then
• 3:02
  we
• 3:02
  can
• 3:03
  create
• 3:03
  an
• 3:03
  event
• 3:03
  about
• 3:04
  that
• 3:04
  next
• 3:04
  month.
• 3:04
  And
• 3:05
  we
• 3:05
  have
• 3:05
  that
• 3:05
  flexibility
• 3:06
  in
• 3:06
  our
• 3:06
  calendar.
• 3:07
  So
• 3:08
  what
• 3:08
  I
• 3:08
  wanted
• 3:08
  to
• 3:08
  do
• 3:08
  in
• 3:08
  this
• 3:08
  episode
• 3:09
  is
• 3:10
  give
• 3:10
  you
• 3:10
  some
• 3:10
  ideas
• 3:11
  for
• 3:12
  programming
• 3:13
  that
• 3:13
  you
• 3:13
  can
• 3:13
  experiment
• 3:14
  with
• 3:14
  in
• 3:14
  your
• 3:15
  community.
• 3:16
  So
• 3:16
  we
• 3:17
  just
• 3:17
  talked
• 3:17
  about
• 3:17
  how
• 3:17
  to
• 3:18
  make,
• 3:18
  like,
• 3:18
  Q&As
• 3:19
  or
• 3:19
  some
• 3:19
  of
• 3:19
  these
• 3:19
  rituals
• 3:20
  more
• 3:20
  specific.
• 3:20
  I'm
• 3:21
  going
• 3:21
  to
• 3:21
  dive
• 3:21
  into
• 3:21
  this
• 3:22
  a
• 3:22
  little
• 3:22
  bit
• 3:22
  more.
• 3:23
  So
• 3:23
  a
• 3:23
  lot
• 3:23
  of
• 3:24
  communities
• 3:24
  offer
• 3:24
  coaching
• 3:25
  calls,
• 3:25
  and
• 3:26
  the
• 3:26
  problem
• 3:26
  with
• 3:27
  coaching
• 3:27
  calls
• 3:27
  is
• 3:27
  really
• 3:28
  similar
• 3:28
  to
• 3:28
  the
• 3:28
  problem
• 3:28
  I
• 3:28
  just
• 3:29
  reviewed
• 3:29
  about
• 3:29
  Q
• 3:29
  and
• 3:30
  A
• 3:30
  calls,
• 3:30
  which
• 3:31
  is
• 3:31
  that
• 3:31
  they're
• 3:32
  kind
• 3:32
  of
• 3:32
  random.
• 3:33
  And
• 3:33
  we'll
• 3:33
  say
• 3:34
  like,
• 3:34
  okay,
• 3:34
  it's
• 3:34
  going
• 3:34
  to
• 3:35
  be
• 3:35
  a
• 3:35
  hot
• 3:35
  seat
• 3:35
  experience
• 3:36
  where
• 3:37
  people
• 3:38
  share
• 3:38
  a
• 3:38
  problem
• 3:38
  and
• 3:38
  they
• 3:39
  get
• 3:39
  feedback.
• 3:40
  And
• 3:40
  the
• 3:40
  same
• 3:41
  thing
• 3:41
  happens
• 3:42
  that
• 3:42
  happens
• 3:42
  with
• 3:42
  the
• 3:42
  Q
• 3:43
  and
• 3:43
  A's,
• 3:43
  where
• 3:43
  if
• 3:43
  it's
• 3:43
  people
• 3:44
  aren't
• 3:44
  asking
• 3:44
  relevant
• 3:45
  things
• 3:45
  to
• 3:45
  them,
• 3:45
  it
• 3:45
  doesn't
• 3:46
  matter.
• 3:46
  And
• 3:47
  so
• 3:47
  what
• 3:47
  I
• 3:48
  love
• 3:48
  about
• 3:49
  this
• 3:49
  method
• 3:50
  of
• 3:51
  coaching
• 3:51
  calls
• 3:51
  that
• 3:52
  I'll
• 3:52
  explain
• 3:52
  in
• 3:53
  a
• 3:53
  second,
• 3:54
  is
• 3:54
  that
• 3:54
  it
• 3:55
  really
• 3:55
  brings
• 3:56
  in
• 3:56
  a
• 3:56
  specific
• 3:57
  mindset
• 3:58
  around
• 3:58
  what
• 3:58
  we're
• 3:59
  coaching
• 3:59
  on
• 3:59
  that
• 4:00
  day.
• 4:01
  So
• 4:02
  what
• 4:02
  I
• 4:02
  call
• 4:02
  this
• 4:03
  is
• 4:03
  like
• 4:03
  an
• 4:03
  effective
• 4:04
  coaching
• 4:04
  call
• 4:04
  that
• 4:05
  is
• 4:05
  topic
• 4:06
  specific.
• 4:07
  So
• 4:07
  let's
• 4:07
  call
• 4:08
  this
• 4:08
  call,
• 4:08
  let's
• 4:08
  say
• 4:09
  it's
• 4:09
  an
• 4:09
  hour
• 4:09
  for
• 4:10
  just
• 4:11
  example
• 4:11
  purposes.
• 4:12
  So
• 4:12
  the
• 4:13
  first
• 4:13
  10
• 4:14
  to
• 4:14
  15
• 4:14
  minutes,
• 4:15
  as
• 4:15
  the
• 4:16
  coach
• 4:16
  in
• 4:16
  the
• 4:16
  community,
• 4:17
  you
• 4:18
  can
• 4:18
  do
• 4:18
  a
• 4:18
  very
• 4:19
  specific
• 4:20
  monologue,
• 4:21
  mini
• 4:22
  training
• 4:23
  discussion.
• 4:23
  You're
• 4:24
  basically
• 4:24
  opening
• 4:24
  up
• 4:25
  a
• 4:25
  discussion
• 4:25
  about
• 4:26
  a
• 4:26
  topic
• 4:26
  and
• 4:26
  you're
• 4:27
  setting
• 4:27
  the
• 4:27
  topic
• 4:28
  and
• 4:28
  you,
• 4:29
  you
• 4:29
  set
• 4:29
  this
• 4:29
  ahead
• 4:29
  of
• 4:29
  time.
