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Behavioral Economist Etinosa Agbonlahor: Your Customers Would Pay More. Why Are You Charging Less? (#586)

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“Keep going.” -Etinosa Agbonlahor

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Your customers may value your offer more than your price suggests. Behavioral Economist Etinosa Agbonlahor exposes how founders guess, discount too quickly, and confuse activity with profit. Discover what your pricing may be costing you.

Episode Highlights

[00:09:12] Why the same product can become worth three times more when context changes

[00:12:03] The tyranny of low prices and why cheap can quietly damage perceived value

[00:16:10] Three pricing mistakes quietly costing growing companies sales…

The skinny

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