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The Romantic Rumours Fuelling Movie PR
We’ve been watching the rollout for Emerald Fennell’s Wuthering Heights adaptation, and it is quickly becoming a masterclass in how to leverage high-wattage celebrity chemistry for maximum cultural impact . This week, we’re breaking down the mechanics of the Margot Robbie and Jacob Elordi press tour, and its likeness to that of Cynthia Erivo and Ariana Grande’s Wicked promo saga.
Join us for a deep dive into the PR strategy behind Wuthering Heights and why adaptability is now the most essential trait for PR professionalism in the high-stakes world of Hollywood.
In this episode:
The strategic…
The skinny
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