• 4:30
  You
• 4:30
  give
• 4:30
  them
• 4:30
  a
• 4:30
  heads
• 4:30
  up,
• 4:30
  you
• 4:30
  say,
• 4:31
  hey,
• 4:31
  hey,
• 4:31
  this
• 4:31
  is
• 4:31
  what
• 4:31
  the
• 4:31
  coaching
• 4:32
  calls
• 4:32
  about
• 4:32
  this
• 4:32
  week.
• 4:33
  And
• 4:33
  then
• 4:34
  your
• 4:35
  members
• 4:35
  will
• 4:37
  respond
• 4:38
  to
• 4:38
  that.
• 4:38
  By,
• 4:38
  like,
• 4:39
  joining
• 4:39
  the
• 4:39
  conversation.
• 4:40
  Or
• 4:40
  you
• 4:40
  could
• 4:40
  even
• 4:40
  put
• 4:41
  them
• 4:41
  in
• 4:41
  breakouts.
• 4:42
  You
• 4:42
  could
• 4:42
  have
• 4:42
  hot
• 4:43
  seat
• 4:43
  experience,
• 4:44
  but
• 4:44
  you're
• 4:44
  doing
• 4:45
  this,
• 4:45
  like,
• 4:45
  mini
• 4:45
  training,
• 4:46
  and
• 4:46
  then
• 4:46
  you're
• 4:46
  like,
• 4:46
  workshopping
• 4:47
  it
• 4:47
  with
• 4:48
  people.
• 4:48
  You're
• 4:48
  going
• 4:48
  through
• 4:48
  Q
• 4:48
  and
• 4:49
  A's.
• 4:49
  This
• 4:49
  is
• 4:49
  when
• 4:49
  you
• 4:49
  bring
• 4:50
  the
• 4:50
  hot
• 4:50
  seat
• 4:51
  moments.
• 4:51
  But
• 4:52
  these
• 4:52
  coaching
• 4:52
  calls
• 4:52
  are
• 4:53
  much
• 4:53
  more
• 4:53
  effective
• 4:53
  because
• 4:54
  there's
• 4:54
  like,
• 4:54
  the
• 4:54
  specific
• 4:55
  topic
• 4:56
  that
• 4:56
  everybody
• 4:56
  is
• 4:57
  focused
• 4:57
  on,
• 4:58
  and
• 4:58
  you
• 4:58
  can
• 4:59
  make
• 4:59
  that
• 5:00
  topic
• 5:00
  align
• 5:01
  to
• 5:01
  your
• 5:01
  roadmap.
• 5:02
  Your
• 5:02
  programming,
• 5:03
  your
• 5:04
  curriculum,
• 5:05
  your
• 5:06
  ip,
• 5:07
  your
• 5:07
  methodology.
• 5:08
  Like,
• 5:08
  it
• 5:08
  can
• 5:09
  kind
• 5:09
  of
• 5:09
  like
• 5:09
  zoom
• 5:10
  in
• 5:10
  on
• 5:10
  a
• 5:10
  piece
• 5:11
  of
• 5:11
  the
• 5:11
  puzzle
• 5:11
  that
• 5:12
  they're
• 5:12
  all
• 5:12
  working
• 5:12
  through.
• 5:13
  And
• 5:13
  again,
• 5:14
  we
• 5:14
  want
• 5:14
  to
• 5:14
  be
• 5:14
  responsive
• 5:15
  to
• 5:15
  what
• 5:15
  the
• 5:15
  community
• 5:15
  is
• 5:16
  asking
• 5:16
  for.
• 5:16
  So
• 5:16
  if
• 5:17
  they're.
• 5:18
  If
• 5:18
  everybody's
• 5:18
  kind
• 5:18
  of
• 5:19
  like
• 5:19
  in
• 5:19
  a
• 5:19
  similar
• 5:20
  boat
• 5:20
  or
• 5:20
  struggling
• 5:21
  with
• 5:21
  a
• 5:21
  certain
• 5:21
  thing,
• 5:21
  or
• 5:21
  the
• 5:22
  majority
• 5:23
  are,
• 5:23
  or
• 5:23
  this
• 5:24
  topic
• 5:24
  keeps
• 5:24
  coming
• 5:24
  up
• 5:25
  again
• 5:25
  and
• 5:25
  again.
• 5:25
  That's
• 5:25
  how
• 5:25
  you
• 5:26
  can
• 5:26
  decide
• 5:26
  what
• 5:27
  the
• 5:27
  coaching
• 5:27
  call
• 5:27
  is
• 5:27
  about
• 5:28
  that
• 5:28
  week.
• 5:29
  You
• 5:29
  can
• 5:29
  also
• 5:29
  respond
• 5:30
  to
• 5:30
  what's
• 5:30
  happening
• 5:31
  in
• 5:31
  the
• 5:31
  market
• 5:31
  or
• 5:31
  the
• 5:31
  world
• 5:32
  or
• 5:32
  the
• 5:32
  country
• 5:32
  or
• 5:32
  whatever.
• 5:33
  Um,
• 5:33
  I
• 5:33
  had
• 5:33
  a
• 5:34
  client
• 5:34
  recently
• 5:35
  who
• 5:36
  he
• 5:37
  was
• 5:37
  sharing
• 5:37
  with
• 5:37
  me
• 5:38
  that
• 5:38
  in
• 5:38
  his
• 5:39
  coaching
• 5:39
  call,
• 5:40
  like
• 5:41
  this
• 5:41
  month,
• 5:41
  he
• 5:42
  talked
• 5:42
  about
• 5:42
  vulnerability
• 5:43
  wounds
• 5:43
  and
• 5:44
  his
• 5:44
  experience
• 5:44
  with
• 5:45
  that.
• 5:46
  And
• 5:46
  then
• 5:46
  they
• 5:46
  went
• 5:46
  around
• 5:47
  the
• 5:47
  room
• 5:47
  and
• 5:47
  discussed
• 5:48
  this.
• 5:48
  And
• 5:48
  it
• 5:48
  was
• 5:48
  a
• 5:48
  really
• 5:49
  powerful,
• 5:50
  moving
• 5:50
  call
• 5:50
  that
• 5:51
  was
• 5:51
  like,
• 5:51
  in
• 5:51
  response
• 5:52
  to
• 5:52
  what
• 5:52
  was
• 5:52
  happening
• 5:53
  in
• 5:53
  the
• 5:54
  world.
• 5:54
  Now,
• 5:54
  because
• 5:55
  there's
• 5:56
  like
• 5:56
  this
• 5:56
  flexible
• 5:57
  programming
• 5:57
  opportunity
• 5:58
  where
• 5:58
  it's
• 5:58
  like,
• 5:59
  we're
• 5:59
  going
• 5:59
  to
• 5:59
  have
• 5:59
  these
• 5:59
  coaching
• 6:00
  calls,
• 6:00
  but
• 6:00
  they
• 6:01
  have
• 6:01
  a
• 6:01
  specific
• 6:01
  topic.
• 6:02
  You're
• 6:03
  able
• 6:03
  to
• 6:03
  actually
• 6:03
  respond
• 6:04
  to
• 6:04
  what's
• 6:04
  happening.
• 6:05
  And
• 6:05
  that's
• 6:06
  the
• 6:06
  problem
• 6:06
  that
• 6:07
  people
• 6:07
  miss
• 6:08
  with
• 6:08
  memberships
• 6:09
  is
• 6:09
  like,
• 6:09
  they're
• 6:10
  not
• 6:11
  thinking
• 6:11
  about
• 6:11
  what
• 6:11
  they
• 6:11
  need
• 6:12
  to
• 6:12
  respond
• 6:12
  to
• 6:13
  in
• 6:14
  what
• 6:14
  their
• 6:14
  clients
• 6:15
  need
• 6:15
  and
• 6:15
  what's
• 6:15
  happening
• 6:16
  in
• 6:16
  the
• 6:16
  world.
• 6:16
  And
• 6:16
  they're
• 6:17
  thinking
• 6:17
  more
• 6:17
  like
• 6:17
  structure,
• 6:18
  structure,
• 6:18
  structure.
• 6:19
  Like,
• 6:19
  every
• 6:19
  month
• 6:20
  we
• 6:20
  have
• 6:20
  this
• 6:20
  type
• 6:20
  of
• 6:20
  call
• 6:20
  and
• 6:21
  this
• 6:21
  type
• 6:21
  of
• 6:21
  call,
• 6:21
  and
• 6:21
  we.
• 6:22
  We
• 6:22
  make
• 6:22
  things
• 6:23
  so
• 6:23
  rigid
• 6:24
  that
• 6:24
  we
• 6:24
  have
• 6:24
  no
• 6:24
  flexibility
• 6:25
  when
• 6:26
  the
• 6:26
  reality
• 6:26
  is
• 6:26
  that
• 6:26
  this
• 6:27
  is
• 6:27
  a
• 6:27
  people
• 6:27
  product
• 6:28
  and
• 6:28
  we
• 6:28
  need
• 6:29
  flexibility
• 6:30
  because
• 6:30
  people
• 6:30
  are
• 6:31
  always
• 6:31
  going
• 6:31
  through
• 6:31
  new
• 6:32
  things.
• 6:33
  We're
• 6:33
  always
• 6:33
  needing
• 6:33
  to
• 6:34
  reinvent
• 6:34
  or
• 6:35
  iterate.
• 6:36
  Okay?
• 6:36
  So
• 6:36
  to
• 6:36
  that
• 6:36
  point,
• 6:37
  really,
• 6:38
  my
• 6:38
  whole.
• 6:39
  One
• 6:39
  thing
• 6:39
  I
• 6:39
  want
• 6:39
  you
• 6:40
  to
• 6:40
  take
• 6:40
  away
• 6:40
  from
• 6:40
  this
• 6:40
  is
• 6:41
  we
• 6:41
  need
• 6:41
  to
• 6:41
  be
• 6:42
  more
• 6:42
  responsive
• 6:42
  in
• 6:43
  our
• 6:43
  programming
• 6:44
  to
• 6:44
  what
• 6:44
  people
• 6:44
  actually
• 6:45
  need.
• 6:45
  So
• 6:45
  I'm
• 6:45
  going
• 6:45
  to
• 6:46
  go
• 6:46
  through
• 6:46
  a
• 6:46
  bunch
• 6:46
  of
• 6:46
  other
• 6:47
  types
• 6:47
  of
• 6:47
  events.
• 6:48
  So
• 6:48
  let's
• 6:48
  say
• 6:48
  people
• 6:49
  are
• 6:49
  really
• 6:50
  lacking
• 6:50
  connection
• 6:51
  or
• 6:51
  they're
• 6:51
  saying,
• 6:51
  like,
• 6:52
  I
• 6:52
  want
• 6:52
  to
• 6:52
  meet
• 6:52
  other
• 6:52
  members
• 6:52
  or
• 6:53
  I'm
• 6:53
  struggling.
• 6:53
  I
• 6:54
  want
• 6:54
  you
• 6:54
  to
• 6:54
  add
• 6:55
  a
• 6:55
  social
• 6:55
  to
• 6:55
  your
• 6:56
  calendar.
• 6:56
  You
• 6:56
  don't
• 6:56
  have
• 6:56
  to
• 6:56
  do
• 6:57
  this
• 6:57
  every
• 6:57
  month.
• 6:57
  You
• 6:57
  could
• 6:57
  just
• 6:58
  do
• 6:58
  it
• 6:58
  one
• 6:58
  month
• 6:58
  as
• 6:58
  a
• 6:59
  fun
• 6:59
  experiment.
• 7:01
  I'm
• 7:01
  trying
• 7:01
  to
• 7:01
  think.
• 7:02
  I
• 7:02
  think
• 7:02
  Jay
• 7:02
  does
• 7:03
  an
• 7:03
  event
• 7:03
  called
• 7:04
  like
• 7:04
  War
• 7:05
  Stories
• 7:05
  and
• 7:06
  Whiskey
• 7:06
  or
• 7:06
  something,
• 7:07
  which
• 7:07
  is,
• 7:08
  you
• 7:08
  know,
• 7:08
  on
• 7:08
  brand
• 7:08
  for
• 7:08
  him.
• 7:09
  But
• 7:09
  basically
• 7:10
  it's
• 7:10
  a
• 7:10
  call
• 7:10
  that's
• 7:11
  not
• 7:11
  recorded.
• 7:11
  Socials
• 7:12
  aren't
• 7:12
  usually
• 7:12
  recorded
• 7:13
  calls
• 7:13
  where
• 7:14
  you're
• 7:14
  just
• 7:14
  giving
• 7:15
  people
• 7:15
  some
• 7:15
  prompts
• 7:16
  and
• 7:16
  an
• 7:16
  opportunity
• 7:17
  to
• 7:17
  share
• 7:17
  and
• 7:17
  connect
• 7:17
  with
• 7:17
  one
• 7:17
  another.
• 7:18
  It's
• 7:18
  a
• 7:18
  really
• 7:18
  big
• 7:19
  group.
• 7:19
  You
• 7:19
  can
• 7:19
  use
• 7:19
  Brit
• 7:19
  breakout
• 7:20
  rooms.
• 7:20
  If
• 7:20
  it's
• 7:20
  like
• 7:21
  10
• 7:21
  people
• 7:21
  or
• 7:21
  less,
• 7:21
  you
• 7:22
  can
• 7:22
  keep
• 7:22
  everybody
• 7:22
  in
• 7:22
  one
• 7:23
  room.
• 7:23
  But
• 7:23
  the
• 7:24
  whole
• 7:24
  entire
• 7:24
  purpose
• 7:25
  is
• 7:25
  connection.
• 7:26
  Giving
• 7:26
  it
• 7:26
  a
• 7:27
  general
• 7:27
  theme
• 7:27
  and
• 7:27
  giving
• 7:27
  them
• 7:28
  prompts
• 7:28
  is
• 7:28
  important
• 7:29
  because
• 7:30
  people,
• 7:31
  if
• 7:31
  you
• 7:31
  just
• 7:32
  say
• 7:32
  like,
• 7:32
  okay,
• 7:32
  connect
• 7:32
  with
• 7:32
  each
• 7:33
  other,
• 7:33
  it's
• 7:33
  too
• 7:33
  broad.
• 7:34
  So
• 7:34
  you
• 7:34
  want
• 7:34
  to
• 7:35
  really
• 7:35
  curate
• 7:35
  the
• 7:36
  experience
• 7:36
  with
• 7:36
  giving
• 7:37
  people
• 7:37
  talking
• 7:38
  topics.
• 7:39
  But
• 7:40
  socials
• 7:40
  are
• 7:40
  awesome
• 7:41
  for
• 7:41
  driving
• 7:41
  connection.
• 7:42
  When
• 7:42
  people
• 7:42
  are
• 7:43
  feeling
• 7:43
  lonely,
• 7:45
  you
• 7:45
  can
• 7:45
  see
• 7:45
  that
• 7:45
  they're
• 7:45
  not
• 7:46
  really
• 7:46
  connecting
• 7:46
  with
• 7:46
  one
• 7:46
  another.
• 7:47
  That's
• 7:47
  a
• 7:47
  great
• 7:47
  way
• 7:47
  to
• 7:48
  get
• 7:48
  them
• 7:48
  connecting.
• 7:49
  If
• 7:49
  they're
• 7:50
  struggling
• 7:50
  with
• 7:50
  doing
• 7:51
  the
• 7:51
  work,
• 7:51
  getting
• 7:51
  things
• 7:52
  done,
• 7:52
  try
• 7:53
  adding
• 7:53
  in
• 7:53
  a
• 7:54
  co
• 7:54
  working
• 7:54
  session.
• 7:55
  Co
• 7:55
  working
• 7:55
  sessions
• 7:56
  are
• 7:57
  like
• 7:57
  when
• 7:57
  you
• 7:58
  open
• 7:58
  up
• 7:58
  a
• 7:59
  room,
• 7:59
  a
• 7:59
  zoom
• 8:00
  room,
• 8:00
  and
• 8:00
  you
• 8:00
  say,
• 8:00
  hey,
• 8:01
  okay,
• 8:01
  what's
• 8:01
  everybody
• 8:02
  focused
• 8:02
  on
• 8:02
  for
• 8:02
  the
• 8:02
  next
• 8:03
  hour?
• 8:03
  You
• 8:03
  spend
• 8:03
  the
• 8:04
  first
• 8:04
  five
• 8:04
  minutes
• 8:04
  going
• 8:04
  around
• 8:05
  and
• 8:05
  sharing
• 8:05
  and
• 8:06
  then
• 8:06
  you're
• 8:06
  basically
• 8:07
  just
• 8:07
  body
• 8:07
  doubling.
• 8:08
  So
• 8:08
  everybody's
• 8:09
  on
• 8:09
  mute
• 8:09
  for
• 8:09
  almost
• 8:10
  an
• 8:10
  hour.
• 8:10
  And
• 8:11
  then
• 8:11
  in
• 8:11
  the
• 8:11
  last
• 8:11
  five
• 8:12
  minutes
• 8:12
  you
• 8:12
  say,
• 8:12
  how
• 8:13
  did
• 8:13
  it
• 8:13
  go?
• 8:13
  And
• 8:13
  then
• 8:13
  everybody
• 8:14
  shares
• 8:14
  what
• 8:14
  they
• 8:14
  got
• 8:14
  done.
• 8:15
  It
• 8:15
  just
• 8:15
  helps
• 8:16
  people
• 8:16
  get
• 8:16
  things
• 8:17
  done,
• 8:17
  move
• 8:17
  through
• 8:18
  the
• 8:18
  work.
• 8:19
  You
• 8:19
  can
• 8:19
  make
• 8:19
  these
• 8:20
  more
• 8:20
  specific
• 8:21
  implementation
• 8:22
  sessions
• 8:22
  if
• 8:23
  you're,
• 8:24
  you
• 8:24
  know,
• 8:24
  especially
• 8:24
  in
• 8:24
  a
• 8:25
  program
• 8:25
  format
• 8:26
  where
• 8:26
  you're
• 8:26
  like,
• 8:26
  okay,
• 8:27
  this
• 8:27
  week
• 8:27
  we're
• 8:27
  learning
• 8:28
  this
• 8:28
  thing.
• 8:29
  On
• 8:30
  Thursday
• 8:30
  we're
• 8:30
  going
• 8:30
  to
• 8:30
  do
• 8:31
  an
• 8:31
  implementation
• 8:31
  session
• 8:32
  where
• 8:32
  everybody's
• 8:32
  going
• 8:32
  to
• 8:32
  come
• 8:32
  and
• 8:33
  do
• 8:33
  the
• 8:33
  work.
• 8:33
  That's
• 8:33
  another
• 8:33
  way
• 8:34
  to
• 8:34
  think
• 8:34
  about
• 8:34
  a
• 8:34
  co
• 8:34
  working
• 8:35
  call
• 8:35
  is
• 8:35
  like
• 8:35
  actually
• 8:36
  working
• 8:36
  through
• 8:36
  an
• 8:36
  activity
• 8:37
  where
• 8:37
  you're
• 8:38
  troubleshooting,
• 8:38
  helping
• 8:39
  people,
• 8:39
  supporting
• 8:39
  them,
• 8:40
  answering
• 8:40
  their
• 8:40
  questions.
• 8:42
  Guest
• 8:43
  expert
• 8:43
  led
• 8:43
  trainings
• 8:44
  are
• 8:44
  great,
• 8:44
  especially
• 8:45
  in
• 8:45
  response
• 8:45
  to
• 8:46
  my
• 8:46
  community's
• 8:47
  asking
• 8:47
  me
• 8:47
  questions
• 8:47
  I
• 8:47
  don't
• 8:48
  know
• 8:48
  the
• 8:48
  answers
• 8:48
  to.
• 8:49
  Let
• 8:49
  me
• 8:49
  bring
• 8:49
  in
• 8:49
  a
• 8:49
  guest
• 8:49
  expert
• 8:50
  that
• 8:50
  can
• 8:50
  teach
• 8:50
  this
• 8:51
  thing
• 8:51
  that's
• 8:52
  really
• 8:52
  powerful.
• 8:53
  Challenges
• 8:54
  are
• 8:54
  another
• 8:54
  type
• 8:54
  of
• 8:55
  programming.
• 8:55
  Everybody's
• 8:56
  struggling
• 8:56
  with.
• 8:57
  Doing
• 8:57
  the
• 8:57
  work,
• 8:57
  getting
• 8:57
  the
• 8:58
  thing
• 8:58
  done,
• 8:58
  okay,
• 8:59
  create
• 8:59
  a
• 8:59
  challenge
• 9:00
  environment
• 9:00
  that
• 9:00
  makes
• 9:01
  people
• 9:01
  excited
• 9:01
  to
• 9:01
  actually
• 9:02
  participate
• 9:02
  and
• 9:02
  do
• 9:03
  the
• 9:03
  thing
• 9:03
  and
• 9:04
  give
• 9:05
  them
• 9:05
  an
• 9:05
  assignment
• 9:05
  where
• 9:05
  they
• 9:06
  have
• 9:06
  to
• 9:06
  do
• 9:06
  it,
• 9:06
  create
• 9:06
  a
• 9:06
  leaderboard,
• 9:07
  whatever.
• 9:08
  In
• 9:08
  Chanel
• 9:08
  Basilio's
• 9:09
  community,
• 9:09
  she
• 9:09
  does
• 9:10
  like
• 9:10
  a
• 9:10
  30
• 9:10
  day
• 9:11
  LinkedIn
• 9:11
  challenge
• 9:12
  where
• 9:12
  you
• 9:12
  post
• 9:12
  on
• 9:13
  LinkedIn
• 9:13
  every
• 9:13
  day
• 9:13
  and
• 9:14
  you
• 9:14
  Share
• 9:14
  your
• 9:14
  post.
• 9:14
  And
• 9:15
  she
• 9:16
  makes
• 9:16
  like
• 9:16
  a
• 9:17
  filtered
• 9:17
  search
• 9:17
  list
• 9:17
  with
• 9:18
  all
• 9:18
  the
• 9:18
  people
• 9:18
  that
• 9:18
  are
• 9:19
  participating
• 9:19
  so
• 9:19
  that
• 9:19
  you
• 9:20
  can
• 9:20
  engage
• 9:20
  on
• 9:20
  each
• 9:20
  other's
• 9:21
  posts.
• 9:21
  Everybody
• 9:21
  has
• 9:22
  an
• 9:22
  excellent
• 9:22
  growth
• 9:22
  month
• 9:23
  because
• 9:23
  we're
• 9:23
  all
• 9:23
  engaging
• 9:24
  with
• 9:24
  each
• 9:24
  other
• 9:25
  and
• 9:26
  it's
• 9:26
  a
• 9:26
  lot
• 9:26
  of
• 9:26
  fun
• 9:26
  and
• 9:27
  it
• 9:27
  makes
• 9:27
  everybody
• 9:27
  do
• 9:27
  the
• 9:28
  work
• 9:28
  and
• 9:28
  they
• 9:28
  see
• 9:28
  great
• 9:28
  results.
• 9:29
  Like,
• 9:29
  that's
• 9:29
  a
• 9:30
  great
• 9:30
  challenge.
• 9:30
  So
• 9:31
  you
• 9:31
  know,
• 9:31
  curate
• 9:31
  a
• 9:32
  challenge
• 9:32
  in
• 9:32
  your
• 9:32
  community
• 9:33
  to
• 9:33
  help
• 9:33
  people
• 9:34
  get
• 9:34
  things
• 9:34
  done.
• 9:35
  Another
• 9:36
  event
• 9:36
  type
• 9:36
  I
• 9:36
  love
• 9:37
  is
• 9:37
  like
• 9:37
  a
• 9:37
  roundtable
• 9:38
  or
• 9:38
  a
• 9:38
  Mastermind
• 9:39
  session.
• 9:40
  So
• 9:41
  in
• 9:41
  a
• 9:41
  community
• 9:41
  experience,
• 9:43
  it's
• 9:43
  not
• 9:43
  a
• 9:43
  fan
• 9:44
  club,
• 9:44
  it's
• 9:44
  not
• 9:44
  one
• 9:45
  to
• 9:45
  many,
• 9:45
  it's
• 9:45
  meant
• 9:45
  to
• 9:46
  be
• 9:46
  many
• 9:46
  to
• 9:46
  many.
• 9:46
  And
• 9:47
  so
• 9:47
  giving
• 9:47
  your
• 9:48
  members
• 9:49
  an
• 9:49
  opportunity
• 9:50
  to
• 9:50
  actually
• 9:50
  help
• 9:50
  each
• 9:50
  other
• 9:51
  is
• 9:51
  a
• 9:51
  great
• 9:51
  way
• 9:52
  to
• 9:53
  drive
• 9:53
  connection
• 9:54
  and
• 9:54
  also
• 9:55
  educate.
• 9:56
  So
• 9:56
  for
• 9:56
  example,
• 9:57
  in
• 9:58
  my
• 9:58
  membership
• 9:58
  that
• 9:59
  I'm
• 9:59
  launching,
• 10:00
  I'm
• 10:00
  learning
• 10:01
  that
• 10:01
  a
• 10:01
  lot
• 10:01
  of
• 10:01
  people
• 10:01
  are
• 10:02
  struggling
• 10:02
  with
• 10:02
  how
• 10:02
  to
• 10:03
  manage
• 10:03
  their
• 10:03
  members.
• 10:04
  So
• 10:04
  like
• 10:05
  using
• 10:05
  a
• 10:06
  CRM,
• 10:06
  keeping
• 10:06
  notes
• 10:07
  on
• 10:07
  members,
• 10:07
  understanding
• 10:08
  when
• 10:08
  their
• 10:08
  renewals
• 10:09
  are
• 10:09
  coming
• 10:09
  up
• 10:09
  and
• 10:09
  how
• 10:10
  to
• 10:10
  support
• 10:10
  that.
• 10:10
  And
• 10:11
  so
• 10:11
  I
• 10:11
  want
• 10:11
  to
• 10:11
  do
• 10:11
  a
• 10:11
  roundtable
• 10:12
  on
• 10:12
  like
• 10:13
  member
• 10:13
  management
• 10:13
  and
• 10:13
  CRMs
• 10:14
  and,
• 10:14
  and
• 10:14
  just
• 10:15
  have
• 10:15
  people
• 10:15
  share
• 10:15
  what
• 10:16
  they're
• 10:16
  doing
• 10:16
  with
• 10:16
  each
• 10:17
  other
• 10:17
  so
• 10:18
  that
• 10:18
  they
• 10:18
  can
• 10:18
  learn
• 10:18
  from
• 10:18
  each
• 10:18
  other
• 10:19
  about
• 10:19
  their,
• 10:19
  their
• 10:19
  notes.
• 10:20
  And
• 10:20
  honestly,
• 10:20
  I
• 10:21
  don't
• 10:21
  have
• 10:21
  all
• 10:21
  the
• 10:21
  answers
• 10:22
  in
• 10:22
  this
• 10:22
  category.
• 10:23
  I've
• 10:23
  seen
• 10:23
  some
• 10:23
  different
• 10:23
  examples
• 10:24
  and
• 10:25
  like,
• 10:25
  I
• 10:25
  know,
• 10:25
  for
• 10:25
  example,
• 10:26
  oh,
• 10:26
  my
• 10:26
  friend
• 10:27
  Andrew
• 10:27
  that's
• 10:27
  in
• 10:28
  the
• 10:28
  community
• 10:28
  is
• 10:28
  doing
• 10:28
  something
• 10:29
  really
• 10:29
  smart
• 10:29
  with
• 10:29
  this.
• 10:29
  So
• 10:29
  I
• 10:30
  know
• 10:30
  I'm
• 10:30
  gonna
• 10:30
  like
• 10:31
  message
• 10:31
  him
• 10:31
  and
• 10:31
  say,
• 10:32
  hey,
• 10:32
  I
• 10:32
  wanna
• 10:32
  make
• 10:32
  sure
• 10:32
  you're
• 10:33
  able
• 10:33
  to
• 10:33
  attend
• 10:33
  this
• 10:33
  event.
• 10:34
  Is
• 10:34
  this
• 10:34
  a
• 10:35
  good
• 10:35
  time
• 10:35
  for
• 10:35
  me
• 10:35
  to
• 10:35
  host
• 10:36
  it?
• 10:36
  Because
• 10:37
  this
• 10:37
  is
• 10:37
  the
• 10:37
  topic
• 10:38
  we're
• 10:38
  gonna
• 10:38
  talk
• 10:38
  about,
• 10:39
  right?
• 10:39
  And
• 10:39
  I
• 10:39
  already
• 10:39
  know
• 10:40
  he's
• 10:40
  interested
• 10:40
  in
• 10:41
  joining.
• 10:41
  So
• 10:41
  like,
• 10:42
  this
• 10:42
  is
• 10:42
  the
• 10:42
  way
• 10:43
  we
• 10:43
  start
• 10:43
  to
• 10:43
  like
• 10:43
  facilitate
• 10:44
  these
• 10:44
  meaningful
• 10:45
  educational
• 10:46
  conversations
• 10:46
  amongst
• 10:47
  members
• 10:48
  that
• 10:48
  really
• 10:48
  create
• 10:49
  a
• 10:49
  true
• 10:49
  like
• 10:49
  Mastermind
• 10:50
  experience.
• 10:51
  And
• 10:51
  you
• 10:51
  can
• 10:51
  have
• 10:52
  a
• 10:52
  quote
• 10:53
  unquote
• 10:53
  Mastermind
• 10:54
  call
• 10:54
  in
• 10:55
  a
• 10:55
  regular
• 10:55
  membership.
• 10:56
  I'm
• 10:56
  not
• 10:56
  saying
• 10:56
  you
• 10:57
  have
• 10:57
  to
• 10:57
  create
• 10:57
  a
• 10:57
  Mastermind,
• 10:58
  I'm
• 10:58
  saying
• 10:59
  that
• 10:59
  a
• 10:59
  Mastermind
• 11:00
  session
• 11:00
  is
• 11:00
  where
• 11:01
  people
• 11:01
  come
• 11:01
  and
• 11:02
  share
• 11:02
  and
• 11:02
  help
• 11:03
  each
• 11:03
  other.
• 11:03
  And
• 11:04
  so
• 11:04
  if
• 11:04
  you
• 11:04
  can
• 11:04
  curate
• 11:05
  that
• 11:05
  with
• 11:05
  the
• 11:05
  experience
• 11:06
  you're
• 11:06
  designing,
• 11:07
  that's
• 11:07
  great.
• 11:08
  And
• 11:08
  I
• 11:08
  don't
• 11:08
  know
• 11:08
  if
• 11:08
  you've
• 11:09
  noticed,
• 11:09
  but
• 11:09
  a
• 11:09
  lot
• 11:09
  of
• 11:10
  what
• 11:10
  I'm
• 11:10
  sharing
• 11:10
  as
• 11:11
  far
• 11:11
  as
• 11:11
  like,
• 11:11
  these
• 11:11
  programming
• 11:12
  types
• 11:12
  are
• 11:12
  quite
• 11:13
  easy.
• 11:13
  Like
• 11:13
  you're
• 11:14
  just
• 11:14
  facilitating
• 11:14
  and
• 11:15
  curating
• 11:15
  an
• 11:15
  experience.
• 11:16
  You're
• 11:16
  not
• 11:17
  having
• 11:17
  to
• 11:17
  develop
• 11:17
  an
• 11:17
  entire
• 11:18
  like
• 11:18
  90
• 11:18
  minute
• 11:19
  workshop
• 11:19
  training
• 11:19
  on
• 11:20
  something
• 11:20
  which
• 11:20
  really
• 11:21
  makes
• 11:21
  your
• 11:21
  life
• 11:21
  a
• 11:22
  lot
• 11:22
  easier.
• 11:23
  So
• 11:23
  experiment
• 11:23
  with
• 11:23
  your
• 11:23
  programming.
• 11:25
  The
• 11:25
  last
• 11:25
  one
• 11:25
  I'll
• 11:26
  share
• 11:26
  is
• 11:28
  welcome
• 11:28
  calls.
• 11:29
  So
• 11:29
  when
• 11:29
  you
• 11:30
  have
• 11:30
  new
• 11:30
  people
• 11:30
  coming
• 11:30
  in
• 11:30
  all
• 11:31
  the
• 11:31
  time
• 11:31
  doing
• 11:31
  a
• 11:31
  welcome
• 11:32
  call,
• 11:32
  which
• 11:33
  is
• 11:33
  actually
• 11:33
  meant
• 11:33
  to
• 11:35
  restate
• 11:35
  the
• 11:35
  value
• 11:36
  prep
• 11:36
  of
• 11:36
  the
• 11:36
  community
• 11:37
  and
• 11:37
  set
• 11:37
  clear
• 11:37
  expectations
• 11:38
  for
• 11:38
  how
• 11:38
  to
• 11:39
  behave
• 11:39
  and
• 11:40
  just
• 11:40
  show
• 11:40
  them
• 11:40
  what
• 11:41
  they
• 11:41
  what
• 11:41
  they
• 11:41
  bought,
• 11:42
  literally
• 11:43
  do
• 11:43
  a
• 11:43
  tour.
• 11:44
  Everything
• 11:44
  that's
• 11:44
  in
• 11:44
  your
• 11:44
  onboarding
• 11:45
  experience,
• 11:45
  you
• 11:45
  kind
• 11:46
  of
• 11:46
  repeat
• 11:46
  on
• 11:46
  the
• 11:46
  welcome
• 11:47
  call
• 11:47
  that
• 11:47
  takes
• 11:47
  the
• 11:48
  first
• 11:48
  15
• 11:48
  minutes
• 11:49
  or
• 11:49
  so.
• 11:49
  And
• 11:49
  then
• 11:49
  you
• 11:50
  spend
• 11:50
  the
• 11:50
  rest
• 11:50
  of
• 11:50
  the
• 11:50
  time
• 11:51
  having
• 11:51
  them
• 11:51
  connect
• 11:52
  with
• 11:52
  one
• 11:52
  another,
• 11:52
  put
• 11:52
  them
• 11:52
  in
• 11:53
  breakout
• 11:53
  rooms
• 11:53
  or
• 11:53
  just
• 11:53
  have
• 11:54
  them
• 11:54
  go
• 11:54
  around
• 11:54
  and
• 11:54
  share
• 11:55
  why
• 11:55
  they
• 11:55
  joined
• 11:56
  or
• 11:56
  what
• 11:56
  they're
• 11:56
  focused
• 11:56
  on
• 11:57
  right
• 11:57
  now.
• 11:57
  Like
• 11:57
  make
• 11:57
  it
• 11:57
  a
• 11:58
  good
• 11:58
  prompt.
• 11:59
  But
• 11:59
  you
• 11:59
  can
• 11:59
  let
• 12:00
  your
• 12:00
  other
• 12:00
  members
• 12:00
  join
• 12:01
  these
• 12:01
  welcome
• 12:01
  calls
• 12:02
  too.
• 12:02
  And
• 12:02
  it's
• 12:02
  a
• 12:02
  great
• 12:02
  way
• 12:03
  for
• 12:03
  members
• 12:03
  to,
• 12:03
  to
• 12:04
  meet
• 12:04
  each
• 12:04
  other.
• 12:05
  And
• 12:05
  these
• 12:05
  are
• 12:05
  really
• 12:05
  successful.
• 12:06
  They
• 12:06
  drive
• 12:07
  great
• 12:07
  retention.
• 12:08
  They
• 12:08
  also,
• 12:10
  when
• 12:10
  we
• 12:10
  added
• 12:10
  them
• 12:11
  to
• 12:11
  a
• 12:11
  program
• 12:11
  at
• 12:11
  Boss
• 12:12
  Babe,
• 12:12
  it
• 12:12
  reduced
• 12:12
  our
• 12:12
  refund
• 12:13
  rate
• 12:13
  like
• 12:14
  it
• 12:14
  has.
• 12:14
  A
• 12:14
  lot
• 12:15
  of,
• 12:15
  A
• 12:15
  lot
• 12:16
  of
• 12:16
  good
• 12:16
  comes
• 12:16
  from
• 12:16
  doing
• 12:16
  these
• 12:17
  welcome
• 12:17
  calls.
• 12:17
  So
• 12:17
  I'd
• 12:17
  highly
• 12:18
  recommend
• 12:18
  them.
• 12:19
  Most
• 12:19
  importantly,
• 12:21
  experiment
• 12:21
  with
• 12:21
  this
• 12:22
  stuff.
• 12:22
  But
• 12:22
  then
• 12:22
  measure
• 12:23
  what
• 12:23
  works
• 12:24
  and
• 12:24
  keep
• 12:24
  in
• 12:24
  mind
• 12:24
  that
• 12:25
  it's
• 12:25
  not
• 12:25
  just
• 12:25
  about
• 12:26
  attendance
• 12:26
  numbers,
• 12:27
  it's
• 12:27
  about
• 12:27
  the
• 12:27
  value
• 12:27
  that
• 12:28
  the
• 12:28
  call
• 12:28
  provides
• 12:29
  to
• 12:29
  that
• 12:29
  subset
• 12:30
  of
• 12:30
  members.
• 12:31
  So
• 12:31
  asking
• 12:31
  them,
• 12:32
  hey,
• 12:32
  what,
• 12:32
  how
• 12:32
  would
• 12:33
  you
• 12:33
  rate
• 12:33
  this
• 12:33
  call?
• 12:33
  Did
• 12:33
  you
• 12:34
  love
• 12:34
  it?
• 12:34
  What
• 12:34
  did
• 12:34
  you
• 12:35
  love
• 12:35
  about
• 12:35
  it?
• 12:35
  What
• 12:36
  could
• 12:36
  be
• 12:36
  better
• 12:36
  next
• 12:36
  time?
• 12:37
  What
• 12:37
  do
• 12:37
  you
• 12:37
  want
• 12:37
  to
• 12:37
  see
• 12:38
  more
• 12:38
  of?
• 12:38
  Getting
• 12:39
  feedback
• 12:40
  constantly
• 12:41
  so
• 12:41
  that
• 12:41
  you
• 12:41
  can
• 12:41
  always
• 12:42
  iterate
• 12:42
  your
• 12:43
  programming
• 12:44
  is
• 12:44
  one
• 12:44
  of
• 12:44
  the
• 12:44
  best
• 12:45
  ways
• 12:45
  to
• 12:45
  drive
• 12:45
  membership,
• 12:46
  engagement
• 12:46
  and
• 12:47
  growth
• 12:47
  in
• 12:47
  2026.
• 12:49
  Okay,
• 12:49
  I
• 12:49
  know
• 12:49
  that
• 12:49
  was
• 12:50
  a
• 12:50
  lot.
• 12:50
  This
• 12:50
  was
• 12:50
  a
• 12:50
  long
• 12:50
  one
• 12:51
  and
• 12:51
  very,
• 12:53
  I
• 12:53
  don't
• 12:53
  know,
• 12:54
  detailed
• 12:54
  in
• 12:54
  depth.
• 12:55
  So
• 12:55
  if
• 12:55
  you
• 12:56
  want
• 12:56
  to
• 12:56
  talk
• 12:56
  more
• 12:56
  about
• 12:57
  this,
• 12:57
  if
• 12:57
  you
• 12:57
  want
• 12:57
  to
• 12:57
  create
• 12:58
  a
• 12:58
  programming
• 12:58
  strategy
• 12:59
  together,
• 13:00
  definitely
• 13:01
  check
• 13:01
  out
• 13:01
  the
• 13:02
  show
• 13:02
  notes.
• 13:02
  Book
• 13:02
  a
• 13:02
  call
• 13:02
  with
• 13:03
  my
• 13:03
  team
• 13:03
  and
• 13:03
  we
• 13:03
  can
• 13:03
  talk
• 13:04
  about
• 13:04
  your
• 13:04
  programming
• 13:05
  strategy.
• 13:05
  We
• 13:05
  can
• 13:06
  also
• 13:06
  do
• 13:06
  an
• 13:06
  audit
• 13:06
  for
• 13:06
  you
• 13:07
  to
• 13:07
  look
• 13:07
  at
• 13:08
  what
• 13:08
  your
• 13:08
  programming
• 13:09
  looks
• 13:09
  like
• 13:09
  and
• 13:09
  how
• 13:09
  you
• 13:09
  can
• 13:09
  make
• 13:10
  it
• 13:10
  better.
• 13:11
  And
• 13:11
  yeah,
• 13:11
  we
• 13:11
  would
• 13:11
  love
• 13:12
  to
• 13:12
  chat.
• 13:12
  This
• 13:12
  is
• 13:12
  definitely
• 13:13
  one
• 13:13
  of
• 13:13
  the
• 13:13
  areas
• 13:13
  that
• 13:14
  really
• 13:14
  helps
• 13:14
  us
• 13:15
  drive
• 13:15
  the
• 13:15
  most
• 13:15
  engagement
• 13:16
  for
• 13:16
  our
• 13:16
  clients.
• 13:17
  Okay,
• 13:17
  talk
• 13:17
  to
• 13:18
  you
• 13:18
  next
• 13:18
  time.